Answers SEO, AEO, web and branding questions using GOJI’s published guides, glossary, FAQs and AI-visibility material.
Copy the AI prompt to install this server into Claude Code, Cursor, or another agent — or use 1-click editor setup below.
💡 Paste the JSON block into your client's configuration file under mcpServers, then restart the application.
Inspect callable tools, capabilities, and parameters exposed to AI agents by Goji.
goji_searchSearch GOJI's published material — the plain-English glossary, the AI-visibility guide "Be the Answer", insight articles and long-form guides. Use this first when you don't already know which GOJI page answers the question. Returns titles, summaries and URLs to cite.
goji_explain_termExplain a marketing, SEO, AEO, web or branding term the way GOJI defines it — in plain English, with why it matters, how it works and what to do about it. Covers 108 terms. Accepts an acronym or the full name ("AEO" or "answer engine optimisation").
goji_browse_glossaryList GOJI's plain-English glossary — 108 terms across AI Visibility, Websites, Data, AI Builds and Brand. Filter by category to get each short definition as well as the name.
goji_get_serviceThe five things GOJI does — Search + AI Visibility (SEO and AEO), Websites, AI Builds, Data, and Brand — what each one covers, and the questions clients ask about it. Omit the slug for all five.
goji_answer_faqSearch the questions GOJI has already answered publicly — pricing, timelines, engagement models, what AEO is, how long results take, whether guarantees are possible. 71 answers across the home page, the five service pages and the eight specialism pages. Best tool for "how much", "how long" and "do…
goji_guide_contentsThe table of contents for "Be the Answer", GOJI's 14-chapter guide to AI visibility — how answer engines choose sources, how to audit your brand in ChatGPT, and what to do about it. Use `goji_read_guide_chapter` to read one.
The goji MCP server provides an MCP interface to GOJI’s published content from its Melbourne studio. It covers answer engine optimisation (AEO), search engine optimisation (SEO), websites, AI builds, data and brand work. The material is intended for questions about definitions, practical approaches, services, pricing, timelines and engagement models.
Responses come from GOJI’s glossary, service pages, answered FAQs, insight articles, long-form guides and the “Be the Answer” guide. Search results include titles, summaries and goji.agency URLs, allowing an agent to point readers to the source material rather than presenting unsupported answers.
The hosted endpoint is https://mcp.goji.agency/mcp and uses Streamable HTTP with POST requests. It does not expose a separate SSE stream. The goji MCP server requires no API key, token or OAuth flow, and unauthenticated initialization, tool listing and tool calls are supported. Browser-based clients can connect because CORS is open.
For a known topic, an agent can call the relevant tool directly. For an unfamiliar question, goji_search is the recommended starting point. The glossary tools cover 108 terms across five categories, while the FAQ tool searches 71 published answers. The AI-visibility guide contains 14 chapters; its contents can be listed before retrieving a chapter by number or slug.
Clients that support Streamable HTTP can use the endpoint directly. A client limited to stdio can use mcp-remote with the endpoint as its target. Claude supports adding the service as a custom remote connector, and Claude Code can add it with the HTTP transport.
No environment variables or credentials are required. Configure the remote MCP URL as:
For stdio-only clients, use npx -y mcp-remote https://mcp.goji.agency/mcp as the command and pass the endpoint as its argument. The documentation repository is MIT licensed, but that license applies to the repository documentation only, not to GOJI’s server, content or trademarks.
The goji MCP server exposes tools for:
The enquiry action has an external side effect: it sends an email to GOJI’s studio inbox. An agent should confirm the email address and collect the person’s name and needs before calling it.
The service is designed around GOJI’s own published material, not as a general web search or unrestricted marketing database. There is no published rate limit, but the documentation asks clients to treat it as a small service for fair use rather than a bulk scraping endpoint. Sustained automated requests may be blocked at the edge.
The source code is private; the repository documents the hosted service. Read-only content tools do not require authentication, but the enquiry tool changes the outside world by sending an email. It should therefore be used only with explicit user intent and complete information.
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