GSC, GA4, Bing Webmaster and Microsoft Clarity in one MCP server, with built-in SEO analyst tools
Quick Install
Automated & IDE SetupCopy the AI prompt to install this server into Claude Code, Cursor, or another agent — or use 1-click editor setup below.
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Manual Client & Custom JSON ConfigExpand JSON ▾
Client Config & Setup
Choose your client or environment
Target File:
💡 Paste the JSON block into your client's configuration file under mcpServers, then restart the application.
Capabilities & Tool Schemas (80)
Inspect callable tools, capabilities, and parameters exposed to AI agents by Seo Stack MCP.
gsc_bulk_inspect_urlsInspect multiple URLs in batch via the URL Inspection API. Max 50 URLs per call.
gsc_bulk_request_indexingRequest indexing for multiple URLs via the Google Indexing API. Max 50 URLs.
gsc_cannibalization_checkFind queries where multiple pages compete (keyword cannibalization). Shows queries with 2+ ranking pages.
gsc_compare_periodsCompare two periods: shows deltas of clicks, impressions, CTR and position per item.
gsc_content_gap_analysisContent gap analysis: queries where the competitor ranks but you don't (or you are far behind).
gsc_country_performancePerformance by country: clicks, impressions, CTR and average position. Default: last 28 days.
Documentation Overview
seo-stack-mcp
The complete open-source SEO data stack for AI agents. Google Search Console, Google Analytics 4, Bing Webmaster Tools, Microsoft Clarity, Google AdSense, Google Keyword Planner and Open PageRank in a single MCP server — with built-in analyst tools (cannibalization check, low-hanging fruit, content gap, weekly report), not just raw API wrappers.
Self-hosted, free, MIT. Works with Claude Desktop, Claude Code, Cursor, and any MCP client.
Why this instead of N separate servers?
- One install, one config — instead of wiring up 7 different MCP servers with 7 auth setups.
- Analyst tools included — ask "which queries are declining this month?" or "find my low-hanging-fruit keywords" and get an answer computed server-side, not a raw data dump your agent has to crunch.
- Sources are optional — configure only what you use; tools appear only for configured sources.
- Self-hosted — your tokens stay on your machine. No third-party hosted gateway reading your Search Console.
Quickstart (60 seconds)
Add to your MCP client config (Claude Desktop claude_desktop_config.json, Cursor mcp.json, or claude mcp add):
Every env var is optional — set only the sources you want. That's it: restart your client and ask "what are my top queries this week?".
To run the latest development version straight from GitHub, use "args": ["--from", "git+https://github.com/Raffaele86/seo-stack-mcp", "seo-stack-mcp"] instead.
Credentials
| Source | What you need | Where to get it |
|---|---|---|
| GSC + GA4 | Service account JSON (recommended) → GOOGLE_APPLICATION_CREDENTIALS | Google Cloud Console → create service account → enable Search Console API + Analytics Data API → add the SA email as a user in GSC / GA4 |
| GSC + GA4 (alt) | OAuth desktop client JSON → SEO_STACK_OAUTH_CLIENT | First run opens a browser for consent; refresh token cached in ~/.config/seo-stack-mcp/ |
| Bing | BING_WEBMASTER_API_KEY | Bing Webmaster Tools → Settings → API access |
| Clarity | CLARITY_API_TOKEN | Microsoft Clarity → project → Settings → Data Export API |
| AdSense | Google credentials above + ADSENSE_ACCOUNT_ID (accounts/pub-XXXX...) | AdSense → Account → Settings → Account information. Enable the AdSense Management API in Google Cloud. If you use OAuth and enable AdSense later, delete the cached token in ~/.config/seo-stack-mcp/ to re-consent with the new scope |
| Keyword Planner | GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CLIENT_ID, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_REFRESH_TOKEN, GOOGLE_ADS_CUSTOMER_ID (+ GOOGLE_ADS_LOGIN_CUSTOMER_ID under an MCC) | Google Ads API Center → developer token (Basic access is enough; API calls are free). Also needs the google-ads extra: uvx --with google-ads seo-stack-mcp or pip install seo-stack-mcp[ads] |
| Open PageRank | OPENPAGERANK_API_KEY | Open PageRank — free API key, 10,000 calls/hour |
Optional defaults: GSC_SITE_URL, BING_SITE_URL (so you don't repeat the site on every question), ADSENSE_CURRENCY (default USD), GOOGLE_ADS_LOCATION_ID / GOOGLE_ADS_LANGUAGE_ID (Keyword Planner geo/language defaults, default US / English).
