MCP Gads vs AdLoop
A side-by-side look at the MCP Gads and AdLoop MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose MCP Gads for marketing work as a local process; choose AdLoop for marketing as a local process. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose MCP Gads when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- Its auth model fits you: OAuth 2.0.
- You have the keys it needs:
GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CREDENTIALS_PATH. - You want tools like
list_accounts, get_account_currency, get_account_hierarchy.
Choose AdLoop when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- Its auth model fits you: OAuth 2.0.
- You want tools like
health_check, get_account_summaries, run_ga4_report.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 63/100 · Good | 65/100 · Great |
| Install command | Confirmed | Confirmed |
| Transport | Local subprocess (stdio) | Local subprocess (stdio) |
| Auth | OAuth 2.0 | OAuth 2.0 |
| Pricing | BYOK (pay the provider) | Not declared |
| Required env vars | GOOGLE_ADS_DEVELOPER_TOKENGOOGLE_ADS_CREDENTIALS_PATH | None listed |
| Verified owner | Community listing | Community listing |
| GitHub stars | 1 | 284 |
| Directory activity | 10 views 0 installs 0 upvotes | 1 views 0 installs 0 upvotes |
| Tools | 36 | 134 |
| Full listing | View MCP Gads | View AdLoop |
Tools & capabilities
MCP Gads tools 36
list_accountsLists all accessible Google Ads accounts. Run this first to discover account IDs.get_account_currencyGet the currency code for a Google Ads account. Run this before analyzing cost data.get_account_hierarchyGet the MCC account tree showing manager-client relationships via customer_client resource.execute_gaql_queryExecute a custom GAQL query and return results as a table. Use this for any ad-hoc Google Ads Query Language query.run_gaqlExecute any GAQL query with output format options (table, json, csv). The most powerful tool for custom Google Ads data queries. EXAMPLE QUERIES: Campaign metrics: SELECT campaign.name, metrics.clicks, metrics.impressions, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_7_DAYS Ad group perf: SELECT ad_group.name, metrics.conversions, metrics.cost_micros, campaign.name FROM ad_group WHERE metrics.clicks > 100 Keyword analysis: SELECT keyword.text, metrics.ctr FROM keyword_view ORDER BY metrics.impressions DESC Note: Cost values are in micros (1,000,000 = 1 unit of currency).get_gaql_helpGet a GAQL (Google Ads Query Language) reference guide with syntax, common resources, date filters, and example queries. Call this before writing custom GAQL queries.list_resourcesList valid Google Ads API resources that can be used in GAQL FROM clauses.get_campaign_performanceGet campaign performance metrics for the specified time period. RECOMMENDED WORKFLOW: 1. First run list_accounts() to get available account IDs 2. Then run get_account_currency() to see what currency the account uses 3. Finally run this command to get campaign performance Note: Cost values are in micros (1,000,000 = 1 unit of currency).get_budget_utilizationGet campaign budget amounts vs actual spend to see budget utilization. Shows whether campaigns are limited by budget.get_ad_performanceGet ad-level performance metrics for the specified time period. RECOMMENDED WORKFLOW: 1. First run list_accounts() to get available account IDs 2. Then run get_account_currency() to see what currency the account uses 3. Finally run this command to get ad performance Note: Cost values are in micros (1,000,000 = 1 unit of currency).get_ad_creativesGet ad creative details including RSA headlines, descriptions, and final URLs. Great for creative audits.get_image_assetsRetrieve all image assets in the account including their full-size URLs, dimensions, and file sizes.- +24 more on the listing page
AdLoop tools 134
health_checkTest AdLoop connectivity — checks OAuth token, GA4 API, Google Ads API, and (when configured) the Reddit Ads API. Returns the status of each service and actionable guidance when something is broken, which makes it the diagnostic for failures in other tools. Google Ads API: https://developers.google.com/google-ads/api/docs/start, Google Analytics Data API: https://developers.google.com/analytics/devguides/reporting/data/v1 and Reddit Ads API: https://ads-api.reddit.com/docs/v3/get_account_summariesList all GA4 accounts and properties accessible by the authenticated user. Serves as the discovery step for which GA4 properties are available. Returns account names, property names, and property IDs. Google Analytics Data API: https://developers.google.com/analytics/devguides/reporting/data/v1 and Admin API: https://developers.google.com/analytics/devguides/config/admin/v1run_ga4_reportRun a custom GA4 report with optional filters, ordering, paging and a comparison period. Returns the property, the date range, the dimension and metric headers, one row per dimension combination (values as strings), row_count and total_row_count (plus next_offset while more rows remain). At least one dimension or metric is required. With compare_start/compare_end the comparison period is a second date range: every row then carries a dateRange value of "current" or "comparison", and date_ranges maps both labels to their dates. Invalid filters or ordering return "Validation failed" with details, before anything is sent. Queries the GA4 Data API. Dimensions and metrics: https://developers.google.com/analytics/devguides/reporting/data/v1/api-schemarun_realtime_reportRun a GA4 realtime report showing current active users and events. Useful for checking