MCP Gads vs Trillboards DOOH Advertising
A side-by-side look at the MCP Gads and Trillboards DOOH Advertising MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose MCP Gads for marketing work as a local process; choose Trillboards DOOH Advertising for marketing over a hosted endpoint. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose MCP Gads when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- Its auth model fits you: OAuth 2.0.
- You have the keys it needs:
GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CREDENTIALS_PATH. - You want tools like
list_accounts, get_account_currency, get_account_hierarchy.
Choose Trillboards DOOH Advertising when
- You need dedicated capabilities in the Marketing domain.
- You prefer a remote HTTP/SSE transport.
- You have the keys it needs:
TRILLBOARDS_API_KEY. - You want tools like
import_feedback_creative, configure_feedback_brand, create_creative_experiment.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 63/100 · Good | 53/100 · Good |
| Install command | Confirmed | Confirmed |
| Transport | Local subprocess (stdio) | Remote HTTP/SSE |
| Auth | OAuth 2.0 | Not declared |
| Pricing | BYOK (pay the provider) | Not declared |
| Required env vars | GOOGLE_ADS_DEVELOPER_TOKENGOOGLE_ADS_CREDENTIALS_PATH | TRILLBOARDS_API_KEY |
| Verified owner | Community listing | Community listing |
| GitHub stars | 1 | 1 |
| Directory activity | 9 views 0 installs 0 upvotes | 1 views 0 installs 0 upvotes |
| Tools | 36 | 83 |
| Full listing | View MCP Gads | View Trillboards DOOH Advertising |
Tools & capabilities
MCP Gads tools 36
list_accountsLists all accessible Google Ads accounts. Run this first to discover account IDs.get_account_currencyGet the currency code for a Google Ads account. Run this before analyzing cost data.get_account_hierarchyGet the MCC account tree showing manager-client relationships via customer_client resource.execute_gaql_queryExecute a custom GAQL query and return results as a table. Use this for any ad-hoc Google Ads Query Language query.run_gaqlExecute any GAQL query with output format options (table, json, csv). The most powerful tool for custom Google Ads data queries. EXAMPLE QUERIES: Campaign metrics: SELECT campaign.name, metrics.clicks, metrics.impressions, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_7_DAYS Ad group perf: SELECT ad_group.name, metrics.conversions, metrics.cost_micros, campaign.name FROM ad_group WHERE metrics.clicks > 100 Keyword analysis: SELECT keyword.text, metrics.ctr FROM keyword_view ORDER BY metrics.impressions DESC Note: Cost values are in micros (1,000,000 = 1 unit of currency).get_gaql_helpGet a GAQL (Google Ads Query Language) reference guide with syntax, common resources, date filters, and example queries. Call this before writing custom GAQL queries.list_resourcesList valid Google Ads API resources that can be used in GAQL FROM clauses.get_campaign_performanceGet campaign performance metrics for the specified time period. RECOMMENDED WORKFLOW: 1. First run list_accounts() to get available account IDs 2. Then run get_account_currency() to see what currency the account uses 3. Finally run this command to get campaign performance Note: Cost values are in micros (1,000,000 = 1 unit of currency).get_budget_utilizationGet campaign budget amounts vs actual spend to see budget utilization. Shows whether campaigns are limited by budget.get_ad_performanceGet ad-level performance metrics for the specified time period. RECOMMENDED WORKFLOW: 1. First run list_accounts() to get available account IDs 2. Then run get_account_currency() to see what currency the account uses 3. Finally run this command to get ad performance Note: Cost values are in micros (1,000,000 = 1 unit of currency).get_ad_creativesGet ad creative details including RSA headlines, descriptions, and final URLs. Great for creative audits.get_image_assetsRetrieve all image assets in the account including their full-size URLs, dimensions, and file sizes.- +24 more on the listing page
Trillboards DOOH Advertising tools 83
