Google Ads MCP Server vs Google Ads MCP by AdPlug
A side-by-side look at the Google Ads MCP Server and Google Ads MCP by AdPlug MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose Google Ads MCP Server for marketing work over a hosted endpoint; choose Google Ads MCP by AdPlug for marketing over a hosted endpoint. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose Google Ads MCP Server when
- You need dedicated capabilities in the Marketing domain.
- You prefer a remote HTTP/SSE transport.
- Its auth model fits you: OAuth 2.0.
- You have the keys it needs:
GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_OAUTH_CONFIG_PATH.
Choose Google Ads MCP by AdPlug when
- You need dedicated capabilities in the Marketing domain.
- You prefer a remote HTTP/SSE transport.
- You want tools like
adplug_get_status, google_ads_list_accounts, google_ads_account_performance.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 53/100 · Good | 48/100 · Fair |
| Install command | Confirmed | Confirmed |
| Transport | Remote HTTP/SSE | Remote HTTP/SSE |
| Auth | OAuth 2.0 | Not declared |
| Pricing | Free | Not declared |
| Required env vars | GOOGLE_ADS_DEVELOPER_TOKENGOOGLE_ADS_OAUTH_CONFIG_PATH | None listed |
| Verified owner | Community listing | Community listing |
| GitHub stars | 145 | 0 |
| Directory activity | 2 views 0 installs 0 upvotes | 0 views 0 installs 0 upvotes |
| Tools | Not listed | 16 |
| Full listing | View Google Ads MCP Server | View Google Ads MCP by AdPlug |
Tools & capabilities
Google Ads MCP Server tools
No tool names declared yet. Check the project README from the listing page.
Google Ads MCP by AdPlug tools 16
adplug_get_statusCheck whether Google Ads is connected and healthy.google_ads_list_accountsList all accessible accounts with names, types, currencies, and MCC hierarchy.google_ads_account_performanceCross-account spend overview in one call (skips MCC managers).google_ads_campaign_performanceCampaign-level metrics, no GAQL required.google_ads_conversion_performanceConversion-action breakdowns with segmentation handled for you.google_ads_daily_trendsDay-by-day metric trends.google_ads_search_termsSearch-term report, sorted by cost.google_ads_shared_set_criteriaContents of shared negative-keyword lists.google_ads_keyword_ideasKeyword research and ideas.google_ads_gaql_docGAQL syntax reference.google_ads_reporting_view_docExact field names, types, and filterability for a reporting view.google_ads_queryRun raw GAQL for custom or advanced queries.- +4 more on the listing page
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
Google Ads MCP Server
{
"mcpServers": {
"gomarble-ai-google-ads-mcp-server": {
"url": "http://127.0.0.1:8000/mcp"
}
}
}
Google Ads MCP by AdPlug
{
"mcpServers": {
"google-ads-mcp-by-adplug": {
"url": "https://api.adplug.app/mcp/google-ads"
}
}
}
Frequently asked questions
Google Ads MCP Server is categorized under Marketing and uses a remote HTTP/SSE transport. Google Ads MCP by AdPlug belongs to Marketing and uses a remote HTTP/SSE transport. Pick Google Ads MCP Server for marketing work and Google Ads MCP by AdPlug for marketing.
Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.
Google Ads MCP Server is listed as free. Auth: oauth 2.0. Google Ads MCP by AdPlug has no declared pricing — check the project's own site. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add gomarble-ai-google-ads-mcp-server and google-ads-mcp-by-adplug as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, Google Ads MCP Server has a quality signal of 53/100 (Good) with 2 views, 0 installs and 145 GitHub stars. Google Ads MCP by AdPlug has 48/100 (Fair) with 0 views, 0 installs and 0 GitHub stars.