Agentic Ads vs Yandex Direct MCP
A side-by-side look at the Agentic Ads and Yandex Direct MCP MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose Agentic Ads for marketing work as a local process; choose Yandex Direct MCP for marketing as a local process. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose Agentic Ads when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- You want tools like
get_ad_guidelines, search_ads, report_event.
Choose Yandex Direct MCP when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- You have the keys it needs:
YANDEX_DIRECT_TOKEN, YANDEX_DIRECT_SANDBOX, YANDEX_DIRECT_LOGIN. - You want tools like
list_campaigns, get_campaign, create_campaign.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 59/100 · Good | 60/100 · Good |
| Install command | Confirmed | Confirmed |
| Transport | Local subprocess (stdio) | Local subprocess (stdio) |
| Auth | Not declared | Not declared |
| Pricing | Not declared | Not declared |
| Required env vars | None listed | YANDEX_DIRECT_TOKENYANDEX_DIRECT_SANDBOXYANDEX_DIRECT_LOGIN |
| Verified owner | Community listing | Community listing |
| GitHub stars | 3 | 4 |
| Directory activity | 4 views 0 installs 0 upvotes | 1 views 0 installs 0 upvotes |
| Tools | 12 | 20 |
| Full listing | View Agentic Ads | View Yandex Direct MCP |
Tools & capabilities
Agentic Ads tools 12
get_ad_guidelinesGet formatting guidelines for how to present sponsored ads naturally in agent responsessearch_adsSearch for relevant ads matching a user intent/context. Returns ranked sponsored suggestions.report_eventReport an ad event (impression, click, or conversion). For on-chain verified campaigns, conversions require tx_hash and chain_id.create_campaignCreate a new advertising campaign with budget, pricing model, and objectivecreate_adCreate an ad unit within an existing campaign with creative text, link, and targetingget_campaign_analyticsGet performance metrics for a campaign (impressions, clicks, conversions, spend)update_campaignUpdate an existing campaign: modify name, objective, budget, bid, or status (pause/resume)list_campaignsList all campaigns for the authenticated advertiser with summary statsget_developer_earningsGet earnings summary for the authenticated developer: total revenue, event counts, per-campaign breakdown, and period-based earnings (24h, 7d, 30d, all-time).register_walletRegister a wallet address for receiving on-chain conversion payouts. Optionally provide a signature to prove ownership (EIP-191).get_verification_statusCheck the verification status of a conversion event (verified, pending, or rejected).request_withdrawalRequest a withdrawal of earned USDC.e to your registered Base wallet. Minimum $1.00, maximum $50.00 per request. Rate limited to 1 per hour.
Yandex Direct MCP tools 20
list_campaignsСписок рекламных кампаний Яндекс.Директ с фильтрацией по статусу и типу. Бюджеты — в рублях.get_campaignДетальная информация о кампании по ID: бюджет (руб), статус, даты, статистика.create_campaignСоздать новую рекламную кампанию. Бюджет в рублях. ⚠️ Тратит реальные деньги — используйте sandbox для теста.update_campaignОбновить кампанию: название, бюджет (руб) и/или статус (SUSPEND/RESUME/ARCHIVE/UNARCHIVE).list_ad_groupsГруппы объявлений выбранных кампаний: названия, регионы, статусы.create_ad_groupСоздать группу объявлений в кампании с таргетингом по регионам (см. get_regions).delete_ad_groupsУдалить группы объявлений по их ID. ⚠️ Необратимо.list_adsОбъявления в группах: заголовки, тексты, ссылки, статусы.create_text_adСоздать текстовое объявление: заголовок (≤56), второй заголовок (≤30), текст (≤81), ссылка.update_text_adОбновить текстовое объявление: заголовок, текст, ссылка. Изменённое объявление уходит на модерацию.manage_adsДействие над объявлениями: suspend/resume/archive/unarchive/moderate/delete. ⚠️ delete необратимо.list_keywordsКлючевые фразы в группах объявлений: фразы, ставки (руб), статусы.- +8 more on the listing page
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
Agentic Ads
{
"mcpServers": {
"agentic-ads": {
"command": "npx",
"args": [
"agentic-ads"
]
}
}
}
Yandex Direct MCP
{
"mcpServers": {
"yandex-direct-mcp-2": {
"command": "npx",
"args": [
"-y",
"@theyahia/yandex-direct-mcp"
],
"env": {
"YANDEX_DIRECT_TOKEN": "YOUR_YANDEX_DIRECT_TOKEN_HERE",
"YANDEX_DIRECT_SANDBOX": "YOUR_YANDEX_DIRECT_SANDBOX_HERE",
"YANDEX_DIRECT_LOGIN": "YOUR_YANDEX_DIRECT_LOGIN_HERE"
}
}
}
}
Frequently asked questions
Agentic Ads is categorized under Marketing and uses a local stdio subprocess. Yandex Direct MCP belongs to Marketing and uses a local stdio subprocess. Pick Agentic Ads for marketing work and Yandex Direct MCP for marketing.
Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.
Agentic Ads has no declared pricing — check the project's own site. Yandex Direct MCP has no declared pricing — check the project's own site. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add agentic-ads and yandex-direct-mcp-2 as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, Agentic Ads has a quality signal of 59/100 (Good) with 4 views, 0 installs and 3 GitHub stars. Yandex Direct MCP has 60/100 (Good) with 1 views, 0 installs and 4 GitHub stars.