Mora AI

Codex guesses your brand voice. Mora AI gives it the real one, plus your real catalogue and performance.

What is Mora AI

Mora serves solo creators and small teams building an audience or a brand, not only stores. That covers a Shopify or DTC operator who wants a product named correctly instead of invented, a coach or speaker building a personal brand on LinkedIn with no catalogue at all, and a full-time creator posting daily across three platforms. Mora also has a franchise tier for multi-location owners and an enterprise tier for organizations running governed brand templates. It plans, drafts, gets human approval, schedules and publishes content, and closes the loop with real engagement and, for connected Shopify stores, revenue attribution. What Mora does that a generic content tool doesn't: it grounds every draft in the account's own real data, not a brand-voice guess.

Who this plugin is for: a user of a supported MCP host who already has (or wants) a Mora account and wants to pull their own brand context, past performance, and product catalogue into an agent session — for example, to plan a Product Hunt launch, draft a week of posts, or check what already worked before writing more.

What this plugin gives you

• Mora AI's official remote MCP server connector, pre-configured — no manual .mcp.json editing, no API key to paste. First use triggers Mora's own OAuth 2.1 consent screen in your browser. The hosted MCP runtime and account-scoped handlers live in Mora's product app; this public repository contains only connector configuration and workflow skills.
• Ten read-only tools: list_posts, get_post_performance, get_brand_profile, get_brief_workspace, list_products, get_revenue_attribution, list_projects, list_audiences, list_content_angles, and list_brief_runs. No tool can publish, schedule, connect an account, or spend money — Mora treats writes through an unattended agent loop as unsafe to expose until per-scope consent exists in-app.
• A brand-voice resource (mora://brand/voice) you can attach once per session so every message Claude writes stays on-brand, without re-fetching it per message.
• Three launch-workflow prompts — product_hunt_launch_week, first_maker_comment, and write_like_what_worked — most notably a full Product Hunt launch week that already knows Product Hunt's current rules (no vote solicitation, no "Coming Soon" pages — retired August 2025) so you don't have to.
• Six skills that package the tools above into actual workflows instead of leaving you to chain tool calls yourself:
  • skills/mora-mcp-setup — first connection, what each tool and prompt is for. Triggers when you ask about connecting to or using Mora.
  • skills/content-performance-audit — combines list_posts and get_post_performance into a synthesized brief on what's actually working (platform, theme, timing) and what to do next. Triggers on "how is my content performing", "audit my Mora posts", "what's working on my social".
  • skills/brand-brief — combines get_brand_profile and list_products into a portable, factual brand + catalogue summary for work happening outside Mora — briefing a designer, writing ad copy, prepping a pitch. Triggers on "give me my Mora brand brief", "what does my brand sell", "summarize my Mora catalogue".
  • skills/content-gap-check — combines list_projects and list_posts to compare what's planned against what's actually gone out and surface overdue or orphaned content. Triggers on "check my Mora content calendar for gaps", "am I behind on my content schedule".
  • skills/paid-ad-copy — turns real brand, catalogue, audience, angle, and performance data into paid-ad copy and a human-reviewable test matrix. It never creates campaigns or spends money.
  • skills/campaign-plan — turns existing plans, posts, audiences, angles, catalogue facts, and performance into a grounded campaign plan without scheduling or publishing anything.

Why read-only, and why so few tools

Read-only is a considered position, not a placeholder. Every serious content-quality failure Mora has shipped and documented — a fabricated brand wordmark reaching a draft, unrequested posts silently added to an account — happened with a human reviewing the loop. Handing write access to a loop without one isn't something Mora can honestly call safe yet.

A small tool count is a measured ceiling, not an economy move: published research on tool-selection accuracy shows smaller models' tool-choice accuracy degrading past roughly 10–15 tools in a single context, and Mora's own design principle is that a longer tool list is not automatically better for an agent holding it. These ten answer the questions a marketing agent actually asks — including "what real revenue does a channel actually deserve credit for", "which audience is this for", and "which content angles or brief findings already exist" — and nothing here overlaps.

Requirements

• An existing or new Mora account (free to create at https://www.mora-marketer.com).
• Claude Code with plugin support and remote MCP + OAuth support enabled.

Contract and runtime ownership

The canonical remote MCP endpoint is https://app.mora-marketer.com/api/mcp. The live server card at https://app.mora-marketer.com/.well-known/mcp/server-card.json is the source of truth for the tool, resource, prompt, and read-only metadata. This public repository is the Claude Code connector and workflow package; it is not the private MCP runtime. Repository: https://github.com/Mora-AI-Content-Studio/mora-claude-plugin.

Run the production contract check before publishing documentation changes:

node scripts/check-mora-mcp-contract.mjs

For an offline fixture, set MORA_MCP_SERVER_CARD_FILE=/path/to/server-card.json.

Developer documentation:

• Architecture and data flow
• Machine-readable contract summary
• Security policy
• Contribution guide
• Changelog and version policy

Authentication and client compatibility

Every request needs an OAuth-issued bearer token. Mora's server identifies clients with CIMD (Client ID Metadata Documents) — the MCP spec's current recommended standard (2026-07-28), which formally deprecates the older Dynamic Client Registration (DCR) flow. Claude's own SDKs and Claude Code already ship CIMD; most other MCP clients are still catching up to the new spec, since it's a recent change.

This is an authentication-protocol gap, not a missing feature on Mora's side — CIMD is where the ecosystem is heading, not a workaround. docs/mcp-architecture.md has the full auth-flow diagram and the live test evidence behind the table above.

This isn't a rendering gap other clients will "just work around" — until a client ships CIMD support (or Mora separately stands up a DCR-compatible path, which is not currently planned), the honest answer for an unverified/failing client is "not yet," not "add the URL and see." Machine-readable form of this table: docs/mcp-contract.json's clientCompatibility field. See docs/mcp-architecture.md for the full request/auth flow diagram.

Getting started

Ask the connected agent something like "connect to my Mora account" and the bundled skill walks you through the one-time OAuth consent. Then try:

• "What already worked before I draft this week's posts?"
• "Plan my Product Hunt launch week, and follow Product Hunt's current rules."
• "Name a real product from my catalogue instead of guessing one."

Package targets

Read the full README on GitHub →