Apple Ads MCP vs X Ads
A side-by-side look at the Apple Ads MCP and X Ads MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose Apple Ads MCP for marketing work as a local process; choose X Ads for marketing as a local process. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose Apple Ads MCP when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- You have the keys it needs:
APPLE_ADS_ALLOW_DELETES.
Choose X Ads when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- You have the keys it needs:
X_ADS_ACCESS_TOKEN, X_ADS_ACCOUNT_IDS, X_ADS_SCOPES, X_ADS_ENABLE_WRITES. - You want tools like
x_ads_list_ads_accounts, x_ads_list_campaigns, x_ads_get_campaign.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 45/100 · Fair | 55/100 · Good |
| Install command | Confirmed | Confirmed |
| Transport | Local subprocess (stdio) | Local subprocess (stdio) |
| Auth | Not declared | Not declared |
| Pricing | Not declared | Not declared |
| Required env vars | APPLE_ADS_ALLOW_DELETES | X_ADS_ACCESS_TOKENX_ADS_ACCOUNT_IDSX_ADS_SCOPESX_ADS_ENABLE_WRITES |
| Verified owner | Community listing | Community listing |
| GitHub stars | 6 | 0 |
| Directory activity | 1 views 0 installs 0 upvotes | 0 views 0 installs 0 upvotes |
| Tools | Not listed | 44 |
| Full listing | View Apple Ads MCP | View X Ads |
Tools & capabilities
Apple Ads MCP tools
No tool names declared yet. Check the project README from the listing page.
X Ads tools 44
x_ads_list_ads_accountsList the ads accounts the authenticated user can accessx_ads_list_campaignsList campaigns for an accountx_ads_get_campaignGet a single campaign by IDx_ads_list_funding_instrumentsList funding instruments (payment sources) for an ads accountx_ads_list_line_itemsList line items (ad groups) for an ads accountx_ads_get_line_itemGet a single line item by IDx_ads_list_promoted_postsList promoted posts (promoted tweets) for an ads accountx_ads_list_targeting_criteriaList targeting criteria for an ads account's line itemsx_ads_list_account_postsList posts (tweets) usable for promotion by an ads accountx_ads_list_web_event_tagsList the website conversion event tags (pixels) in an ads account; a tag's id is what a conversion line item takes as its primary_web_event_tagx_ads_list_line_item_placementsList valid placement combinations per line item product typex_ads_get_account_statsGet synchronous analytics (impressions, engagements, spend) for an ads account- +32 more on the listing page
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
Apple Ads MCP
{
"mcpServers": {
"apple-ads-mcp": {
"command": "npx",
"args": [
"--yes",
"markdownlint-cli2@0.23.2"
],
"env": {
"APPLE_ADS_ALLOW_DELETES": "YOUR_APPLE_ADS_ALLOW_DELETES_HERE"
}
}
}
}
X Ads
{
"mcpServers": {
"x-ads": {
"command": "npx",
"args": [
"-y",
"@getmcpads/x-ads-mcp-server"
],
"env": {
"X_ADS_ACCESS_TOKEN": "YOUR_X_ADS_ACCESS_TOKEN_HERE",
"X_ADS_ACCOUNT_IDS": "YOUR_X_ADS_ACCOUNT_IDS_HERE",
"X_ADS_SCOPES": "YOUR_X_ADS_SCOPES_HERE",
"X_ADS_ENABLE_WRITES": "YOUR_X_ADS_ENABLE_WRITES_HERE"
}
}
}
}
Frequently asked questions
Apple Ads MCP is categorized under Marketing and uses a local stdio subprocess. X Ads belongs to Marketing and uses a local stdio subprocess. Pick Apple Ads MCP for marketing work and X Ads for marketing.
Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.
Apple Ads MCP has no declared pricing — check the project's own site. X Ads has no declared pricing — check the project's own site. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add apple-ads-mcp and x-ads as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, Apple Ads MCP has a quality signal of 45/100 (Fair) with 1 views, 0 installs and 6 GitHub stars. X Ads has 55/100 (Good) with 0 views, 0 installs and 0 GitHub stars.