MCP Gads vs Meta Ads MCP
A side-by-side look at the MCP Gads and Meta Ads MCP MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose MCP Gads for marketing work as a local process; choose Meta Ads MCP for marketing as a local process. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose MCP Gads when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- Its auth model fits you: OAuth 2.0.
- You have the keys it needs:
GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CREDENTIALS_PATH. - You want tools like
list_accounts, get_account_currency, get_account_hierarchy.
Choose Meta Ads MCP when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- Its auth model fits you: API key required.
- You have the keys it needs:
META_ADS_ACCESS_TOKEN, META_AD_ACCOUNT_ID. - You want tools like
list_campaigns, get_campaign, create_campaign.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 63/100 · Good | 68/100 · Great |
| Install command | Confirmed | Confirmed |
| Transport | Local subprocess (stdio) | Local subprocess (stdio) |
| Auth | OAuth 2.0 | API key required |
| Pricing | BYOK (pay the provider) | BYOK (pay the provider) |
| Required env vars | GOOGLE_ADS_DEVELOPER_TOKENGOOGLE_ADS_CREDENTIALS_PATH | META_ADS_ACCESS_TOKENMETA_AD_ACCOUNT_ID |
| Verified owner | Community listing | Community listing |
| GitHub stars | 1 | 91 |
| Directory activity | 10 views 0 installs 0 upvotes | 2 views 0 installs 0 upvotes |
| Tools | 36 | 134 |
| Full listing | View MCP Gads | View Meta Ads MCP |
Tools & capabilities
MCP Gads tools 36
list_accountsLists all accessible Google Ads accounts. Run this first to discover account IDs.get_account_currencyGet the currency code for a Google Ads account. Run this before analyzing cost data.get_account_hierarchyGet the MCC account tree showing manager-client relationships via customer_client resource.execute_gaql_queryExecute a custom GAQL query and return results as a table. Use this for any ad-hoc Google Ads Query Language query.run_gaqlExecute any GAQL query with output format options (table, json, csv). The most powerful tool for custom Google Ads data queries. EXAMPLE QUERIES: Campaign metrics: SELECT campaign.name, metrics.clicks, metrics.impressions, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_7_DAYS Ad group perf: SELECT ad_group.name, metrics.conversions, metrics.cost_micros, campaign.name FROM ad_group WHERE metrics.clicks > 100 Keyword analysis: SELECT keyword.text, metrics.ctr FROM keyword_view ORDER BY metrics.impressions DESC Note: Cost values are in micros (1,000,000 = 1 unit of currency).get_gaql_helpGet a GAQL (Google Ads Query Language) reference guide with syntax, common resources, date filters, and example queries. Call this before writing custom GAQL queries.list_resourcesList valid Google Ads API resources that can be used in GAQL FROM clauses.get_campaign_performanceGet campaign performance metrics for the specified time period. RECOMMENDED WORKFLOW: 1. First run list_accounts() to get available account IDs 2. Then run get_account_currency() to see what currency the account uses 3. Finally run this command to get campaign performance Note: Cost values are in micros (1,000,000 = 1 unit of currency).get_budget_utilizationGet campaign budget amounts vs actual spend to see budget utilization. Shows whether campaigns are limited by budget.get_ad_performanceGet ad-level performance metrics for the specified time period. RECOMMENDED WORKFLOW: 1. First run list_accounts() to get available account IDs 2. Then run get_account_currency() to see what currency the account uses 3. Finally run this command to get ad performance Note: Cost values are in micros (1,000,000 = 1 unit of currency).get_ad_creativesGet ad creative details including RSA headlines, descriptions, and final URLs. Great for creative audits.get_image_assetsRetrieve all image assets in the account including their full-size URLs, dimensions, and file sizes.- +24 more on the listing page
Meta Ads MCP tools 134
list_campaignsList campaigns in the ad account. Supports filtering by status and objective. Returns paginated results.get_campaignGet details of a specific campaign by ID.create_campaignCreate a new ad campaign. Defaults to PAUSED status. Requires name and objective. Budget can be set at campaign or ad set level.update_campaignUpdate an existing campaign. Only provided fields will be modified.delete_campaignDelete a campaign. This action is irreversible.copy_campaignCopy an existing campaign. Creates a duplicate with optional name override. Copies structure including ad sets and ads.get_campaign_adsetsGet all ad sets belonging to a specific campaign.get_campaign_adsGet all ads belonging to a specific campaign.get_campaign_leadsGet leads generated by a specific campaign. Requires leads_retrieval permission.list_adsetsList ad sets in the ad account. Optionally filter by campaign or status.get_adsetGet details of a specific ad set by ID.create_adsetCreate a new ad set. Requires name, campaign_id, budget, optimization_goal, billing_event, and targeting. Defaults to PAUSED status.- +122 more on the listing page
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
MCP Gads
{
"mcpServers": {
"mcp-gads": {
"command": "npx",
"args": [
"-y",
"mcp-gads"
],
"env": {
"GOOGLE_ADS_DEVELOPER_TOKEN": "YOUR_GOOGLE_ADS_DEVELOPER_TOKEN_HERE",
"GOOGLE_ADS_CREDENTIALS_PATH": "YOUR_GOOGLE_ADS_CREDENTIALS_PATH_HERE"
}
}
}
}
Meta Ads MCP
{
"mcpServers": {
"mikusnuz-meta-ads-mcp": {
"command": "npx",
"args": [
"-y",
"@mikusnuz/meta-ads-mcp"
],
"env": {
"META_ADS_ACCESS_TOKEN": "YOUR_META_ADS_ACCESS_TOKEN_HERE",
"META_AD_ACCOUNT_ID": "YOUR_META_AD_ACCOUNT_ID_HERE"
}
}
}
}
Frequently asked questions
MCP Gads is categorized under Marketing and uses a local stdio subprocess. Meta Ads MCP belongs to Marketing and uses a local stdio subprocess. Pick MCP Gads for marketing work and Meta Ads MCP for marketing.
Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.
MCP Gads is bring-your-own-key: usage is billed by the API provider you supply a key for. Auth: oauth 2.0. Meta Ads MCP is bring-your-own-key: usage is billed by the API provider you supply a key for. Auth: api key required. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add mcp-gads and mikusnuz-meta-ads-mcp as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, MCP Gads has a quality signal of 63/100 (Good) with 10 views, 0 installs and 1 GitHub stars. Meta Ads MCP has 68/100 (Great) with 2 views, 0 installs and 91 GitHub stars.