if tracking is firing correctly after code changes. Returns the dimension and metric headers and one row per dimension combination over the realtime window (the last 30 minutes). Google Analytics Data API: https://developers.google.com/analytics/devguides/reporting/data/v1 and Admin API: https://developers.google.com/analytics/devguides/config/admin/v1get_tracking_eventsList all GA4 events and their volume for the given date range. Returns every distinct event name with its total event count, sorted by count (highest first). Shows what tracking is configured and active. Google Analytics Data API: https://developers.google.com/analytics/devguides/reporting/data/v1 and Admin API: https://developers.google.com/analytics/devguides/config/admin/v1list_key_eventsList the key events (conversions) configured on a GA4 property. Returns each key event's event name, counting method (ONCE_PER_EVENT or ONCE_PER_SESSION), create time, whether GA4 allows deleting it, whether it is a custom event, and its resource name, sorted by event name, plus the total. Reads the GA4 Admin API (keyEvents.list). Google Analytics Data API: https://developers.google.com/analytics/devguides/reporting/data/v1 and Admin API: https://developers.google.com/analytics/devguides/config/admin/v1list_ga4_dimensions_and_metricsList the dimensions and metrics a GA4 property can report on, including custom ones. Returns the exact API names valid in run_ga4_report for this property: each with its UI name, category, whether it is a custom definition (customEvent:..., customUser:...), and deprecated API names; metrics also carry their type and, for calculated metrics, the expression. Reads the GA4 Data API metadata (properties.getMetadata), which uses no report quota. Google Analytics Data API: https://developers.google.com/analytics/devguides/reporting/data/v1 and Admin API: https://developers.google.com/analytics/devguides/config/admin/v1list_gsc_sitesList all Google Search Console properties the authenticated user can access. Serves as the discovery step for the site URLs that search analytics reports (run_gsc_report) take. Returns the site URL and permission level for each property. Search Console API: https://developers.google.com/webmaster-toolsrun_gsc_reportRun a Google Search Console search analytics report. Returns clicks, impressions, CTR, and average position broken down by the requested dimensions. Useful for diagnosing organic traffic drops, finding keyword opportunities, and cross-referencing with GA4 and Ads data. One request returns at most 25,000 rows; a full page carries next_start_row for the following request. With data_state "all" the response metadata names the first date whose data is still incomplete. Queries the Search Console API: https://developers.google.com/webmaster-tools/v1/searchanalytics/queryanalyze_page_speedRun PageSpeed Insights for a landing page — Lighthouse + real-user data. Returns the performance score (0-100), lab Core Web Vitals (LCP, CLS, TBT, FCP), CrUX field data from real Chrome users where available (p75 LCP/INP/CLS/FCP/TTFB + FAST/AVERAGE/SLOW ratings), and the top improvement opportunities with estimated savings. When the page itself has too little traffic for field data, the origin-wide field data is returned instead, marked field.scope="origin". Typical input is an ad final_url: slow landing pages depress Quality Score and waste paid clicks. Takes 10-30s; that is normal for a Lighthouse run. PageSpeed Insights API: https://developers.google.com/speed/docs/insights/v5/aboutlist_merchant_accountsList Google Merchant Center accounts the connected user can access. Returns each account's numeric ID, name and whether it is a test account. Provides the account_id used by get_merchant_feed_health; not needed when merchant.account_id is set in the config. Merchant API: https://developers.google.com/merchant/api/overviewget_merchant_feed_healthMerchant Center feed health — disapproved products + account issues. Disapproved feed items silently starve Shopping and Performance Max campaigns; this reports approved/pending/disapproved counts per reporting context (Shopping ads, free listings, ...), the top product issues by affected products (with documentation links), and account-level issues — CRITICAL ones stop offers serving entirely. Product-status data lags reality by ~30 minutes. Merchant API: https://developers.google.com/merchant/api/overview- +122 more on the listing page
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
MCP Gads
{
"mcpServers": {
"mcp-gads": {
"command": "npx",
"args": [
"-y",
"mcp-gads"
],
"env": {
"GOOGLE_ADS_DEVELOPER_TOKEN": "YOUR_GOOGLE_ADS_DEVELOPER_TOKEN_HERE",
"GOOGLE_ADS_CREDENTIALS_PATH": "YOUR_GOOGLE_ADS_CREDENTIALS_PATH_HERE"
}
}
}
}
AdLoop
{
"mcpServers": {
"adloop": {
"command": "uvx",
"args": [
"adloop"
]
}
}
}
Frequently asked questions
MCP Gads is categorized under Marketing and uses a local stdio subprocess. AdLoop belongs to Marketing and uses a local stdio subprocess. Pick MCP Gads for marketing work and AdLoop for marketing.
Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.
MCP Gads is bring-your-own-key: usage is billed by the API provider you supply a key for. Auth: oauth 2.0. AdLoop has no declared pricing — check the project's own site. Auth: oauth 2.0. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add mcp-gads and adloop as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, MCP Gads has a quality signal of 63/100 (Good) with 10 views, 0 installs and 1 GitHub stars. AdLoop has 65/100 (Great) with 1 views, 0 installs and 284 GitHub stars.