Apple Ads MCP vs ASO Atlas
A side-by-side look at the Apple Ads MCP and ASO Atlas MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose Apple Ads MCP for marketing work as a local process; choose ASO Atlas for marketing over a hosted endpoint. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose Apple Ads MCP when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- You have the keys it needs:
APPLE_ADS_ALLOW_DELETES.
Choose ASO Atlas when
- You need dedicated capabilities in the Marketing domain.
- You prefer a remote HTTP/SSE transport.
- You want tools like
list_tracked_apps, get_dashboard, get_app.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 45/100 · Fair | 52/100 · Good |
| Install command | Confirmed | Confirmed |
| Transport | Local subprocess (stdio) | Remote HTTP/SSE |
| Auth | Not declared | Not declared |
| Pricing | Not declared | Not declared |
| Required env vars | APPLE_ADS_ALLOW_DELETES | None listed |
| Verified owner | Community listing | Community listing |
| GitHub stars | 6 | 0 |
| Directory activity | 1 views 0 installs 0 upvotes | 3 views 0 installs 0 upvotes |
| Tools | Not listed | 17 |
| Full listing | View Apple Ads MCP | View ASO Atlas |
Tools & capabilities
Apple Ads MCP tools
No tool names declared yet. Check the project README from the listing page.
ASO Atlas tools 17
list_tracked_appsThe apps you track, with the ids the other tools takeget_dashboardPer-app top 10 / top 50 counts, visibility trend, biggest movesget_appOne app in depth: keywords with rank, popularity, difficulty; competitors; keyword gapget_app_optimizerMetadata analysis for one storefront: coverage, missing terms, character budgetsget_app_performanceApp Store Connect digest: funnel, monetization, health, territoriesget_performance_seriesDaily history of one App Store Connect metric, optionally split by dimensionresearch_keywordsPopularity, difficulty and result count for up to 50 terms in a storefrontapp_ranking_keywordsReverse lookup: what any App Store app ranks forkeyword_suggestionsAutocomplete ideas for a seed termlist_keyword_listsSaved research collectionstrack_appStart or stop tracking an appadd_keywordsTrack or drop keywords per storefront- +5 more on the listing page
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
Apple Ads MCP
{
"mcpServers": {
"apple-ads-mcp": {
"command": "npx",
"args": [
"--yes",
"markdownlint-cli2@0.23.2"
],
"env": {
"APPLE_ADS_ALLOW_DELETES": "YOUR_APPLE_ADS_ALLOW_DELETES_HERE"
}
}
}
}
ASO Atlas
{
"mcpServers": {
"aso-atlas": {
"url": "https://asoatlas.com/mcp"
}
}
}
Frequently asked questions
Apple Ads MCP is categorized under Marketing and uses a local stdio subprocess. ASO Atlas belongs to Marketing and uses a remote HTTP/SSE transport. Pick Apple Ads MCP for marketing work and ASO Atlas for marketing.
Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.
Apple Ads MCP has no declared pricing — check the project's own site. ASO Atlas has no declared pricing — check the project's own site. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add apple-ads-mcp and aso-atlas as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, Apple Ads MCP has a quality signal of 45/100 (Fair) with 1 views, 0 installs and 6 GitHub stars. ASO Atlas has 52/100 (Good) with 3 views, 0 installs and 0 GitHub stars.