Apple Ads MCP vs Serpel
A side-by-side look at the Apple Ads MCP and Serpel MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose Apple Ads MCP for marketing work as a local process; choose Serpel for marketing over a hosted endpoint. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose Apple Ads MCP when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- You have the keys it needs:
APPLE_ADS_ALLOW_DELETES.
Choose Serpel when
- You need dedicated capabilities in the Marketing domain.
- You prefer a remote HTTP/SSE transport.
- You want tools like
list_projects, get_project_overview, get_keyword_rankings.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 45/100 · Fair | 52/100 · Good |
| Install command | Confirmed | Confirmed |
| Transport | Local subprocess (stdio) | Remote HTTP/SSE |
| Auth | Not declared | Not declared |
| Pricing | Not declared | Not declared |
| Required env vars | APPLE_ADS_ALLOW_DELETES | None listed |
| Verified owner | Community listing | Community listing |
| GitHub stars | 6 | 0 |
| Directory activity | 1 views 0 installs 0 upvotes | 1 views 0 installs 0 upvotes |
| Tools | Not listed | 13 |
| Full listing | View Apple Ads MCP | View Serpel |
Tools & capabilities
Apple Ads MCP tools
No tool names declared yet. Check the project README from the listing page.
Serpel tools 13
list_projectsProjects of your account with IDs and domainsget_project_overviewAudit score, rankings, AI visibility, tasks and next stepsget_keyword_rankingsTracked keywords with positions and changesget_search_performanceSearch Console or Bing clicks, impressions, CTR, positionfind_keyword_opportunitiesQueries on positions 4 to 20 with impressionsanalyze_competitorsVisibility and head-to-head comparison from stored resultsget_crawl_issuesIssues of the latest crawl by severityget_ai_visibilityCitations and mentions in ChatGPT answers and Google AI Overviewsget_job_statusStatus and result of a background jobget_seo_recommendationsPrioritised recommendations with impact, effort and evidenceget_codebase_overviewRoutes, metadata and live-page mapping from the codebase snapshotget_conversion_performanceSessions, conversions and conversion rate per landing page- +1 more on the listing page
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
Apple Ads MCP
{
"mcpServers": {
"apple-ads-mcp": {
"command": "npx",
"args": [
"--yes",
"markdownlint-cli2@0.23.2"
],
"env": {
"APPLE_ADS_ALLOW_DELETES": "YOUR_APPLE_ADS_ALLOW_DELETES_HERE"
}
}
}
}
Serpel
{
"mcpServers": {
"serpel": {
"url": "https://serpel.app/mcp"
}
}
}
Frequently asked questions
Apple Ads MCP is categorized under Marketing and uses a local stdio subprocess. Serpel belongs to Marketing and uses a remote HTTP/SSE transport. Pick Apple Ads MCP for marketing work and Serpel for marketing.
Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.
Apple Ads MCP has no declared pricing — check the project's own site. Serpel has no declared pricing — check the project's own site. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add apple-ads-mcp and serpel as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, Apple Ads MCP has a quality signal of 45/100 (Fair) with 1 views, 0 installs and 6 GitHub stars. Serpel has 52/100 (Good) with 1 views, 0 installs and 0 GitHub stars.