ASO Atlas vs Meta Ads MCP

A side-by-side look at the ASO Atlas and Meta Ads MCP MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.

ASO Atlas logoASO AtlasMarketing · Remote HTTP/SSEApp Store keyword research, rank tracking and App Store Connect performance for your iOS apps.52GoodAuth: not declaredMeta Ads MCP logoMeta Ads MCPMarketing · Local subprocess (stdio)MCP server for Meta Marketing API v25.0 — 123 tools for Facebook & Instagram ad campaigns, audiences, creatives, insights, catalogs, and automated rules.68GreatAuth: api key required

Verdict: choose ASO Atlas for marketing work over a hosted endpoint; choose Meta Ads MCP for marketing as a local process. You can also run both side by side in one mcpServers block.

Which MCP server should you choose?

ASO Atlas logoChoose ASO Atlas when

  • You need dedicated capabilities in the Marketing domain.
  • You prefer a remote HTTP/SSE transport.
  • You want tools like list_tracked_apps, get_dashboard, get_app.
Explore ASO Atlas

Meta Ads MCP logoChoose Meta Ads MCP when

  • You need dedicated capabilities in the Marketing domain.
  • You prefer a local stdio subprocess transport.
  • Its auth model fits you: API key required.
  • You have the keys it needs: META_ADS_ACCESS_TOKEN, META_AD_ACCOUNT_ID.
  • You want tools like list_campaigns, get_campaign, create_campaign.
Explore Meta Ads MCP

Feature & specification comparison

Rows where the two servers differ are marked.

SpecASO Atlas logoASO AtlasMeta Ads MCP logoMeta Ads MCP
CategoryMarketingMarketing
Quality signal52/100 · Good68/100 · Great
Install commandConfirmedConfirmed
TransportRemote HTTP/SSELocal subprocess (stdio)
AuthNot declaredAPI key required
PricingNot declaredBYOK (pay the provider)
Required env varsNone listedMETA_ADS_ACCESS_TOKENMETA_AD_ACCOUNT_ID
Verified ownerCommunity listingCommunity listing
GitHub stars091
Directory activity 3 views 0 installs 0 upvotes 2 views 0 installs 0 upvotes
Tools17134

Tools & capabilities

ASO Atlas tools 17

  • list_tracked_appsThe apps you track, with the ids the other tools take
  • get_dashboardPer-app top 10 / top 50 counts, visibility trend, biggest moves
  • get_appOne app in depth: keywords with rank, popularity, difficulty; competitors; keyword gap
  • get_app_optimizerMetadata analysis for one storefront: coverage, missing terms, character budgets
  • get_app_performanceApp Store Connect digest: funnel, monetization, health, territories
  • get_performance_seriesDaily history of one App Store Connect metric, optionally split by dimension
  • research_keywordsPopularity, difficulty and result count for up to 50 terms in a storefront
  • app_ranking_keywordsReverse lookup: what any App Store app ranks for
  • keyword_suggestionsAutocomplete ideas for a seed term
  • list_keyword_listsSaved research collections
  • track_appStart or stop tracking an app
  • add_keywordsTrack or drop keywords per storefront
  • +5 more on the listing page

Meta Ads MCP tools 134

  • list_campaignsList campaigns in the ad account. Supports filtering by status and objective. Returns paginated results.
  • get_campaignGet details of a specific campaign by ID.
  • create_campaignCreate a new ad campaign. Defaults to PAUSED status. Requires name and objective. Budget can be set at campaign or ad set level.
  • update_campaignUpdate an existing campaign. Only provided fields will be modified.
  • delete_campaignDelete a campaign. This action is irreversible.
  • copy_campaignCopy an existing campaign. Creates a duplicate with optional name override. Copies structure including ad sets and ads.
  • get_campaign_adsetsGet all ad sets belonging to a specific campaign.
  • get_campaign_adsGet all ads belonging to a specific campaign.
  • get_campaign_leadsGet leads generated by a specific campaign. Requires leads_retrieval permission.
  • list_adsetsList ad sets in the ad account. Optionally filter by campaign or status.
  • get_adsetGet details of a specific ad set by ID.
  • create_adsetCreate a new ad set. Requires name, campaign_id, budget, optimization_goal, billing_event, and targeting. Defaults to PAUSED status.
  • +122 more on the listing page

Ready-to-paste client configs

Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.

ASO Atlas

mcpServers (Claude Desktop / Cursor)
{
  "mcpServers": {
    "aso-atlas": {
      "url": "https://asoatlas.com/mcp"
    }
  }
}

Meta Ads MCP

mcpServers (Claude Desktop / Cursor)
{
  "mcpServers": {
    "mikusnuz-meta-ads-mcp": {
      "command": "npx",
      "args": [
        "-y",
        "@mikusnuz/meta-ads-mcp"
      ],
      "env": {
        "META_ADS_ACCESS_TOKEN": "YOUR_META_ADS_ACCESS_TOKEN_HERE",
        "META_AD_ACCOUNT_ID": "YOUR_META_AD_ACCOUNT_ID_HERE"
      }
    }
  }
}

Frequently asked questions

ASO Atlas is categorized under Marketing and uses a remote HTTP/SSE transport. Meta Ads MCP belongs to Marketing and uses a local stdio subprocess. Pick ASO Atlas for marketing work and Meta Ads MCP for marketing.

Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.

ASO Atlas has no declared pricing — check the project's own site. Meta Ads MCP is bring-your-own-key: usage is billed by the API provider you supply a key for. Auth: api key required. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.

Yes. MCP clients support multiple servers: add aso-atlas and mikusnuz-meta-ads-mcp as separate keys in the same mcpServers object, and your assistant will call tools from either one.

On AllMCPs, ASO Atlas has a quality signal of 52/100 (Good) with 3 views, 0 installs and 0 GitHub stars. Meta Ads MCP has 68/100 (Great) with 2 views, 0 installs and 91 GitHub stars.