Google Webtools MCP vs Seo Stack MCP
A side-by-side look at the Google Webtools MCP and Seo Stack MCP MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
G
Google Webtools MCPMarketingGoogle Search Console + GA4 for AI agents: properties, reports, indexing, verification, SEO.51GoodAuth: oauth 2.0Verdict: choose Google Webtools MCP for marketing work; choose Seo Stack MCP for marketing as a local process. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
GChoose Google Webtools MCP when
- You need dedicated capabilities in the Marketing domain.
- Its auth model fits you: OAuth 2.0.
- You have the keys it needs:
GOOGLE_APPLICATION_CREDENTIALS. - You want tools like
list_properties, get_property_details, add_property.
Choose Seo Stack MCP when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- You have the keys it needs:
GOOGLE_APPLICATION_CREDENTIALS, SEO_STACK_OAUTH_CLIENT, GA4_PROPERTY_ID, GSC_SITE_URL, BING_WEBMASTER_API_KEY, BING_SITE_URL, CLARITY_API_TOKEN, ADSENSE_ACCOUNT_ID. - You want tools like
gsc_bulk_inspect_urls, gsc_bulk_request_indexing, gsc_cannibalization_check.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | G Google Webtools MCP | |
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 51/100 · Good | 48/100 · Fair |
| Install command | Not confirmed yet | Confirmed |
| Transport | — | Local subprocess (stdio) |
| Auth | OAuth 2.0 | Not declared |
| Pricing | Not declared | Not declared |
| Required env vars | GOOGLE_APPLICATION_CREDENTIALS | GOOGLE_APPLICATION_CREDENTIALSSEO_STACK_OAUTH_CLIENTGA4_PROPERTY_IDGSC_SITE_URLBING_WEBMASTER_API_KEYBING_SITE_URLCLARITY_API_TOKENADSENSE_ACCOUNT_ID |
| Verified owner | Community listing | Community listing |
| GitHub stars | 7 | 1 |
| Directory activity | 1 views 0 installs 0 upvotes | 1 views 0 installs 0 upvotes |
| Tools | 39 | 80 |
| Full listing | View Google Webtools MCP | View Seo Stack MCP |
Tools & capabilities
Google Webtools MCP tools 39
list_propertiesStarting point — see every GSC property you can access and your permission level on each.get_property_detailsCheck the type and permission level of one specific property.add_propertyRegister a new site in Search Console (verification is a separate step).delete_propertyDrop a property from the authenticated account's Search Console site list. Historical data is not destroyed — the property can be added back.list_sitemapsSee which sitemaps are submitted and whether Google reports errors or warnings.get_sitemap_detailsDrill into one sitemap: URL counts by content type, last download time, error and warning counts.submit_sitemapSubmit a new sitemap after publishing or moving one.delete_sitemapWithdraw a sitemap that is stale, duplicated, or returning errors.get_search_analyticsThe raw query — full control over dimensions, filters, search type, row limit, data state, aggregation. Use when the shaped tools below don't fit.get_performance_summary"How are we doing?" — clicks, impressions, CTR, position with period-over-period comparison. Trend advice is withheld when the previous period returned no data at all.compare_periodsCompare two explicit date ranges side by side (before/after a release, seasonal comparison).get_top_queriesTop queries by clicks, each scored against the CTR benchmark for its position.- +27 more on the listing page
Seo Stack MCP tools 80
gsc_bulk_inspect_urlsInspect multiple URLs in batch via the URL Inspection API. Max 50 URLs per call.gsc_bulk_request_indexingRequest indexing for multiple URLs via the Google Indexing API. Max 50 URLs.gsc_cannibalization_checkFind queries where multiple pages compete (keyword cannibalization). Shows queries with 2+ ranking pages.gsc_compare_periodsCompare two periods: shows deltas of clicks, impressions, CTR and position per item.gsc_content_gap_analysisContent gap analysis: queries where the competitor ranks but you don't (or you are far behind).gsc_country_performancePerformance by country: clicks, impressions, CTR and average position. Default: last 28 days.gsc_daily_statsAggregated daily site statistics: clicks, impressions, CTR and average position per day.gsc_declining_queriesQueries losing clicks/positions: compares last N days vs the equivalent previous period.gsc_delete_sitemapRemove a sitemap from Google Search Console. Requires write scope on the credentials.gsc_device_performanceCompare performance across MOBILE vs DESKTOP vs TABLET. Default: last 28 days.gsc_indexing_status_summaryIndexing status summary for multiple URLs: how many indexed, not indexed, and errored.gsc_inspect_urlInspect a URL via the Google Search Console URL Inspection API.- +68 more on the listing page
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
Google Webtools MCP
No confirmed install command for Google Webtools MCP yet — follow the setup steps linked from its listing page rather than a guessed package name.
Seo Stack MCP
{
"mcpServers": {
"seo-stack-mcp": {
"command": "uvx",
"args": [
"--with",
"google-ads",
"seo-stack-mcp"
],
"env": {
"GOOGLE_APPLICATION_CREDENTIALS": "YOUR_GOOGLE_APPLICATION_CREDENTIALS_HERE",
"SEO_STACK_OAUTH_CLIENT": "YOUR_SEO_STACK_OAUTH_CLIENT_HERE",
"GA4_PROPERTY_ID": "YOUR_GA4_PROPERTY_ID_HERE",
"GSC_SITE_URL": "YOUR_GSC_SITE_URL_HERE",
"BING_WEBMASTER_API_KEY": "YOUR_BING_WEBMASTER_API_KEY_HERE",
"BING_SITE_URL": "YOUR_BING_SITE_URL_HERE",
"CLARITY_API_TOKEN": "YOUR_CLARITY_API_TOKEN_HERE",
"ADSENSE_ACCOUNT_ID": "YOUR_ADSENSE_ACCOUNT_ID_HERE"
}
}
}
}
Frequently asked questions
Google Webtools MCP is categorized under Marketing and uses an install path we have not confirmed yet. Seo Stack MCP belongs to Marketing and uses a local stdio subprocess. Pick Google Webtools MCP for marketing work and Seo Stack MCP for marketing.
Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client. Google Webtools MCP has no confirmed install command yet — follow its own setup instructions.
Google Webtools MCP has no declared pricing — check the project's own site. Auth: oauth 2.0. Seo Stack MCP has no declared pricing — check the project's own site. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add google-webtools-mcp and seo-stack-mcp as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, Google Webtools MCP has a quality signal of 51/100 (Good) with 1 views, 0 installs and 7 GitHub stars. Seo Stack MCP has 48/100 (Fair) with 1 views, 0 installs and 1 GitHub stars.