Frase SEO vs Serpel
A side-by-side look at the Frase SEO and Serpel MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose Frase SEO for marketing work as a local process; choose Serpel for marketing over a hosted endpoint. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose Frase SEO when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- You have the keys it needs:
FRASE_API_KEY. - You want tools like
list_sites, create_site, list_briefs.
Choose Serpel when
- You need dedicated capabilities in the Marketing domain.
- You prefer a remote HTTP/SSE transport.
- You want tools like
list_projects, get_project_overview, get_keyword_rankings.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 56/100 · Good | 52/100 · Good |
| Install command | Confirmed | Confirmed |
| Transport | Local subprocess (stdio) | Remote HTTP/SSE |
| Auth | Not declared | Not declared |
| Pricing | Not declared | Not declared |
| Required env vars | FRASE_API_KEY | None listed |
| Verified owner | Community listing | Community listing |
| GitHub stars | 0 | 0 |
| Directory activity | 2 views 0 installs 0 upvotes | 1 views 0 installs 0 upvotes |
| Tools | 55 | 13 |
| Full listing | View Frase SEO | View Serpel |
Tools & capabilities
Frase SEO tools 55
list_sitesList all sites in your accountcreate_siteCreate a new site to tracklist_briefsList content briefs with optional status filtercreate_briefCreate a new brief (with optional auto-outline generation)get_briefGet brief details including outline and SERP dataget_brief_statusCheck brief generation progressexport_briefExport a brief in JSON or Markdown formatlist_contentList content items with optional status filterget_contentGet content details including full body textgenerate_contentGenerate content from a briefupdate_contentUpdate content title, body, status, or meta tagsdelete_contentDelete a content item (soft delete)- +43 more on the listing page
Serpel tools 13
list_projectsProjects of your account with IDs and domainsget_project_overviewAudit score, rankings, AI visibility, tasks and next stepsget_keyword_rankingsTracked keywords with positions and changesget_search_performanceSearch Console or Bing clicks, impressions, CTR, positionfind_keyword_opportunitiesQueries on positions 4 to 20 with impressionsanalyze_competitorsVisibility and head-to-head comparison from stored resultsget_crawl_issuesIssues of the latest crawl by severityget_ai_visibilityCitations and mentions in ChatGPT answers and Google AI Overviewsget_job_statusStatus and result of a background jobget_seo_recommendationsPrioritised recommendations with impact, effort and evidenceget_codebase_overviewRoutes, metadata and live-page mapping from the codebase snapshotget_conversion_performanceSessions, conversions and conversion rate per landing page- +1 more on the listing page
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
Frase SEO
{
"mcpServers": {
"frase-seo-3": {
"command": "npx",
"args": [
"-y",
"@frase/mcp-server"
],
"env": {
"FRASE_API_KEY": "YOUR_FRASE_API_KEY_HERE"
}
}
}
}
Serpel
{
"mcpServers": {
"serpel": {
"url": "https://serpel.app/mcp"
}
}
}
Frequently asked questions
Frase SEO is categorized under Marketing and uses a local stdio subprocess. Serpel belongs to Marketing and uses a remote HTTP/SSE transport. Pick Frase SEO for marketing work and Serpel for marketing.
Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.
Frase SEO has no declared pricing — check the project's own site. Serpel has no declared pricing — check the project's own site. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add frase-seo-3 and serpel as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, Frase SEO has a quality signal of 56/100 (Good) with 2 views, 0 installs and 0 GitHub stars. Serpel has 52/100 (Good) with 1 views, 0 installs and 0 GitHub stars.