AdLoop vs Search Console MCP
A side-by-side look at the AdLoop and Search Console MCP MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose AdLoop for marketing work as a local process; choose Search Console MCP for marketing as a local process. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose AdLoop when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- Its auth model fits you: OAuth 2.0.
- You want tools like
health_check, get_account_summaries, run_ga4_report.
Choose Search Console MCP when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- Its auth model fits you: OAuth 2.0.
- You want tools like
get_started, sites_list, sites_manage.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 65/100 · Great | 71/100 · Great |
| Install command | Confirmed | Confirmed |
| Transport | Local subprocess (stdio) | Local subprocess (stdio) |
| Auth | OAuth 2.0 | OAuth 2.0 |
| Pricing | Not declared | Free |
| Required env vars | None listed | None listed |
| Verified owner | Community listing | Community listing |
| GitHub stars | 284 | 306 |
| Directory activity | 1 views 0 installs 0 upvotes | 4 views 0 installs 0 upvotes |
| Tools | 134 | 25 |
| Full listing | View AdLoop | View Search Console MCP |
Tools & capabilities
AdLoop tools 134
health_checkTest AdLoop connectivity — checks OAuth token, GA4 API, Google Ads API, and (when configured) the Reddit Ads API. Returns the status of each service and actionable guidance when something is broken, which makes it the diagnostic for failures in other tools. Google Ads API: https://developers.google.com/google-ads/api/docs/start, Google Analytics Data API: https://developers.google.com/analytics/devguides/reporting/data/v1 and Reddit Ads API: https://ads-api.reddit.com/docs/v3/get_account_summariesList all GA4 accounts and properties accessible by the authenticated user. Serves as the discovery step for which GA4 properties are available. Returns account names, property names, and property IDs. Google Analytics Data API: https://developers.google.com/analytics/devguides/reporting/data/v1 and Admin API: https://developers.google.com/analytics/devguides/config/admin/v1run_ga4_reportRun a custom GA4 report with optional filters, ordering, paging and a comparison period. Returns the property, the date range, the dimension and metric headers, one row per dimension combination (values as strings), row_count and total_row_count (plus next_offset while more rows remain). At least one dimension or metric is required. With compare_start/compare_end the comparison period is a second date range: every row then carries a dateRange value of "current" or "comparison", and date_ranges maps both labels to their dates. Invalid filters or ordering return "Validation failed" with details, before anything is sent. Queries the GA4 Data API. Dimensions and metrics: https://developers.google.com/analytics/devguides/reporting/data/v1/api-schemarun_realtime_reportRun a GA4 realtime report showing current active users and events. Useful for checking if tracking is firing correctly after code changes. Returns the dimension and metric headers and one row per dimension combination over the realtime window (the last 30 minutes). Google Analytics Data API: https://developers.google.com/analytics/devguides/reporting/data/v1 and Admin API: https://developers.google.com/analytics/devguides/config/admin/v1get_tracking_eventsList all GA4 events and their volume for the given date range. Returns every distinct event name with its total event count, sorted by count (highest first). Shows what tracking is configured and active. Google Analytics Data API: https://developers.google.com/analytics/devguides/reporting/data/v1 and Admin API: https://developers.google.com/analytics/devguides/config/admin/v1list_key_eventsList the key events (conversions) configured on a GA4 property. Returns each key event's event name, counting method (ONCE_PER_EVENT or ONCE_PER_SESSION), create time, whether GA4 allows deleting it, whether it is a custom event, and its resource name, sorted by event name, plus the total. Reads the GA4 Admin API (keyEvents.list). Google Analytics Data API: https://developers.google.com/analytics/devguides/reporting/data/v1 and Admin API: https://developers.google.com/analytics/devguides/config/admin/v1list_ga4_dimensions_and_metricsList the dimensions and metrics a GA4 property can report on, including custom ones. Returns the exact API names valid in run_ga4_report for this property: each with its UI name, category, whether it is a custom definition (customEvent:..., customUser:...), and deprecated API names; metrics also carry their type and, for calculated metrics, the expression. Reads the GA4 Data API metadata (properties.getMetadata), which uses no report quota. Google Analytics Data API: https://developers.google.com/analytics/devguides/reporting/data/v1 and Admin API: https://developers.google.com/analytics/devguides/config/admin/v1list_gsc_sitesList all Google Search Console properties the authenticated user can