NotFair

Google Ads MCP - analyze performance, manage keywords, bids, and campaigns.

Quick Install

Automated & IDE Setup

Copy the AI prompt to install this server into Claude Code, Cursor, or another agent — or use 1-click editor setup below.

Add to Cursor Add to VS Code

Manual Client & Custom JSON ConfigExpand JSON ▾

Client Config & Setup

Choose your client or environment

Target File:~/Library/Application Support/Claude/claude_desktop_config.json

claude_desktop_config.json

{
  "mcpServers": {
    "notfair": {
      "command": "npx",
      "args": [
        "-y",
        "notfair"
      ]
    }
  }
}

💡 Paste the JSON block into your client's configuration file under mcpServers, then restart the application.

Documentation Overview

NotFair Plugin

Open-source SEO, GEO, and marketing skills for AI agents.

The NotFair Plugin gives Claude Code, Codex, Hermes, and other compatible agents practical marketing workflows they can follow—not another generic prompt collection. Use it to audit a site, investigate a traffic drop, analyze GA4 and Search Console, find wasted ad spend across Google, Meta, X, and LinkedIn, build campaign plans, and make reviewable changes.

Every skill is built in the open as a readable SKILL.md, with supporting references, scripts, and evals where needed. Inspect it, adapt it, or contribute a better workflow.

What your agent can do

Area	Examples
SEO	Full-site and page audits, keyword research, content planning, technical SEO, schema, local SEO, international SEO, e-commerce SEO, and regression monitoring
GEO / AEO	Improve content for citation and visibility in ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews
Paid media	Plan, review, and optimize cross-channel campaigns with explicit budgets, measurement, and approval boundaries
Google Ads	Audit accounts, analyze search terms, manage keywords and budgets, write RSA copy, plan assets, and diagnose landing pages
Meta Ads	Review Facebook and Instagram performance, diagnose creative fatigue, assess audiences, and create evidence-based creative briefs
X Ads	Analyze campaigns and line items, review conversion performance, manage targeting and creative, and execute approved changes
LinkedIn Ads	Connect B2B media to lead quality, analyze campaign groups and campaigns, and manage targeting, creative, conversions, and leads
Analytics	Query live GA4 and Search Console data, compare complete periods, inspect URLs, manage sitemaps, and update supported measurement configuration
Content	Turn search demand into editorial plans, briefs, articles, landing pages, metadata, and structured data

The NotFair Plugin currently ships 45 skills across SEO, GEO, paid media, advertising platforms, analytics, and cross-model review.

Quick start

Claude Code

Install the NotFair plugin from its marketplace:

text

/plugin marketplace add nowork-studio/notfair-plugin
/plugin install notfair@nowork-studio

Then ask for the workflow you need:

text

/notfair:seo-analysis
/notfair:geo-optimizer
/notfair:google-ads-audit
/notfair:meta-ads-creative
/notfair:paid-ads-x
/notfair:google-analytics
/notfair:search-console

You can also use plain language:

Audit my site and tell me why organic traffic fell.

Find pages that could earn citations in AI answers.

Review last month's ad spend and show me the safest opportunities to improve ROAS.

Cursor

Install NotFair from Cursor's plugin marketplace. The plugin loads the open-source marketing skills in this repository and registers one hosted NotFair MCP connection. Complete the browser OAuth flow when Cursor prompts you, then ask Cursor to audit an ad account, analyze GA4 or Search Console, or run one of the SEO and GEO workflows listed below.

For local testing before the marketplace listing is available, clone this repository into Cursor's local plugin directory:

bash

git clone https://github.com/nowork-studio/notfair-plugin.git ~/.cursor/plugins/local/notfair

Restart Cursor after installing or updating the local plugin.

Kiro Powers

Install the public repository as a custom power from Kiro's Powers panel, or find NotFair in the Powers registry after its listing is approved. The root plugin.json and mcp.json follow the Agent Plugins 1.0 specification.

Gemini CLI

Install the extension directly from GitHub:

bash

gemini extensions install https://github.com/nowork-studio/notfair-plugin

The extension loads the repository guidance and the universal NotFair MCP. Run /mcp auth NotFair in Gemini CLI when authentication is requested.

