Meta Ads MCP vs Search Console MCP
A side-by-side look at the Meta Ads MCP and Search Console MCP MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose Meta Ads MCP for marketing work as a local process; choose Search Console MCP for marketing as a local process. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose Meta Ads MCP when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- Its auth model fits you: API key required.
- You have the keys it needs:
META_ADS_ACCESS_TOKEN, META_AD_ACCOUNT_ID. - You want tools like
list_campaigns, get_campaign, create_campaign.
Choose Search Console MCP when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- Its auth model fits you: OAuth 2.0.
- You want tools like
get_started, sites_list, sites_manage.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 68/100 · Great | 71/100 · Great |
| Install command | Confirmed | Confirmed |
| Transport | Local subprocess (stdio) | Local subprocess (stdio) |
| Auth | API key required | OAuth 2.0 |
| Pricing | BYOK (pay the provider) | Free |
| Required env vars | META_ADS_ACCESS_TOKENMETA_AD_ACCOUNT_ID | None listed |
| Verified owner | Community listing | Community listing |
| GitHub stars | 91 | 306 |
| Directory activity | 2 views 0 installs 0 upvotes | 4 views 0 installs 0 upvotes |
| Tools | 134 | 25 |
| Full listing | View Meta Ads MCP | View Search Console MCP |
Tools & capabilities
Meta Ads MCP tools 134
list_campaignsList campaigns in the ad account. Supports filtering by status and objective. Returns paginated results.get_campaignGet details of a specific campaign by ID.create_campaignCreate a new ad campaign. Defaults to PAUSED status. Requires name and objective. Budget can be set at campaign or ad set level.update_campaignUpdate an existing campaign. Only provided fields will be modified.delete_campaignDelete a campaign. This action is irreversible.copy_campaignCopy an existing campaign. Creates a duplicate with optional name override. Copies structure including ad sets and ads.get_campaign_adsetsGet all ad sets belonging to a specific campaign.get_campaign_adsGet all ads belonging to a specific campaign.get_campaign_leadsGet leads generated by a specific campaign. Requires leads_retrieval permission.list_adsetsList ad sets in the ad account. Optionally filter by campaign or status.get_adsetGet details of a specific ad set by ID.create_adsetCreate a new ad set. Requires name, campaign_id, budget, optimization_goal, billing_event, and targeting. Defaults to PAUSED status.- +122 more on the listing page
Search Console MCP tools 25
get_startedStart here. Returns a complete map of this server's capabilities, active platforms, and recommended workflows. Call this once at the beginning of any session.sites_listList verified web properties across Google Search Console, Bing Webmaster Tools, or GA4.sites_manageAdd or delete a web property from Google Search Console or Bing Webmaster Tools.accounts_manageManage Google Search Console service accounts and site permissions.sitemaps_listList submitted XML sitemaps and status for a site.sitemaps_submitSubmit a new XML sitemap to Google Search Console and/or Bing Webmaster Tools.sitemaps_deleteDelete a sitemap from Google Search Console or Bing Webmaster Tools.analytics_queryUnified search performance query replacing single-dimension tools. Supports queries, pages, countries, devices, and search appearances.analytics_comparePeriod-over-period search performance comparisons, trends, and traffic drop attributions.analytics_anomaliesDetect search traffic anomalies across Google and Bing.analytics_advancedGoogle Analytics 4 (GA4) e-commerce, realtime metrics, user behavior, and conversion funnels.genai_query_insightsDetect likely generative-AI / AI-Mode / conversational fanout queries across Google and Bing. Because neither search engine exposes generative-AI citation data via its public API yet, this matches heuristic patterns (prompt verbs, follow-ups, conversational phrasing) on regular query-level performance data; it is an undercount, not an official report.- +13 more on the listing page
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
Meta Ads MCP
{
"mcpServers": {
"mikusnuz-meta-ads-mcp": {
"command": "npx",
"args": [
"-y",
"@mikusnuz/meta-ads-mcp"
],
"env": {
"META_ADS_ACCESS_TOKEN": "YOUR_META_ADS_ACCESS_TOKEN_HERE",
"META_AD_ACCOUNT_ID": "YOUR_META_AD_ACCOUNT_ID_HERE"
}
}
}
}
Search Console MCP
{
"mcpServers": {
"saurabhsharma2u-search-console-mcp": {
"command": "npx",
"args": [
"-y",
"search-console-mcp"
]
}
}
}
Frequently asked questions
Meta Ads MCP is categorized under Marketing and uses a local stdio subprocess. Search Console MCP belongs to Marketing and uses a local stdio subprocess. Pick Meta Ads MCP for marketing work and Search Console MCP for marketing.
Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.
Meta Ads MCP is bring-your-own-key: usage is billed by the API provider you supply a key for. Auth: api key required. Search Console MCP is listed as free. Auth: oauth 2.0. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add mikusnuz-meta-ads-mcp and saurabhsharma2u-search-console-mcp as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, Meta Ads MCP has a quality signal of 68/100 (Great) with 2 views, 0 installs and 91 GitHub stars. Search Console MCP has 71/100 (Great) with 4 views, 0 installs and 306 GitHub stars.