Apple Ads MCP vs Google Ads

A side-by-side look at the Apple Ads MCP and Google Ads MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.

Apple Ads MCP logoApple Ads MCPMarketing · Local subprocess (stdio)Local Apple Ads research, reports, and receipt-gated campaign management.45FairAuth: not declaredGoogle Ads logoGoogle AdsMarketing · Local subprocess (stdio)Google Ads: 31 read tools with full Keyword Planner, 7 write tools that preview first.55GoodAuth: not declared

Verdict: choose Apple Ads MCP for marketing work as a local process; choose Google Ads for marketing as a local process. You can also run both side by side in one mcpServers block.

Which MCP server should you choose?

Apple Ads MCP logoChoose Apple Ads MCP when

  • You need dedicated capabilities in the Marketing domain.
  • You prefer a local stdio subprocess transport.
  • You have the keys it needs: APPLE_ADS_ALLOW_DELETES.
Explore Apple Ads MCP

Google Ads logoChoose Google Ads when

  • You need dedicated capabilities in the Marketing domain.
  • You prefer a local stdio subprocess transport.
  • You have the keys it needs: GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CLIENT_ID, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_REFRESH_TOKEN, GOOGLE_ADS_LOGIN_CUSTOMER_ID.
  • You want tools like google_ads_list_accounts, google_ads_get_account_details, google_ads_run_gaql.
Explore Google Ads

Feature & specification comparison

Rows where the two servers differ are marked.

SpecApple Ads MCP logoApple Ads MCPGoogle Ads logoGoogle Ads
CategoryMarketingMarketing
Quality signal45/100 · Fair55/100 · Good
Install commandConfirmedConfirmed
TransportLocal subprocess (stdio)Local subprocess (stdio)
AuthNot declaredNot declared
PricingNot declaredNot declared
Required env varsAPPLE_ADS_ALLOW_DELETESGOOGLE_ADS_DEVELOPER_TOKENGOOGLE_ADS_CLIENT_IDGOOGLE_ADS_CLIENT_SECRETGOOGLE_ADS_REFRESH_TOKENGOOGLE_ADS_LOGIN_CUSTOMER_ID
Verified ownerCommunity listingCommunity listing
GitHub stars61
Directory activity 1 views 0 installs 0 upvotes 1 views 0 installs 0 upvotes
ToolsNot listed45

Tools & capabilities

Apple Ads MCP tools

No tool names declared yet. Check the project README from the listing page.

Google Ads tools 45

  • google_ads_list_accountsList Google Ads customer accounts accessible with the current credentials.
  • google_ads_get_account_detailsGet detailed information for a specific Google Ads customer account.
  • google_ads_run_gaqlExecute a raw GAQL (Google Ads Query Language) query.
  • google_ads_get_insightsQuery Google Ads performance insights with intelligent query planning.
  • google_ads_get_campaignsList campaigns for a Google Ads account with status, budget, channel type, and bidding strategy.
  • google_ads_get_adgroupsList ad groups for a Google Ads account, optionally filtered by campaign.
  • google_ads_get_keyword_performanceGet keyword-level performance data from keyword_view resource.
  • google_ads_validate_queryValidate metric/dimension/resource compatibility BEFORE executing a query.
  • google_ads_health_checkRead-only connectivity check.
  • google_ads_get_account_hierarchyList accessible customers and, where possible, manager/client relationships from GAQL customer_client.
  • google_ads_get_conversion_actionsList conversion actions with status, type, category, primary/include-in-conversions flags, owner customer, and last activity dates when supported.
  • google_ads_get_change_eventsFetch recent change_event rows.
  • +33 more on the listing page

Ready-to-paste client configs

Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.

Apple Ads MCP

mcpServers (Claude Desktop / Cursor)
{
  "mcpServers": {
    "apple-ads-mcp": {
      "command": "npx",
      "args": [
        "--yes",
        "markdownlint-cli2@0.23.2"
      ],
      "env": {
        "APPLE_ADS_ALLOW_DELETES": "YOUR_APPLE_ADS_ALLOW_DELETES_HERE"
      }
    }
  }
}

Google Ads

mcpServers (Claude Desktop / Cursor)
{
  "mcpServers": {
    "google-ads-6": {
      "command": "npx",
      "args": [
        "-y",
        "@getmcpads/google-ads-mcp-server"
      ],
      "env": {
        "GOOGLE_ADS_DEVELOPER_TOKEN": "YOUR_GOOGLE_ADS_DEVELOPER_TOKEN_HERE",
        "GOOGLE_ADS_CLIENT_ID": "YOUR_GOOGLE_ADS_CLIENT_ID_HERE",
        "GOOGLE_ADS_CLIENT_SECRET": "YOUR_GOOGLE_ADS_CLIENT_SECRET_HERE",
        "GOOGLE_ADS_REFRESH_TOKEN": "YOUR_GOOGLE_ADS_REFRESH_TOKEN_HERE",
        "GOOGLE_ADS_LOGIN_CUSTOMER_ID": "YOUR_GOOGLE_ADS_LOGIN_CUSTOMER_ID_HERE"
      }
    }
  }
}

Frequently asked questions

Apple Ads MCP is categorized under Marketing and uses a local stdio subprocess. Google Ads belongs to Marketing and uses a local stdio subprocess. Pick Apple Ads MCP for marketing work and Google Ads for marketing.

Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.

Apple Ads MCP has no declared pricing — check the project's own site. Google Ads has no declared pricing — check the project's own site. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.

Yes. MCP clients support multiple servers: add apple-ads-mcp and google-ads-6 as separate keys in the same mcpServers object, and your assistant will call tools from either one.

On AllMCPs, Apple Ads MCP has a quality signal of 45/100 (Fair) with 1 views, 0 installs and 6 GitHub stars. Google Ads has 55/100 (Good) with 1 views, 0 installs and 1 GitHub stars.