Google Ads Manager MCP vs Yandex Direct MCP
A side-by-side look at the Google Ads Manager MCP and Yandex Direct MCP MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose Google Ads Manager MCP for marketing work; choose Yandex Direct MCP for marketing as a local process. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose Google Ads Manager MCP when
- You need dedicated capabilities in the Marketing domain.
- You have the keys it needs:
GOOGLE_ADS_CLIENT_ID, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_REFRESH_TOKEN, GOOGLE_ADS_CUSTOMER_ID, GOOGLE_ADS_LOGIN_CUSTOMER_ID. - You want tools like
list_accessible_customers, search_gaql, get_campaigns.
Choose Yandex Direct MCP when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- You have the keys it needs:
YANDEX_DIRECT_TOKEN, YANDEX_DIRECT_SANDBOX, YANDEX_DIRECT_LOGIN. - You want tools like
list_campaigns, get_campaign, create_campaign.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 45/100 · Fair | 60/100 · Good |
| Install command | Not confirmed yet | Confirmed |
| Transport | — | Local subprocess (stdio) |
| Auth | Not declared | Not declared |
| Pricing | Not declared | Not declared |
| Required env vars | GOOGLE_ADS_CLIENT_IDGOOGLE_ADS_CLIENT_SECRETGOOGLE_ADS_DEVELOPER_TOKENGOOGLE_ADS_REFRESH_TOKENGOOGLE_ADS_CUSTOMER_IDGOOGLE_ADS_LOGIN_CUSTOMER_ID | YANDEX_DIRECT_TOKENYANDEX_DIRECT_SANDBOXYANDEX_DIRECT_LOGIN |
| Verified owner | Community listing | Community listing |
| GitHub stars | 0 | 4 |
| Directory activity | 1 views 0 installs 0 upvotes | 1 views 0 installs 0 upvotes |
| Tools | 16 | 20 |
| Full listing | View Google Ads Manager MCP | View Yandex Direct MCP |
Tools & capabilities
Google Ads Manager MCP tools 16
list_accessible_customerswhich accounts this refresh token can reachsearch_gaqlrun any raw GAQL `SELECT` queryget_campaignscampaigns with status, budget, and core metricsget_ad_groupsad groups (optionally filtered to a campaign) with metricsget_keywordskeyword criteria with match type, status, and metricsget_search_termsactual search terms that triggered your ads, for finding negative keyword candidatescreate_campaignnew campaign + budget, created `PAUSED` unless you say otherwiseupdate_campaign_statusenable / pause / remove a campaignupdate_campaign_budgetchange an existing campaign's daily budgetadd_keywordsadd keyword criteria to an ad groupcreate_ad_groupnew ad group inside an existing campaignupdate_ad_group_statusenable / pause / remove an ad group- +4 more on the listing page
Yandex Direct MCP tools 20
list_campaignsСписок рекламных кампаний Яндекс.Директ с фильтрацией по статусу и типу. Бюджеты — в рублях.get_campaignДетальная информация о кампании по ID: бюджет (руб), статус, даты, статистика.create_campaignСоздать новую рекламную кампанию. Бюджет в рублях. ⚠️ Тратит реальные деньги — используйте sandbox для теста.update_campaignОбновить кампанию: название, бюджет (руб) и/или статус (SUSPEND/RESUME/ARCHIVE/UNARCHIVE).list_ad_groupsГруппы объявлений выбранных кампаний: названия, регионы, статусы.create_ad_groupСоздать группу объявлений в кампании с таргетингом по регионам (см. get_regions).delete_ad_groupsУдалить группы объявлений по их ID. ⚠️ Необратимо.list_adsОбъявления в группах: заголовки, тексты, ссылки, статусы.create_text_adСоздать текстовое объявление: заголовок (≤56), второй заголовок (≤30), текст (≤81), ссылка.update_text_adОбновить текстовое объявление: заголовок, текст, ссылка. Изменённое объявление уходит на модерацию.manage_adsДействие над объявлениями: suspend/resume/archive/unarchive/moderate/delete. ⚠️ delete необратимо.list_keywordsКлючевые фразы в группах объявлений: фразы, ставки (руб), статусы.- +8 more on the listing page
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
Google Ads Manager MCP
No confirmed install command for Google Ads Manager MCP yet — follow the setup steps linked from its listing page rather than a guessed package name.
Yandex Direct MCP
{
"mcpServers": {
"yandex-direct-mcp-2": {
"command": "npx",
"args": [
"-y",
"@theyahia/yandex-direct-mcp"
],
"env": {
"YANDEX_DIRECT_TOKEN": "YOUR_YANDEX_DIRECT_TOKEN_HERE",
"YANDEX_DIRECT_SANDBOX": "YOUR_YANDEX_DIRECT_SANDBOX_HERE",
"YANDEX_DIRECT_LOGIN": "YOUR_YANDEX_DIRECT_LOGIN_HERE"
}
}
}
}
Frequently asked questions
Google Ads Manager MCP is categorized under Marketing and uses an install path we have not confirmed yet. Yandex Direct MCP belongs to Marketing and uses a local stdio subprocess. Pick Google Ads Manager MCP for marketing work and Yandex Direct MCP for marketing.
Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client. Google Ads Manager MCP has no confirmed install command yet — follow its own setup instructions.
Google Ads Manager MCP has no declared pricing — check the project's own site. Yandex Direct MCP has no declared pricing — check the project's own site. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add google-ads-manager-mcp and yandex-direct-mcp-2 as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, Google Ads Manager MCP has a quality signal of 45/100 (Fair) with 1 views, 0 installs and 0 GitHub stars. Yandex Direct MCP has 60/100 (Good) with 1 views, 0 installs and 4 GitHub stars.