A side-by-side look at the Grovs IO MCP and LinkedIn Ads MCP by AdPlug MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose Grovs IO MCP for marketing work over a hosted endpoint; choose LinkedIn Ads MCP by AdPlug for marketing. You can also run both side by side in one mcpServers block.
PORT, GROVS_API_URL, PUBLIC_URL.get_status, get_usage, create_project.LINKEDIN_CLIENT_ID, LINKEDIN_CLIENT_SECRET.list_ad_accounts, get_account_details, get_campaign_performance.Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 55/100 · Good | 47/100 · Fair |
| Install command | Confirmed | Not confirmed yet |
| Transport | Remote HTTP/SSE | — |
| Auth | OAuth 2.0 | Not declared |
| Pricing | Free | Not declared |
| Required env vars | PORTGROVS_API_URLPUBLIC_URL | LINKEDIN_CLIENT_IDLINKEDIN_CLIENT_SECRET |
| Verified owner | Community listing | Community listing |
| GitHub stars | 2 | 40 |
| Directory activity | 3 views 0 installs 0 upvotes | 0 views 0 installs 0 upvotes |
| Tools | 16 | 25 |
| Full listing | View Grovs IO MCP | View LinkedIn Ads MCP by AdPlug |
get_statusAccount info, instances, projects, and domainsget_usageUsage metrics and subscription status for an instancecreate_projectCreate a new instance with production and test projectscreate_linkCreate a deep link with metadata, tags, and custom dataget_linkGet full details of a link by pathupdate_linkUpdate a link's metadata, tags, or redirectsarchive_linkDeactivate a link (irreversible)search_linksSearch and list links with pagination and filtersget_analytics_overviewProject-level metrics: views, installs, opens, revenueget_link_analyticsPer-link daily metricsget_top_linksTop performing links ranked by viewscreate_campaignCreate a campaign to group related linkslist_ad_accountsList all accessible LinkedIn ad accountsget_account_detailsGet detailed account configuration and settingsget_campaign_performanceCampaign metrics with all standard KPIs including audience penetration and average dwell timeget_creative_performanceAd-level metrics with engagement, video stats, and average dwell timeget_campaign_groupsList campaign groups with aggregated performancelist_campaignsList all campaigns including drafts and paused with zero impressionsget_audience_demographicsPerformance by job function, industry, seniority, company size, country, regionget_audience_reachUnique member reach, frequency, and native audience penetration metricslist_saved_audiencesView matched and lookalike audiencesget_conversion_performanceConversion metrics by conversion actionlist_conversionsView conversion tracking rules and configurationget_lead_gen_performanceLead form submissions and cost per leadPaste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
{
"mcpServers": {
"grovs-io-mcp": {
"url": "https://img.shields.io/github/v/release/grovs-io/mcp?style=flat-square&color=4F46E5"
}
}
}
No confirmed install command for LinkedIn Ads MCP by AdPlug yet — follow the setup steps linked from its listing page rather than a guessed package name.