Codex, Hermes, and other agents

Install the universal NotFair plugin directly through Codex:

bash

codex plugin marketplace add nowork-studio/notfair-plugin --json && codex plugin add notfair@nowork-studio --json && codex mcp login NotFair

Codex installs the skills, registers one NotFair MCP connection, and opens its OAuth flow. If you prefer a workspace-local checkout, clone the repository and open it as a workspace; AGENTS.md maps marketing requests to the right skill.

bash

git clone https://github.com/nowork-studio/notfair-plugin.git
cd notfair-plugin

If the nowork-studio marketplace is already configured, refresh it instead:

bash

codex plugin marketplace upgrade nowork-studio --json && codex plugin add notfair@nowork-studio --json && codex mcp login NotFair

For host-specific setup, give your agent INSTALL_FOR_AGENTS.md, or paste:

text

Retrieve and follow the instructions at:
https://raw.githubusercontent.com/nowork-studio/notfair-plugin/main/INSTALL_FOR_AGENTS.md

Why skills instead of one giant marketing agent?

Marketing work gets unreliable when every request goes through the same vague prompt. The NotFair Plugin splits the work into focused, testable procedures.

Specialized: each skill has a defined job, required inputs, decision rules, and output format.
Evidence-led: live-data workflows use Search Console, Google Analytics, Google Ads, Meta Ads, X Ads, or LinkedIn Ads instead of guessing from generic best practices.
Safe by design: read-only review comes before mutation, paid-media changes stay explicit, and unsupported capabilities are never implied.
Host-agnostic: the canonical skills are plain files, not logic trapped inside one agent runtime.
Forkable: everything is MIT licensed, so teams can review and adapt the workflows to their own standards.

Skill catalog

SEO and GEO

Skill	What it does
`seo-analysis`	Audits a full site with Search Console and crawl data, then prioritizes the highest-impact fixes.
`seo-page`	Performs a deep audit of one URL for intent, content, structure, and on-page SEO.
`content-writer`	Writes or improves search-led articles, landing pages, and service pages.
`content-planner`	Turns Search Console opportunities into a prioritized, dated editorial calendar.
`keyword-research`	Builds a keyword universe, classifies intent, and organizes topic clusters.
`meta-tags-optimizer`	Improves titles, meta descriptions, Open Graph tags, and SERP click-through potential.
`schema-markup-generator`	Creates and validates JSON-LD structured data.
`broken-link-checker`	Finds broken internal and external links and reports site-health issues.
`geo-optimizer`	Audits and rewrites content for citation in AI search and answer engines.
`local-seo`	Reviews Google Business Profile, local pages, NAP consistency, reviews, and local schema.
`hreflang-international`	Diagnoses hreflang, canonical, language, and regional targeting problems.
`sitemap-audit`	Checks XML sitemap structure, freshness, coverage, and URL validity.
`image-seo`	Reviews alt text, formats, compression, responsive images, CLS, and image discovery.
`ecommerce-seo`	Audits product pages, category pages, variants, faceted navigation, and product schema.
`programmatic-seo`	Plans useful templated pages at scale with demand, uniqueness, and indexation guardrails.
`competitor-pages`	Compares ranking pages and produces a practical SERP brief.
`sxo`	Connects search visibility and SERP CTR to the post-click conversion experience.
`seo-drift`	Creates a baseline and detects ranking, metadata, canonical, and indexation regressions.
`backlink-audit`	Reviews referring domains, anchor text, link risk, and internal-link opportunities.
`setup-cms`	Connects WordPress, Strapi, Contentful, or Ghost.

Paid media

Read the full README →View source on GitHub →

Related MCP Servers

View all in Developer Tools View all alternatives

Reviews

No reviews yet — be the first to share how this listing worked for you.

Frequently Asked Questions about NotFair

Add the following block to your claude_desktop_config.json under mcpServers: "mcpServers": { "notfair": { "command": "npx", "args": ["-y", "NotFair"] } }

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Technical Specs & Signals

CategoryDeveloper Tools

27Quality signal: Emerging · 27/100How this signal is calculated ▾

Server availabilityNot measured

Not scored for repo-hosted servers — we can't reach the running server, only its GitHub page. Hosted MCP endpoints are health-checked live.

Verified ownership8/20

Documentation & tools11/30

Adoption & activity1/15

Community engagement0/10

A guidance signal from public completeness & health data — not a user rating. New listings start lower and rise as they add docs, get verified, and grow adoption. Signals we can't observe for a listing are skipped, not counted against it.

★ Featured

AllMCPs Server

The official MCP server for AllMCPs.com - submit and manage tools directly from your AI. The open directory for MCP servers. Connect Claude, Cursor, Windsurf, and AI agents to databases, tools, files, and APIs. Explore 10,000+ servers. AllMCPs is the premier, open directory for discovering, evaluating, and installing Model Context Protocol (MCP) servers to equip AI agents and LLMs with real-world superpowers.