Tools
Google Search Console (29 tools)
| Tool | Description |
|---|---|
gsc_bulk_inspect_urls | Inspect multiple URLs in batch via the URL Inspection API. Max 50 URLs per call. |
gsc_bulk_request_indexing | Request indexing for multiple URLs via the Google Indexing API. Max 50 URLs. |
gsc_cannibalization_check | Find queries where multiple pages compete (keyword cannibalization). Shows queries with 2+ ranking pages. |
gsc_compare_periods | Compare two periods: shows deltas of clicks, impressions, CTR and position per item. |
gsc_content_gap_analysis | Content gap analysis: queries where the competitor ranks but you don't (or you are far behind). |
gsc_country_performance | Performance by country: clicks, impressions, CTR and average position. Default: last 28 days. |
gsc_daily_stats | Aggregated daily site statistics: clicks, impressions, CTR and average position per day. |
gsc_declining_queries | Queries losing clicks/positions: compares last N days vs the equivalent previous period. |
gsc_delete_sitemap | Remove a sitemap from Google Search Console. Requires write scope on the credentials. |
gsc_device_performance | Compare performance across MOBILE vs DESKTOP vs TABLET. Default: last 28 days. |
gsc_indexing_status_summary | Indexing status summary for multiple URLs: how many indexed, not indexed, and errored. |
gsc_inspect_url | Inspect a URL via the Google Search Console URL Inspection API. |
gsc_keyword_opportunities | Queries with high impressions but low CTR in position 5-20: optimization opportunities. |
gsc_list_sitemaps | List all sitemaps of a site in Google Search Console. |
gsc_list_sites | List all Google Search Console properties available to the configured credentials. |
gsc_low_hanging_fruit | Queries in position 3-10 with high impression volume: small optimizations can push them into the top 3. |
gsc_page_trend | Daily trend for a specific page over the last N days (default 90). |
gsc_pages_for_query | Which pages rank for a specific query? Shows all pages with performance data. |
gsc_queries_for_page | Which queries drive traffic to a specific page? Shows all keywords with performance data. |
gsc_query_trend | Daily trend for a specific query over the last N days (default 90). |
gsc_request_indexing | Request indexing of a URL via the Google Indexing API. |
gsc_rising_queries | Rising queries: compares last N days vs the equivalent previous period. |
gsc_search_analytics | Query Search Analytics: clicks, impressions, CTR and position for the requested dimensions. |
gsc_search_analytics_filtered | Search Analytics with advanced filters. Filters: query_contains, query_regex, page_contains, page_regex, country (e.g. 'ita'), device (MOBILE/DESKTOP/TABLET). |
gsc_search_appearance | Performance by SERP result type (rich snippet, video, FAQ, etc.). Default: last 28 days. |
gsc_submit_sitemap | Submit a sitemap to Google Search Console. Requires write scope on the credentials. |
gsc_top_pages | Top pages by clicks or impressions. order_by: clicks, impressions, ctr, position. Default: last 28 days. |
gsc_top_queries | Top queries by clicks or impressions. order_by: clicks, impressions, ctr, position. Default: last 28 days. |
gsc_weekly_report | Automatic weekly report: last 7 days vs previous 7 days metrics with deltas and top queries/pages. |
Google Analytics 4 (10 tools)
| Tool | Description |
|---|---|
ga4_compare_periods | Compare two periods with percentage delta on key metrics. |
ga4_conversion_paths | User paths: acquisition source → landing page with sessions and users. |
ga4_events | Top GA4 events with count and number of users. |
ga4_landing_pages | Entry pages (landing pages) with sessions, users and bounce rate. |
ga4_overview | Site overview: users, sessions, pageviews, bounce rate, average session duration. |
ga4_page_performance | Detailed performance of a single page with device and source breakdown. |
ga4_realtime | Realtime report: pages currently being viewed and active users. |
ga4_top_pages | Top pages by traffic with full metrics (pageviews, users, duration, bounce rate). |
ga4_traffic_sources | Traffic breakdown by source/medium (e.g. google/organic, direct/none). |
ga4_user_demographics | User demographics breakdown: country, device, browser, language. |
Bing Webmaster Tools (22 tools)
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Adoption & maintenance
Factual signals from GitHub, npm, and our automated checks — not a rating.
Last commit
2mo ago
Most recent push to the default branch.
Tools exposed
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CategoryMarketing
11/16 checks healthy over the last 45d
49Quality signal: Fair · 49/100How this signal is calculated ▾
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Not scored for repo-hosted servers — we can't reach the running server, only its GitHub page. Hosted MCP endpoints are health-checked live.
Verified ownership10/20
Documentation & tools25/30
Adoption & activity2/15
Community engagement0/10
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Scanned 2d ago via OSV.dev · seo-stack-mcp (PyPI)
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