Google Tag Manager MCP Server vs Tin
A side-by-side look at the Google Tag Manager MCP Server and Tin MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose Google Tag Manager MCP Server for marketing work as a local process; choose Tin for marketing over a hosted endpoint. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose Google Tag Manager MCP Server when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- Its auth model fits you: OAuth 2.0.
- You have the keys it needs:
GOOGLE_SERVICE_ACCOUNT_KEY.
Choose Tin when
- You need dedicated capabilities in the Marketing domain.
- You prefer a remote HTTP/SSE transport.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 61/100 · Good | 45/100 · Fair |
| Install command | Confirmed | Confirmed |
| Transport | Local subprocess (stdio) | Remote HTTP/SSE |
| Auth | OAuth 2.0 | Not declared |
| Pricing | Free | Not declared |
| Required env vars | GOOGLE_SERVICE_ACCOUNT_KEY | None listed |
| Verified owner | Community listing | Community listing |
| GitHub stars | 236 | 264 |
| Directory activity | 5 views 0 installs 0 upvotes | 1 views 0 installs 0 upvotes |
| Tools | Not listed | Not listed |
| Full listing | View Google Tag Manager MCP Server | View Tin |
Tools & capabilities
Google Tag Manager MCP Server tools
No tool names declared yet. Check the project README from the listing page.
Tin tools
No tool names declared yet. Check the project README from the listing page.
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
Google Tag Manager MCP Server
{
"mcpServers": {
"stape-io-google-tag-manager-mcp-server": {
"command": "npx",
"args": [
"-y",
"google-tag-manager-mcp-server"
],
"env": {
"GOOGLE_SERVICE_ACCOUNT_KEY": "YOUR_GOOGLE_SERVICE_ACCOUNT_KEY_HERE"
}
}
}
}
Tin
{
"mcpServers": {
"tin": {
"url": "https://app.tin.computer/mcp"
}
}
}