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More in 💻 Developer Tools →Best MCP servers for Developers →Alternatives to NotFair →Install in Claude Desktop Install in Cursor Install in VS Code

NotFair

Google Ads MCP - analyze performance, manage keywords, bids, and campaigns.

Quick Install

Automated & IDE Setup

Copy the AI prompt to install this server into Claude Code, Cursor, or another agent — or use 1-click editor setup below.

Add to Cursor Add to VS Code

Manual Client & Custom JSON ConfigExpand JSON ▾

Client Config & Setup

Choose your client or environment

Target File:~/Library/Application Support/Claude/claude_desktop_config.json

claude_desktop_config.json

{
  "mcpServers": {
    "notfair": {
      "command": "npx",
      "args": [
        "-y",
        "notfair"
      ]
    }
  }
}

💡 Paste the JSON block into your client's configuration file under mcpServers, then restart the application.

Documentation Overview

NotFair Plugin

Open-source SEO, GEO, and marketing skills for AI agents.

Every skill is built in the open as a readable SKILL.md, with supporting references, scripts, and evals where needed. Inspect it, adapt it, or contribute a better workflow.

What your agent can do

Area	Examples
SEO	Full-site and page audits, keyword research, content planning, technical SEO, schema, local SEO, international SEO, e-commerce SEO, and regression monitoring
GEO / AEO	Improve content for citation and visibility in ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews
Paid media	Plan, review, and optimize cross-channel campaigns with explicit budgets, measurement, and approval boundaries
Google Ads	Audit accounts, analyze search terms, manage keywords and budgets, write RSA copy, plan assets, and diagnose landing pages
Meta Ads	Review Facebook and Instagram performance, diagnose creative fatigue, assess audiences, and create evidence-based creative briefs
X Ads	Analyze campaigns and line items, review conversion performance, manage targeting and creative, and execute approved changes
LinkedIn Ads	Connect B2B media to lead quality, analyze campaign groups and campaigns, and manage targeting, creative, conversions, and leads
Analytics	Query live GA4 and Search Console data, compare complete periods, inspect URLs, manage sitemaps, and update supported measurement configuration
Content	Turn search demand into editorial plans, briefs, articles, landing pages, metadata, and structured data

The NotFair Plugin currently ships 45 skills across SEO, GEO, paid media, advertising platforms, analytics, and cross-model review.

Quick start

Claude Code

Install the NotFair plugin from its marketplace:

text

/plugin marketplace add nowork-studio/notfair-plugin
/plugin install notfair@nowork-studio

Then ask for the workflow you need:

text

/notfair:seo-analysis
/notfair:geo-optimizer
/notfair:google-ads-audit
/notfair:meta-ads-creative
/notfair:paid-ads-x
/notfair:google-analytics
/notfair:search-console

You can also use plain language:

Audit my site and tell me why organic traffic fell.

Find pages that could earn citations in AI answers.

Review last month's ad spend and show me the safest opportunities to improve ROAS.

Cursor

For local testing before the marketplace listing is available, clone this repository into Cursor's local plugin directory:

bash

git clone https://github.com/nowork-studio/notfair-plugin.git ~/.cursor/plugins/local/notfair

Restart Cursor after installing or updating the local plugin.

Kiro Powers

Gemini CLI

Install the extension directly from GitHub:

bash

gemini extensions install https://github.com/nowork-studio/notfair-plugin

The extension loads the repository guidance and the universal NotFair MCP. Run /mcp auth NotFair in Gemini CLI when authentication is requested.

Codex, Hermes, and other agents

Install the universal NotFair plugin directly through Codex:

bash

codex plugin marketplace add nowork-studio/notfair-plugin --json && codex plugin add notfair@nowork-studio --json && codex mcp login NotFair

bash

git clone https://github.com/nowork-studio/notfair-plugin.git
cd notfair-plugin

If the nowork-studio marketplace is already configured, refresh it instead:

bash

codex plugin marketplace upgrade nowork-studio --json && codex plugin add notfair@nowork-studio --json && codex mcp login NotFair

For host-specific setup, give your agent INSTALL_FOR_AGENTS.md, or paste:

text

Retrieve and follow the instructions at:
https://raw.githubusercontent.com/nowork-studio/notfair-plugin/main/INSTALL_FOR_AGENTS.md

Why skills instead of one giant marketing agent?

