Google Ads vs Google Ads Manager MCP
A side-by-side look at the Google Ads and Google Ads Manager MCP MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose Google Ads for marketing work; choose Google Ads Manager MCP for marketing. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose Google Ads when
- You need dedicated capabilities in the Marketing domain.
- You have the keys it needs:
GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CLIENT_ID, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_REFRESH_TOKEN, GOOGLE_ADS_LOGIN_CUSTOMER_ID. - You want tools like
google_ads_list_accounts, google_ads_get_account_details, google_ads_run_gaql.
Choose Google Ads Manager MCP when
- You need dedicated capabilities in the Marketing domain.
- You have the keys it needs:
GOOGLE_ADS_CLIENT_ID, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_REFRESH_TOKEN, GOOGLE_ADS_CUSTOMER_ID, GOOGLE_ADS_LOGIN_CUSTOMER_ID. - You want tools like
list_accessible_customers, search_gaql, get_campaigns.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 45/100 · Fair | 43/100 · Fair |
| Install command | Not confirmed yet | Not confirmed yet |
| Transport | — | — |
| Auth | Not declared | Not declared |
| Pricing | Not declared | Not declared |
| Required env vars | GOOGLE_ADS_DEVELOPER_TOKENGOOGLE_ADS_CLIENT_IDGOOGLE_ADS_CLIENT_SECRETGOOGLE_ADS_REFRESH_TOKENGOOGLE_ADS_LOGIN_CUSTOMER_ID | GOOGLE_ADS_CLIENT_IDGOOGLE_ADS_CLIENT_SECRETGOOGLE_ADS_DEVELOPER_TOKENGOOGLE_ADS_REFRESH_TOKENGOOGLE_ADS_CUSTOMER_IDGOOGLE_ADS_LOGIN_CUSTOMER_ID |
| Verified owner | Community listing | Community listing |
| GitHub stars | 0 | 0 |
| Directory activity | 0 views 0 installs 0 upvotes | 1 views 0 installs 0 upvotes |
| Tools | 45 | 16 |
| Full listing | View Google Ads | View Google Ads Manager MCP |
Tools & capabilities
Google Ads tools 45
google_ads_list_accountsList Google Ads customer accounts accessible with the current credentials.google_ads_get_account_detailsGet detailed information for a specific Google Ads customer account.google_ads_run_gaqlExecute a raw GAQL (Google Ads Query Language) query.google_ads_get_insightsQuery Google Ads performance insights with intelligent query planning.google_ads_get_campaignsList campaigns for a Google Ads account with status, budget, channel type, and bidding strategy.google_ads_get_adgroupsList ad groups for a Google Ads account, optionally filtered by campaign.google_ads_get_keyword_performanceGet keyword-level performance data from keyword_view resource.google_ads_validate_queryValidate metric/dimension/resource compatibility BEFORE executing a query.google_ads_health_checkRead-only connectivity check.google_ads_get_account_hierarchyList accessible customers and, where possible, manager/client relationships from GAQL customer_client.google_ads_get_conversion_actionsList conversion actions with status, type, category, primary/include-in-conversions flags, owner customer, and last activity dates when supported.google_ads_get_change_eventsFetch recent change_event rows.- +33 more on the listing page
Google Ads Manager MCP tools 16
list_accessible_customerswhich accounts this refresh token can reachsearch_gaqlrun any raw GAQL `SELECT` queryget_campaignscampaigns with status, budget, and core metricsget_ad_groupsad groups (optionally filtered to a campaign) with metricsget_keywordskeyword criteria with match type, status, and metricsget_search_termsactual search terms that triggered your ads, for finding negative keyword candidatescreate_campaignnew campaign + budget, created `PAUSED` unless you say otherwiseupdate_campaign_statusenable / pause / remove a campaignupdate_campaign_budgetchange an existing campaign's daily budgetadd_keywordsadd keyword criteria to an ad groupcreate_ad_groupnew ad group inside an existing campaignupdate_ad_group_statusenable / pause / remove an ad group- +4 more on the listing page
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
Google Ads
No confirmed install command for Google Ads yet — follow the setup steps linked from its listing page rather than a guessed package name.
Google Ads Manager MCP
No confirmed install command for Google Ads Manager MCP yet — follow the setup steps linked from its listing page rather than a guessed package name.
Frequently asked questions
Google Ads is categorized under Marketing and uses an install path we have not confirmed yet. Google Ads Manager MCP belongs to Marketing and uses an install path we have not confirmed yet. Pick Google Ads for marketing work and Google Ads Manager MCP for marketing.
Neither server has a confirmed install command yet, so we don't publish a guessed config. Follow each project's own setup instructions, linked from its listing page.
Google Ads has no declared pricing — check the project's own site. Google Ads Manager MCP has no declared pricing — check the project's own site. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add google-ads-10 and google-ads-manager-mcp as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, Google Ads has a quality signal of 45/100 (Fair) with 0 views, 0 installs and 0 GitHub stars. Google Ads Manager MCP has 43/100 (Fair) with 1 views, 0 installs and 0 GitHub stars.