IMPACT Framework - B2B Positioning & Messaging Tools by Shashwat Ghosh
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π‘ Paste the JSON block into your client's configuration file under mcpServers, then restart the application.
A Model Context Protocol (MCP) server providing B2B positioning and messaging tools based on the IMPACT Framework by Shashwat Ghosh.
Messaging & Positioning for Better Storytelling
The IMPACT Framework is a systematic approach to create sharp positioning, differentiated value proposition, and effective messaging designed to address each persona of the buying group.
| Phase | Component | Key Question |
|---|---|---|
| I | IDENTIFY Champions | Who are your ideal customers and internal advocates? |
| M | MAP Reality & Alternatives | What's the competitive landscape and status quo? |
| P | PINPOINT Unique Value | What makes you genuinely different and valuable? |
| A | ANCHOR in Right Market | What context makes your value obvious? |
| C | CRAFT Core Message | How do you communicate this clearly and memorably? |
| T | TRANSLATE to Execution | How do you bring this to life across channels? |
"Great positioning makes your product's value obvious to the customers who need it most. The IMPACT Framework ensures you get there systematically."
Or install globally:
| Tool | Description | Phase |
|---|---|---|
impact_get_framework | Get IMPACT Framework documentation | All |
impact_identify_champions | Analyze ideal customers and internal champions | I |
impact_map_alternatives | Map competitive landscape and alternatives | M |
impact_pinpoint_value | Discover unique differentiation | P |
impact_anchor_market | Select optimal market category | A |
impact_craft_message | Create positioning statements | C |
impact_translate_execution | Plan tactical deployment | T |
impact_full_audit | Complete positioning audit | All |
The IMPACT Framework follows a logical progression:
This MCP server is part of Shashwat Ghosh's GTM methodology suite:
Recommended flow: IMPACT first (positioning) β then EPIC (go-to-market execution)
Add to claude_desktop_config.json:
Add to .mcp.json:
Shashwat Ghosh
Founder, Helix GTM Consulting
LinkedIn | GTM Alpha
MIT
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