NotFair

What NotFair MCP server does

NotFair MCP server provides open-source SEO, GEO, and marketing workflows for AI agents. The repository contains 48 skills covering search optimization, AI-answer visibility, paid advertising, analytics, content, WordPress, and GoHighLevel. Instead of routing every request through one broad instruction set, each skill defines a focused procedure with its own inputs, decision rules, and expected output.

The workflows can audit websites and individual pages, research keywords, plan content, improve metadata and structured data, and investigate changes in organic traffic. They also support analysis of Google Ads, Meta Ads, X Ads, LinkedIn Ads, Reddit Ads, and TikTok Ads, including campaign performance, targeting, creative, conversions, budgets, and approved changes. Additional workflows query GA4 and Search Console, inspect URLs, manage sitemaps, work with connected WordPress sites, and read or update supported GoHighLevel records.

This places NotFair MCP server in the 🎯 Marketing category. It is suited to teams that want agents to follow documented marketing procedures rather than generate recommendations from general best practices alone.

How it works

Each skill has a discoverable entry point under skills/<name>/SKILL.md. That file loads a readable workflow from the relevant category directory, along with supporting references, scripts, or evaluations when needed. The files are available for inspection, adaptation, and contribution.

Live-data workflows use the connected platform instead of relying only on static guidance. Read-only review is intended to happen before changes, while paid-media and other account mutations remain explicit. The repository describes the workflows as host-agnostic, so the canonical procedures are stored as plain files rather than being tied to one agent runtime.

The NotFair MCP server is registered as a hosted connection by the Cursor and Codex plugin flows. Authentication uses a browser OAuth flow in Cursor and Codex; Gemini CLI provides /mcp auth NotFair when authentication is requested. Other installation paths depend on the host agent.

Setup and configuration

Claude Code users can add the nowork-studio/notfair-plugin marketplace and install notfair, then invoke named workflows such as /notfair:seo-analysis, /notfair:google-ads-audit, /notfair:google-analytics, or /notfair:search-console. Cursor users can install NotFair from its plugin marketplace, complete OAuth, or clone the repository into Cursor's local plugin directory for testing.

Gemini CLI installs the extension directly from GitHub. Codex can add the marketplace, install the plugin, and run codex mcp login NotFair; a workspace-local checkout is also supported. Kiro can install the repository as a custom power or use its registry listing. The repository also includes installation guidance for other agents.

Tools and capabilities

The NotFair MCP server supports workflows for:

• Auditing sites, pages, technical SEO, local SEO, international SEO, and schema.
• Improving content for visibility and citation in ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
• Reviewing and optimizing advertising accounts across six named ad platforms.
• Querying GA4 and Search Console data and comparing complete periods.
• Reading and updating supported WordPress content, media, comments, settings, plugins, and design.
• Reading GoHighLevel contacts, conversations, opportunities, and calendars, with explicitly requested CRM changes.

The project is MIT licensed, and its workflows can be reviewed or adapted by teams that need their own marketing standards.