import_feedback_creativeImport an AI model’s image through native bytes, moderation and brand review. Provide exactly one of asset_url, source_creative_id or image_base64. Inline bytes require content_type. PNG, JPEG and WebP are staged through native ownership, actual MIME, byte-hash, brand review and moderation. The existing data_api/api_calls tariff applies.configure_feedback_brandConfigure your native brand profile and enable its booked reactive campaign. Uses your authenticated native buyer and existing funded placement.create_creative_experimentCreate an experiment on a funded native media-buy placement. Uses your authenticated native buyer and existing funded placement.get_creative_experimentRead your native experiment, policy and latest 500 owned creative recovery records. Uses your authenticated native buyer and existing funded placement.register_creative_variantsRegister approved native generated creative variants. Uses your authenticated native buyer and existing funded placement.update_creative_policyReplace native creative weights at the expected policy version. Uses your authenticated native buyer and existing funded placement.get_creative_rewardsRead a metered page of latest measured native play states. Read actual latest native plays with NULL preserved. Dates are YYYY-MM-DD, max 31 days. Poll with the returned cursor; canonical_key plus reward_revision_id identify logical changes; build_stamp is provenance. Each page uses the published data_api/api_calls tariff.stop_creative_experimentStop the native experiment at the expected policy version. Uses your authenticated native buyer and existing funded placement.generate_brand_creativeGenerate a native brand creative for explicit review and moderation. The native ad and advertiser come from the experiment. Review and AI moderation are separate. The existing data_api/api_calls tariff applies.review_feedback_creativeApprove or reject your generated creative using native brand review. Uses your authenticated native buyer and existing funded placement.register_partnerRegister a new partner organization with Trillboards. WHEN TO USE: - First-time setup for a new partner integration - Creating a new partner account to manage devices RETURNS: - partner_id: Unique partner identifier - api_key: API key for authenticated requests (store securely!) - status: Account status EXAMPLE: User: "Register my vending machine company" register_partner({ company_name: "Acme Vending Co", email: "tech@acmevending.com", industry: "vending", expected_devices: 50 })get_partner_infoGet information about the authenticated partner account. WHEN TO USE: - Checking current partner status and stats - Verifying API key is working - Getting partner account details RETURNS: - partner_id: Partner identifier - company_name: Registered company name - status: Account status (active, suspended, etc.) - device_count: Number of registered devices - total_impressions: Lifetime impression count - earnings: Earnings summary EXAMPLE: User: "What's my partner account status?" get_partner_info({})- +71 more on the listing page
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
MCP Gads
{
"mcpServers": {
"mcp-gads": {
"command": "npx",
"args": [
"-y",
"mcp-gads"
],
"env": {
"GOOGLE_ADS_DEVELOPER_TOKEN": "YOUR_GOOGLE_ADS_DEVELOPER_TOKEN_HERE",
"GOOGLE_ADS_CREDENTIALS_PATH": "YOUR_GOOGLE_ADS_CREDENTIALS_PATH_HERE"
}
}
}
}
Trillboards DOOH Advertising
{
"mcpServers": {
"trillboards-dooh-advertising": {
"url": "https://api.trillboards.com/mcp"
}
}
}
Frequently asked questions
MCP Gads is categorized under Marketing and uses a local stdio subprocess. Trillboards DOOH Advertising belongs to Marketing and uses a remote HTTP/SSE transport. Pick MCP Gads for marketing work and Trillboards DOOH Advertising for marketing.
Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.
MCP Gads is bring-your-own-key: usage is billed by the API provider you supply a key for. Auth: oauth 2.0. Trillboards DOOH Advertising has no declared pricing — check the project's own site. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add mcp-gads and trillboards-dooh-advertising as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, MCP Gads has a quality signal of 63/100 (Good) with 9 views, 0 installs and 1 GitHub stars. Trillboards DOOH Advertising has 53/100 (Good) with 1 views, 0 installs and 1 GitHub stars.