NotFair vs Serpel

A side-by-side look at the NotFair and Serpel MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.

NotFair logoNotFairMarketing · Remote HTTP/SSEGoogle Ads MCP - analyze performance, manage keywords, bids, and campaigns.49FairAuth: oauth 2.0Serpel logoSerpelMarketing · Remote HTTP/SSESEO rankings, search performance, keyword opportunities, competitors and site audits.52GoodAuth: not declared

Verdict: choose NotFair for marketing work over a hosted endpoint; choose Serpel for marketing over a hosted endpoint. You can also run both side by side in one mcpServers block.

Which MCP server should you choose?

NotFair logoChoose NotFair when

  • You need dedicated capabilities in the Marketing domain.
  • You prefer a remote HTTP/SSE transport.
  • Its auth model fits you: OAuth 2.0.
Explore NotFair

Serpel logoChoose Serpel when

  • You need dedicated capabilities in the Marketing domain.
  • You prefer a remote HTTP/SSE transport.
  • You want tools like list_projects, get_project_overview, get_keyword_rankings.
Explore Serpel

Feature & specification comparison

Rows where the two servers differ are marked.

SpecNotFair logoNotFairSerpel logoSerpel
CategoryMarketingMarketing
Quality signal49/100 · Fair52/100 · Good
Install commandConfirmedConfirmed
TransportRemote HTTP/SSERemote HTTP/SSE
AuthOAuth 2.0Not declared
PricingNot declaredNot declared
Required env varsNone listedNone listed
Verified ownerCommunity listingCommunity listing
GitHub stars3,9700
Directory activity 1 views 0 installs 0 upvotes 1 views 0 installs 0 upvotes
ToolsNot listed13

Tools & capabilities

NotFair tools

No tool names declared yet. Check the project README from the listing page.

Serpel tools 13

  • list_projectsProjects of your account with IDs and domains
  • get_project_overviewAudit score, rankings, AI visibility, tasks and next steps
  • get_keyword_rankingsTracked keywords with positions and changes
  • get_search_performanceSearch Console or Bing clicks, impressions, CTR, position
  • find_keyword_opportunitiesQueries on positions 4 to 20 with impressions
  • analyze_competitorsVisibility and head-to-head comparison from stored results
  • get_crawl_issuesIssues of the latest crawl by severity
  • get_ai_visibilityCitations and mentions in ChatGPT answers and Google AI Overviews
  • get_job_statusStatus and result of a background job
  • get_seo_recommendationsPrioritised recommendations with impact, effort and evidence
  • get_codebase_overviewRoutes, metadata and live-page mapping from the codebase snapshot
  • get_conversion_performanceSessions, conversions and conversion rate per landing page
  • +1 more on the listing page

Ready-to-paste client configs

Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.

NotFair

mcpServers (Claude Desktop / Cursor)
{
  "mcpServers": {
    "notfair": {
      "url": "https://notfair.co/api/mcp/notfair"
    }
  }
}

Serpel

mcpServers (Claude Desktop / Cursor)
{
  "mcpServers": {
    "serpel": {
      "url": "https://serpel.app/mcp"
    }
  }
}

Frequently asked questions

NotFair is categorized under Marketing and uses a remote HTTP/SSE transport. Serpel belongs to Marketing and uses a remote HTTP/SSE transport. Pick NotFair for marketing work and Serpel for marketing.

Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.

NotFair has no declared pricing — check the project's own site. Auth: oauth 2.0. Serpel has no declared pricing — check the project's own site. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.

Yes. MCP clients support multiple servers: add notfair and serpel as separate keys in the same mcpServers object, and your assistant will call tools from either one.

On AllMCPs, NotFair has a quality signal of 49/100 (Fair) with 1 views, 0 installs and 3,970 GitHub stars. Serpel has 52/100 (Good) with 1 views, 0 installs and 0 GitHub stars.