Marketing work gets unreliable when every request goes through the same vague prompt. The NotFair Plugin splits the work into focused, testable procedures.

Specialized: each skill has a defined job, required inputs, decision rules, and output format.
Evidence-led: live-data workflows use Search Console, Google Analytics, Google Ads, Meta Ads, X Ads, or LinkedIn Ads instead of guessing from generic best practices.
Safe by design: read-only review comes before mutation, paid-media changes stay explicit, and unsupported capabilities are never implied.
Host-agnostic: the canonical skills are plain files, not logic trapped inside one agent runtime.
Forkable: everything is MIT licensed, so teams can review and adapt the workflows to their own standards.

Skill catalog

SEO and GEO

Skill	What it does
`seo-analysis`	Audits a full site with Search Console and crawl data, then prioritizes the highest-impact fixes.
`seo-page`	Performs a deep audit of one URL for intent, content, structure, and on-page SEO.
`content-writer`	Writes or improves search-led articles, landing pages, and service pages.
`content-planner`	Turns Search Console opportunities into a prioritized, dated editorial calendar.
`keyword-research`	Builds a keyword universe, classifies intent, and organizes topic clusters.
`meta-tags-optimizer`	Improves titles, meta descriptions, Open Graph tags, and SERP click-through potential.
`schema-markup-generator`	Creates and validates JSON-LD structured data.
`broken-link-checker`	Finds broken internal and external links and reports site-health issues.
`geo-optimizer`	Audits and rewrites content for citation in AI search and answer engines.
`local-seo`	Reviews Google Business Profile, local pages, NAP consistency, reviews, and local schema.
`hreflang-international`	Diagnoses hreflang, canonical, language, and regional targeting problems.
`sitemap-audit`	Checks XML sitemap structure, freshness, coverage, and URL validity.
`image-seo`	Reviews alt text, formats, compression, responsive images, CLS, and image discovery.
`ecommerce-seo`	Audits product pages, category pages, variants, faceted navigation, and product schema.
`programmatic-seo`	Plans useful templated pages at scale with demand, uniqueness, and indexation guardrails.
`competitor-pages`	Compares ranking pages and produces a practical SERP brief.
`sxo`	Connects search visibility and SERP CTR to the post-click conversion experience.
`seo-drift`	Creates a baseline and detects ranking, metadata, canonical, and indexation regressions.
`backlink-audit`	Reviews referring domains, anchor text, link risk, and internal-link opportunities.
`setup-cms`	Connects WordPress, Strapi, Contentful, or Ghost.

Paid media

Read the full README →View source on GitHub →

Related MCP Servers

View all in Developer Tools View all alternatives

Reviews

No reviews yet — be the first to share how this listing worked for you.

Frequently Asked Questions about NotFair

Add the following block to your claude_desktop_config.json under mcpServers: "mcpServers": { "notfair": { "command": "npx", "args": ["-y", "NotFair"] } }

AllMCPs Directory Badge

Full Badge Customizer

Showcase your server listing on GitHub or your project documentation. Embed this dynamic SVG badge to highlight official listing status and live engagement.

Badge Style:

Live Dynamic SVG Preview

Markdown (GitHub README)

[![AllMCPs](https://allmcps.com/api/badge/notfair?style=directory)](https://allmcps.com/mcp/notfair)

HTML Embed

<a href="https://allmcps.com/mcp/notfair"><img src="https://allmcps.com/api/badge/notfair?style=directory" alt="NotFair on AllMCPs" /></a>

Technical Specs & Signals

CategoryDeveloper Tools

27Quality signal: Emerging · 27/100How this signal is calculated ▾

Server availabilityNot measured

Not scored for repo-hosted servers — we can't reach the running server, only its GitHub page. Hosted MCP endpoints are health-checked live.

Verified ownership8/20

Documentation & tools11/30

Adoption & activity1/15

Community engagement0/10

★ Featured

AllMCPs Server

Explore Server →

Own this project?

Free dofollow backlink: add your website and place the AllMCPs badge on it — no claim needed. We detect it automatically and keep it verified as long as the badge stays live.

Claim & get free dofollow

Share & Embed

Add our SVG badge (dark/light directory styles) or embeddable widget to your site.

Explore more

More in 💻 Developer Tools →Best MCP servers for Developers →Alternatives to NotFair →Install in Claude Desktop Install in Cursor Install in VS Code