NotFair GoogleAds vs X Ads

A side-by-side look at the NotFair GoogleAds and X Ads MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.

NotFair GoogleAds logoNotFair GoogleAdsMarketing · Remote HTTP/SSEHosted Google Ads MCP with OAuth, 117 tools, MCC routing, image assets, and approval-gated writes.49FairAuth: oauth 2.0X Ads logoX AdsMarketing · Local subprocess (stdio)X Ads MCP server: 25 read tools, 19 opt-in preview-first writes.55GoodAuth: not declared

Verdict: choose NotFair GoogleAds for marketing work over a hosted endpoint; choose X Ads for marketing as a local process. You can also run both side by side in one mcpServers block.

Which MCP server should you choose?

NotFair GoogleAds logoChoose NotFair GoogleAds when

  • You need dedicated capabilities in the Marketing domain.
  • You prefer a remote HTTP/SSE transport.
  • Its auth model fits you: OAuth 2.0.
Explore NotFair GoogleAds

X Ads logoChoose X Ads when

  • You need dedicated capabilities in the Marketing domain.
  • You prefer a local stdio subprocess transport.
  • You have the keys it needs: X_ADS_ACCESS_TOKEN, X_ADS_ACCOUNT_IDS, X_ADS_SCOPES, X_ADS_ENABLE_WRITES.
  • You want tools like x_ads_list_ads_accounts, x_ads_list_campaigns, x_ads_get_campaign.
Explore X Ads

Feature & specification comparison

Rows where the two servers differ are marked.

SpecNotFair GoogleAds logoNotFair GoogleAdsX Ads logoX Ads
CategoryMarketingMarketing
Quality signal49/100 · Fair55/100 · Good
Install commandConfirmedConfirmed
TransportRemote HTTP/SSELocal subprocess (stdio)
AuthOAuth 2.0Not declared
PricingNot declaredNot declared
Required env varsNone listedX_ADS_ACCESS_TOKENX_ADS_ACCOUNT_IDSX_ADS_SCOPESX_ADS_ENABLE_WRITES
Verified ownerCommunity listingCommunity listing
GitHub stars4,0400
Directory activity 1 views 0 installs 0 upvotes 0 views 0 installs 0 upvotes
ToolsNot listed44

Tools & capabilities

NotFair GoogleAds tools

No tool names declared yet. Check the project README from the listing page.

X Ads tools 44

  • x_ads_list_ads_accountsList the ads accounts the authenticated user can access
  • x_ads_list_campaignsList campaigns for an account
  • x_ads_get_campaignGet a single campaign by ID
  • x_ads_list_funding_instrumentsList funding instruments (payment sources) for an ads account
  • x_ads_list_line_itemsList line items (ad groups) for an ads account
  • x_ads_get_line_itemGet a single line item by ID
  • x_ads_list_promoted_postsList promoted posts (promoted tweets) for an ads account
  • x_ads_list_targeting_criteriaList targeting criteria for an ads account's line items
  • x_ads_list_account_postsList posts (tweets) usable for promotion by an ads account
  • x_ads_list_web_event_tagsList the website conversion event tags (pixels) in an ads account; a tag's id is what a conversion line item takes as its primary_web_event_tag
  • x_ads_list_line_item_placementsList valid placement combinations per line item product type
  • x_ads_get_account_statsGet synchronous analytics (impressions, engagements, spend) for an ads account
  • +32 more on the listing page

Ready-to-paste client configs

Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.

NotFair GoogleAds

mcpServers (Claude Desktop / Cursor)
{
  "mcpServers": {
    "notfair-googleads": {
      "url": "https://notfair.co/api/mcp/notfair"
    }
  }
}

X Ads

mcpServers (Claude Desktop / Cursor)
{
  "mcpServers": {
    "x-ads": {
      "command": "npx",
      "args": [
        "-y",
        "@getmcpads/x-ads-mcp-server"
      ],
      "env": {
        "X_ADS_ACCESS_TOKEN": "YOUR_X_ADS_ACCESS_TOKEN_HERE",
        "X_ADS_ACCOUNT_IDS": "YOUR_X_ADS_ACCOUNT_IDS_HERE",
        "X_ADS_SCOPES": "YOUR_X_ADS_SCOPES_HERE",
        "X_ADS_ENABLE_WRITES": "YOUR_X_ADS_ENABLE_WRITES_HERE"
      }
    }
  }
}

Frequently asked questions

NotFair GoogleAds is categorized under Marketing and uses a remote HTTP/SSE transport. X Ads belongs to Marketing and uses a local stdio subprocess. Pick NotFair GoogleAds for marketing work and X Ads for marketing.

Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.

NotFair GoogleAds has no declared pricing — check the project's own site. Auth: oauth 2.0. X Ads has no declared pricing — check the project's own site. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.

Yes. MCP clients support multiple servers: add notfair-googleads and x-ads as separate keys in the same mcpServers object, and your assistant will call tools from either one.

On AllMCPs, NotFair GoogleAds has a quality signal of 49/100 (Fair) with 1 views, 0 installs and 4,040 GitHub stars. X Ads has 55/100 (Good) with 0 views, 0 installs and 0 GitHub stars.