access. Serves as the discovery step for the site URLs that search analytics reports (run_gsc_report) take. Returns the site URL and permission level for each property. Search Console API: https://developers.google.com/webmaster-toolsrun_gsc_reportRun a Google Search Console search analytics report. Returns clicks, impressions, CTR, and average position broken down by the requested dimensions. Useful for diagnosing organic traffic drops, finding keyword opportunities, and cross-referencing with GA4 and Ads data. One request returns at most 25,000 rows; a full page carries next_start_row for the following request. With data_state "all" the response metadata names the first date whose data is still incomplete. Queries the Search Console API: https://developers.google.com/webmaster-tools/v1/searchanalytics/queryanalyze_page_speedRun PageSpeed Insights for a landing page — Lighthouse + real-user data. Returns the performance score (0-100), lab Core Web Vitals (LCP, CLS, TBT, FCP), CrUX field data from real Chrome users where available (p75 LCP/INP/CLS/FCP/TTFB + FAST/AVERAGE/SLOW ratings), and the top improvement opportunities with estimated savings. When the page itself has too little traffic for field data, the origin-wide field data is returned instead, marked field.scope="origin". Typical input is an ad final_url: slow landing pages depress Quality Score and waste paid clicks. Takes 10-30s; that is normal for a Lighthouse run. PageSpeed Insights API: https://developers.google.com/speed/docs/insights/v5/aboutlist_merchant_accountsList Google Merchant Center accounts the connected user can access. Returns each account's numeric ID, name and whether it is a test account. Provides the account_id used by get_merchant_feed_health; not needed when merchant.account_id is set in the config. Merchant API: https://developers.google.com/merchant/api/overviewget_merchant_feed_healthMerchant Center feed health — disapproved products + account issues. Disapproved feed items silently starve Shopping and Performance Max campaigns; this reports approved/pending/disapproved counts per reporting context (Shopping ads, free listings, ...), the top product issues by affected products (with documentation links), and account-level issues — CRITICAL ones stop offers serving entirely. Product-status data lags reality by ~30 minutes. Merchant API: https://developers.google.com/merchant/api/overview- +122 more on the listing page
Search Console MCP tools 25
get_startedStart here. Returns a complete map of this server's capabilities, active platforms, and recommended workflows. Call this once at the beginning of any session.sites_listList verified web properties across Google Search Console, Bing Webmaster Tools, or GA4.sites_manageAdd or delete a web property from Google Search Console or Bing Webmaster Tools.accounts_manageManage Google Search Console service accounts and site permissions.sitemaps_listList submitted XML sitemaps and status for a site.sitemaps_submitSubmit a new XML sitemap to Google Search Console and/or Bing Webmaster Tools.sitemaps_deleteDelete a sitemap from Google Search Console or Bing Webmaster Tools.analytics_queryUnified search performance query replacing single-dimension tools. Supports queries, pages, countries, devices, and search appearances.analytics_comparePeriod-over-period search performance comparisons, trends, and traffic drop attributions.analytics_anomaliesDetect search traffic anomalies across Google and Bing.analytics_advancedGoogle Analytics 4 (GA4) e-commerce, realtime metrics, user behavior, and conversion funnels.genai_query_insightsDetect likely generative-AI / AI-Mode / conversational fanout queries across Google and Bing. Because neither search engine exposes generative-AI citation data via its public API yet, this matches heuristic patterns (prompt verbs, follow-ups, conversational phrasing) on regular query-level performance data; it is an undercount, not an official report.- +13 more on the listing page
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
AdLoop
{
"mcpServers": {
"adloop": {
"command": "uvx",
"args": [
"adloop"
]
}
}
}
Search Console MCP
{
"mcpServers": {
"saurabhsharma2u-search-console-mcp": {
"command": "npx",
"args": [
"-y",
"search-console-mcp"
]
}
}
}
Frequently asked questions
AdLoop is categorized under Marketing and uses a local stdio subprocess. Search Console MCP belongs to Marketing and uses a local stdio subprocess. Pick AdLoop for marketing work and Search Console MCP for marketing.
Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.
AdLoop has no declared pricing — check the project's own site. Auth: oauth 2.0. Search Console MCP is listed as free. Auth: oauth 2.0. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add adloop and saurabhsharma2u-search-console-mcp as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, AdLoop has a quality signal of 65/100 (Great) with 1 views, 0 installs and 284 GitHub stars. Search Console MCP has 71/100 (Great) with 4 views, 0 installs and 306 GitHub stars.