Google Ads vs NotFair
A side-by-side look at the Google Ads and NotFair MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose Google Ads for marketing work as a local process; choose NotFair for marketing over a hosted endpoint. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose Google Ads when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- You have the keys it needs:
GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CLIENT_ID, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_REFRESH_TOKEN, GOOGLE_ADS_LOGIN_CUSTOMER_ID. - You want tools like
google_ads_list_accounts, google_ads_get_account_details, google_ads_run_gaql.
Choose NotFair when
- You need dedicated capabilities in the Marketing domain.
- You prefer a remote HTTP/SSE transport.
- Its auth model fits you: OAuth 2.0.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 55/100 · Good | 49/100 · Fair |
| Install command | Confirmed | Confirmed |
| Transport | Local subprocess (stdio) | Remote HTTP/SSE |
| Auth | Not declared | OAuth 2.0 |
| Pricing | Not declared | Not declared |
| Required env vars | GOOGLE_ADS_DEVELOPER_TOKENGOOGLE_ADS_CLIENT_IDGOOGLE_ADS_CLIENT_SECRETGOOGLE_ADS_REFRESH_TOKENGOOGLE_ADS_LOGIN_CUSTOMER_ID | None listed |
| Verified owner | Community listing | Community listing |
| GitHub stars | 1 | 4,040 |
| Directory activity | 1 views 0 installs 0 upvotes | 2 views 0 installs 0 upvotes |
| Tools | 45 | Not listed |
| Full listing | View Google Ads | View NotFair |
Tools & capabilities
Google Ads tools 45
google_ads_list_accountsList Google Ads customer accounts accessible with the current credentials.google_ads_get_account_detailsGet detailed information for a specific Google Ads customer account.google_ads_run_gaqlExecute a raw GAQL (Google Ads Query Language) query.google_ads_get_insightsQuery Google Ads performance insights with intelligent query planning.google_ads_get_campaignsList campaigns for a Google Ads account with status, budget, channel type, and bidding strategy.google_ads_get_adgroupsList ad groups for a Google Ads account, optionally filtered by campaign.google_ads_get_keyword_performanceGet keyword-level performance data from keyword_view resource.google_ads_validate_queryValidate metric/dimension/resource compatibility BEFORE executing a query.google_ads_health_checkRead-only connectivity check.google_ads_get_account_hierarchyList accessible customers and, where possible, manager/client relationships from GAQL customer_client.google_ads_get_conversion_actionsList conversion actions with status, type, category, primary/include-in-conversions flags, owner customer, and last activity dates when supported.google_ads_get_change_eventsFetch recent change_event rows.- +33 more on the listing page
NotFair tools
No tool names declared yet. Check the project README from the listing page.
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
Google Ads
{
"mcpServers": {
"google-ads-6": {
"command": "npx",
"args": [
"-y",
"@getmcpads/google-ads-mcp-server"
],
"env": {
"GOOGLE_ADS_DEVELOPER_TOKEN": "YOUR_GOOGLE_ADS_DEVELOPER_TOKEN_HERE",
"GOOGLE_ADS_CLIENT_ID": "YOUR_GOOGLE_ADS_CLIENT_ID_HERE",
"GOOGLE_ADS_CLIENT_SECRET": "YOUR_GOOGLE_ADS_CLIENT_SECRET_HERE",
"GOOGLE_ADS_REFRESH_TOKEN": "YOUR_GOOGLE_ADS_REFRESH_TOKEN_HERE",
"GOOGLE_ADS_LOGIN_CUSTOMER_ID": "YOUR_GOOGLE_ADS_LOGIN_CUSTOMER_ID_HERE"
}
}
}
}
NotFair
{
"mcpServers": {
"notfair": {
"url": "https://notfair.co/api/mcp/notfair"
}
}
}
Frequently asked questions
Google Ads is categorized under Marketing and uses a local stdio subprocess. NotFair belongs to Marketing and uses a remote HTTP/SSE transport. Pick Google Ads for marketing work and NotFair for marketing.
Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.
Google Ads has no declared pricing — check the project's own site. NotFair has no declared pricing — check the project's own site. Auth: oauth 2.0. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add google-ads-6 and notfair as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, Google Ads has a quality signal of 55/100 (Good) with 1 views, 0 installs and 1 GitHub stars. NotFair has 49/100 (Fair) with 2 views, 0 installs and 4,040 GitHub stars.