Grovs IO MCP vs Yandex Direct MCP
A side-by-side look at the Grovs IO MCP and Yandex Direct MCP MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose Grovs IO MCP for marketing work over a hosted endpoint; choose Yandex Direct MCP for marketing as a local process. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose Grovs IO MCP when
- You need dedicated capabilities in the Marketing domain.
- You prefer a remote HTTP/SSE transport.
- Its auth model fits you: OAuth 2.0.
- You have the keys it needs:
PORT, GROVS_API_URL, PUBLIC_URL. - You want tools like
get_status, get_usage, create_project.
Choose Yandex Direct MCP when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- You have the keys it needs:
YANDEX_DIRECT_TOKEN, YANDEX_DIRECT_SANDBOX, YANDEX_DIRECT_LOGIN. - You want tools like
list_campaigns, get_campaign, create_campaign.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 55/100 · Good | 60/100 · Good |
| Install command | Confirmed | Confirmed |
| Transport | Remote HTTP/SSE | Local subprocess (stdio) |
| Auth | OAuth 2.0 | Not declared |
| Pricing | Free | Not declared |
| Required env vars | PORTGROVS_API_URLPUBLIC_URL | YANDEX_DIRECT_TOKENYANDEX_DIRECT_SANDBOXYANDEX_DIRECT_LOGIN |
| Verified owner | Community listing | Community listing |
| GitHub stars | 2 | 4 |
| Directory activity | 3 views 0 installs 0 upvotes | 1 views 0 installs 0 upvotes |
| Tools | 16 | 20 |
| Full listing | View Grovs IO MCP | View Yandex Direct MCP |
Tools & capabilities
Grovs IO MCP tools 16
get_statusAccount info, instances, projects, and domainsget_usageUsage metrics and subscription status for an instancecreate_projectCreate a new instance with production and test projectscreate_linkCreate a deep link with metadata, tags, and custom dataget_linkGet full details of a link by pathupdate_linkUpdate a link's metadata, tags, or redirectsarchive_linkDeactivate a link (irreversible)search_linksSearch and list links with pagination and filtersget_analytics_overviewProject-level metrics: views, installs, opens, revenueget_link_analyticsPer-link daily metricsget_top_linksTop performing links ranked by viewscreate_campaignCreate a campaign to group related links- +4 more on the listing page
Yandex Direct MCP tools 20
list_campaignsСписок рекламных кампаний Яндекс.Директ с фильтрацией по статусу и типу. Бюджеты — в рублях.get_campaignДетальная информация о кампании по ID: бюджет (руб), статус, даты, статистика.create_campaignСоздать новую рекламную кампанию. Бюджет в рублях. ⚠️ Тратит реальные деньги — используйте sandbox для теста.update_campaignОбновить кампанию: название, бюджет (руб) и/или статус (SUSPEND/RESUME/ARCHIVE/UNARCHIVE).list_ad_groupsГруппы объявлений выбранных кампаний: названия, регионы, статусы.create_ad_groupСоздать группу объявлений в кампании с таргетингом по регионам (см. get_regions).delete_ad_groupsУдалить группы объявлений по их ID. ⚠️ Необратимо.list_adsОбъявления в группах: заголовки, тексты, ссылки, статусы.create_text_adСоздать текстовое объявление: заголовок (≤56), второй заголовок (≤30), текст (≤81), ссылка.update_text_adОбновить текстовое объявление: заголовок, текст, ссылка. Изменённое объявление уходит на модерацию.manage_adsДействие над объявлениями: suspend/resume/archive/unarchive/moderate/delete. ⚠️ delete необратимо.list_keywordsКлючевые фразы в группах объявлений: фразы, ставки (руб), статусы.- +8 more on the listing page
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
Grovs IO MCP
{
"mcpServers": {
"grovs-io-mcp": {
"url": "https://img.shields.io/github/v/release/grovs-io/mcp?style=flat-square&color=4F46E5"
}
}
}
Yandex Direct MCP
{
"mcpServers": {
"yandex-direct-mcp-2": {
"command": "npx",
"args": [
"-y",
"@theyahia/yandex-direct-mcp"
],
"env": {
"YANDEX_DIRECT_TOKEN": "YOUR_YANDEX_DIRECT_TOKEN_HERE",
"YANDEX_DIRECT_SANDBOX": "YOUR_YANDEX_DIRECT_SANDBOX_HERE",
"YANDEX_DIRECT_LOGIN": "YOUR_YANDEX_DIRECT_LOGIN_HERE"
}
}
}
}
Frequently asked questions
Grovs IO MCP is categorized under Marketing and uses a remote HTTP/SSE transport. Yandex Direct MCP belongs to Marketing and uses a local stdio subprocess. Pick Grovs IO MCP for marketing work and Yandex Direct MCP for marketing.
Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.
Grovs IO MCP is listed as free. Auth: oauth 2.0. Yandex Direct MCP has no declared pricing — check the project's own site. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add grovs-io-mcp and yandex-direct-mcp-2 as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, Grovs IO MCP has a quality signal of 55/100 (Good) with 3 views, 0 installs and 2 GitHub stars. Yandex Direct MCP has 60/100 (Good) with 1 views, 0 installs and 4 GitHub stars.