ASO Atlas vs NotFair GoogleAds

A side-by-side look at the ASO Atlas and NotFair GoogleAds MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.

ASO Atlas logoASO AtlasMarketing · Remote HTTP/SSEApp Store keyword research, rank tracking and App Store Connect performance for your iOS apps.52GoodAuth: not declaredNotFair GoogleAds logoNotFair GoogleAdsMarketing · Remote HTTP/SSEHosted Google Ads MCP with OAuth, 117 tools, MCC routing, image assets, and approval-gated writes.49FairAuth: oauth 2.0

Verdict: choose ASO Atlas for marketing work over a hosted endpoint; choose NotFair GoogleAds for marketing over a hosted endpoint. You can also run both side by side in one mcpServers block.

Which MCP server should you choose?

ASO Atlas logoChoose ASO Atlas when

  • You need dedicated capabilities in the Marketing domain.
  • You prefer a remote HTTP/SSE transport.
  • You want tools like list_tracked_apps, get_dashboard, get_app.
Explore ASO Atlas

NotFair GoogleAds logoChoose NotFair GoogleAds when

  • You need dedicated capabilities in the Marketing domain.
  • You prefer a remote HTTP/SSE transport.
  • Its auth model fits you: OAuth 2.0.
Explore NotFair GoogleAds

Feature & specification comparison

Rows where the two servers differ are marked.

SpecASO Atlas logoASO AtlasNotFair GoogleAds logoNotFair GoogleAds
CategoryMarketingMarketing
Quality signal52/100 · Good49/100 · Fair
Install commandConfirmedConfirmed
TransportRemote HTTP/SSERemote HTTP/SSE
AuthNot declaredOAuth 2.0
PricingNot declaredNot declared
Required env varsNone listedNone listed
Verified ownerCommunity listingCommunity listing
GitHub stars03,970
Directory activity 3 views 0 installs 0 upvotes 1 views 0 installs 0 upvotes
Tools17Not listed

Tools & capabilities

ASO Atlas tools 17

  • list_tracked_appsThe apps you track, with the ids the other tools take
  • get_dashboardPer-app top 10 / top 50 counts, visibility trend, biggest moves
  • get_appOne app in depth: keywords with rank, popularity, difficulty; competitors; keyword gap
  • get_app_optimizerMetadata analysis for one storefront: coverage, missing terms, character budgets
  • get_app_performanceApp Store Connect digest: funnel, monetization, health, territories
  • get_performance_seriesDaily history of one App Store Connect metric, optionally split by dimension
  • research_keywordsPopularity, difficulty and result count for up to 50 terms in a storefront
  • app_ranking_keywordsReverse lookup: what any App Store app ranks for
  • keyword_suggestionsAutocomplete ideas for a seed term
  • list_keyword_listsSaved research collections
  • track_appStart or stop tracking an app
  • add_keywordsTrack or drop keywords per storefront
  • +5 more on the listing page

NotFair GoogleAds tools

No tool names declared yet. Check the project README from the listing page.

Ready-to-paste client configs

Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.

ASO Atlas

mcpServers (Claude Desktop / Cursor)
{
  "mcpServers": {
    "aso-atlas": {
      "url": "https://asoatlas.com/mcp"
    }
  }
}

NotFair GoogleAds

mcpServers (Claude Desktop / Cursor)
{
  "mcpServers": {
    "notfair-googleads": {
      "url": "https://notfair.co/api/mcp/notfair"
    }
  }
}

Frequently asked questions

ASO Atlas is categorized under Marketing and uses a remote HTTP/SSE transport. NotFair GoogleAds belongs to Marketing and uses a remote HTTP/SSE transport. Pick ASO Atlas for marketing work and NotFair GoogleAds for marketing.

Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.

ASO Atlas has no declared pricing — check the project's own site. NotFair GoogleAds has no declared pricing — check the project's own site. Auth: oauth 2.0. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.

Yes. MCP clients support multiple servers: add aso-atlas and notfair-googleads as separate keys in the same mcpServers object, and your assistant will call tools from either one.

On AllMCPs, ASO Atlas has a quality signal of 52/100 (Good) with 3 views, 0 installs and 0 GitHub stars. NotFair GoogleAds has 49/100 (Fair) with 1 views, 0 installs and 3,970 GitHub stars.