Google Search Console MCP vs Goji

gsc_sites

List every property the authenticated account can read. Call this first when a property string fails: it returns the exact `site_url` values the other tools expect, and whether each one is a domain property (`sc-domain:example.com`) or a URL-prefix property.

gsc_site_details

Permission level and property type for one property.

gsc_query

Query the Search Analytics report: clicks, impressions, CTR, position. This is the general-purpose tool. With no dates it covers the last 28 days ending today (UTC), with data_state=all so today's partial data is included, matching what the Search Console UI shows. Example: site_url="sc-domain:example.com", dimensions="query,page", period="last_28_days", row_limit=100. Returns a `# meta ...` line then a TSV table, or JSON with `meta` and `rows`. The meta names the exact range, the row count, whether more rows exist and the `start_row` to pass next.

gsc_performance_overview

Site totals for a period, compared with the preceding one by default. Start here: it answers "is the site up or down" in one call, with the percentage change on every metric. `position_delta` is negative when the average position improves.

gsc_compare_periods

Join two periods on one dimension and rank the rows by click delta. Answers "what changed" without the model diffing two tables by hand. Rows present in only one period are kept, with zeros on the missing side; the biggest movers in both directions are returned, worst first. The meta counts how many rows gained and how many lost clicks.

gsc_quick_wins

Queries close enough to the top that a push would pay off. Ranked by the clicks each query would gain at `target_position`, not by impressions: a big query already near its ceiling is not an opportunity. The meta reports the thresholds that were applied.

gsc_ctr_gaps

Rows that rank well but are clicked far less than their position implies. The snippet, not the ranking, is the problem, which makes these the cheapest fixes available. `expected_ctr` is what a result at that position normally earns.

gsc_cannibalization

Queries where several pages of the site compete for the same result. Reads one page of up to 25,000 query/page pairs; on a very large property the tail is cut off, and the meta says how many pairs were analysed. Each row lists the competing pages with their own clicks and positions.

gsc_traffic_drops

Pages that lost clicks against the baseline, each with a likely cause. `diagnosis` separates a ranking loss from falling demand, a collapsed CTR and a page that disappeared: the four need different fixes, and the raw numbers for both periods are in the row so the call can be checked.

gsc_content_decay

Pages sliding down month after month. A period comparison hides this: a page that halves over six months never shows a sharp drop in any single month-on-month check. One query per month runs in parallel.

gsc_alerts

What changed sharply enough to be worth a message today. Compares the last `window_days` against the window before it across both queries and pages, and returns only movements past the alerting rules: lost positions, collapsed CTR, dropped or vanished pages.

gsc_portfolio

Every accessible property at a glance, ranked worst first. One row per property with the current period, the previous one and a health flag: critical below -30% clicks, warning below -15%. Use it to decide which property to look at before running anything else.

goji_search

Search GOJI's published material — the plain-English glossary, the AI-visibility guide "Be the Answer", insight articles and long-form guides. Use this first when you don't already know which GOJI page answers the question. Returns titles, summaries and URLs to cite.

goji_explain_term

Explain a marketing, SEO, AEO, web or branding term the way GOJI defines it — in plain English, with why it matters, how it works and what to do about it. Covers 108 terms. Accepts an acronym or the full name ("AEO" or "answer engine optimisation").

goji_browse_glossary

List GOJI's plain-English glossary — 108 terms across AI Visibility, Websites, Data, AI Builds and Brand. Filter by category to get each short definition as well as the name.

goji_get_service

The five things GOJI does — Search + AI Visibility (SEO and AEO), Websites, AI Builds, Data, and Brand — what each one covers, and the questions clients ask about it. Omit the slug for all five.

goji_answer_faq

Search the questions GOJI has already answered publicly — pricing, timelines, engagement models, what AEO is, how long results take, whether guarantees are possible. 71 answers across the home page, the five service pages and the eight specialism pages. Best tool for "how much", "how long" and "do…