Google Ads Manager MCP vs Google Ads MCP by AdPlug
A side-by-side look at the Google Ads Manager MCP and Google Ads MCP by AdPlug MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose Google Ads Manager MCP for marketing work; choose Google Ads MCP by AdPlug for marketing over a hosted endpoint. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose Google Ads Manager MCP when
- You need dedicated capabilities in the Marketing domain.
- You have the keys it needs:
GOOGLE_ADS_CLIENT_ID, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_REFRESH_TOKEN, GOOGLE_ADS_CUSTOMER_ID, GOOGLE_ADS_LOGIN_CUSTOMER_ID. - You want tools like
list_accessible_customers, search_gaql, get_campaigns.
Choose Google Ads MCP by AdPlug when
- You need dedicated capabilities in the Marketing domain.
- You prefer a remote HTTP/SSE transport.
- You want tools like
adplug_get_status, google_ads_list_accounts, google_ads_account_performance.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 43/100 · Fair | 48/100 · Fair |
| Install command | Not confirmed yet | Confirmed |
| Transport | — | Remote HTTP/SSE |
| Auth | Not declared | Not declared |
| Pricing | Not declared | Not declared |
| Required env vars | GOOGLE_ADS_CLIENT_IDGOOGLE_ADS_CLIENT_SECRETGOOGLE_ADS_DEVELOPER_TOKENGOOGLE_ADS_REFRESH_TOKENGOOGLE_ADS_CUSTOMER_IDGOOGLE_ADS_LOGIN_CUSTOMER_ID | None listed |
| Verified owner | Community listing | Community listing |
| GitHub stars | 0 | 0 |
| Directory activity | 1 views 0 installs 0 upvotes | 0 views 0 installs 0 upvotes |
| Tools | 16 | 16 |
| Full listing | View Google Ads Manager MCP | View Google Ads MCP by AdPlug |
Tools & capabilities
Google Ads Manager MCP tools 16
list_accessible_customerswhich accounts this refresh token can reachsearch_gaqlrun any raw GAQL `SELECT` queryget_campaignscampaigns with status, budget, and core metricsget_ad_groupsad groups (optionally filtered to a campaign) with metricsget_keywordskeyword criteria with match type, status, and metricsget_search_termsactual search terms that triggered your ads, for finding negative keyword candidatescreate_campaignnew campaign + budget, created `PAUSED` unless you say otherwiseupdate_campaign_statusenable / pause / remove a campaignupdate_campaign_budgetchange an existing campaign's daily budgetadd_keywordsadd keyword criteria to an ad groupcreate_ad_groupnew ad group inside an existing campaignupdate_ad_group_statusenable / pause / remove an ad group- +4 more on the listing page
Google Ads MCP by AdPlug tools 16
adplug_get_statusCheck whether Google Ads is connected and healthy.google_ads_list_accountsList all accessible accounts with names, types, currencies, and MCC hierarchy.google_ads_account_performanceCross-account spend overview in one call (skips MCC managers).google_ads_campaign_performanceCampaign-level metrics, no GAQL required.google_ads_conversion_performanceConversion-action breakdowns with segmentation handled for you.google_ads_daily_trendsDay-by-day metric trends.google_ads_search_termsSearch-term report, sorted by cost.google_ads_shared_set_criteriaContents of shared negative-keyword lists.google_ads_keyword_ideasKeyword research and ideas.google_ads_gaql_docGAQL syntax reference.google_ads_reporting_view_docExact field names, types, and filterability for a reporting view.google_ads_queryRun raw GAQL for custom or advanced queries.- +4 more on the listing page
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
Google Ads Manager MCP
No confirmed install command for Google Ads Manager MCP yet — follow the setup steps linked from its listing page rather than a guessed package name.
Google Ads MCP by AdPlug
{
"mcpServers": {
"google-ads-mcp-by-adplug": {
"url": "https://api.adplug.app/mcp/google-ads"
}
}
}
Frequently asked questions
Google Ads Manager MCP is categorized under Marketing and uses an install path we have not confirmed yet. Google Ads MCP by AdPlug belongs to Marketing and uses a remote HTTP/SSE transport. Pick Google Ads Manager MCP for marketing work and Google Ads MCP by AdPlug for marketing.
Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client. Google Ads Manager MCP has no confirmed install command yet — follow its own setup instructions.
Google Ads Manager MCP has no declared pricing — check the project's own site. Google Ads MCP by AdPlug has no declared pricing — check the project's own site. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add google-ads-manager-mcp and google-ads-mcp-by-adplug as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, Google Ads Manager MCP has a quality signal of 43/100 (Fair) with 1 views, 0 installs and 0 GitHub stars. Google Ads MCP by AdPlug has 48/100 (Fair) with 0 views, 0 installs and 0 GitHub stars.