Google Adwords vs Google Ads

In-depth architectural comparison of the Google Adwords and Google Ads MCP servers. Compare execution transports, security boundaries, tool capabilities, quality scores, and ready-to-paste client installation snippets for Claude, Cursor, Windsurf, and VS Code.

Which MCP Server Should You Choose?

Choose Google Adwords when:

• You need dedicated capabilities in the Developer Tools domain.
• You prefer local stdio subprocess transport architecture.
• Your security boundary fits: No auth required (Free / Open Source).

Explore Google Adwords Details

Choose Google Ads when:

• You need dedicated capabilities in the Developer Tools domain.
• You prefer remote streaming HTTP/SSE transport architecture.
• Your security boundary fits: No auth required (Free / Open Source).

Explore Google Ads Details

Feature & Specification Comparison

Specification	Google Adwords Developer Tools	Google Ads Developer Tools
Summary	MCP server for Google Ads campaign and budget management	Full Google Ads management: read (campaigns, performance, ROAS, keywords, search terms) and write (p
Category & Scope	Developer Tools	Developer Tools
Quality signal

Tools & Capabilities Breakdown

Ready-to-Paste Client Configurations

Paste either (or both) of these JSON server blocks into your client config file (e.g. claude_desktop_config.json or ~/.cursor/mcp.json).

{
  "mcpServers": {
    "google-adwords": {
      "command": "npx",
      "args": [
        "-y",
        "google-adwords"
      ]
    }
  }
}

{
  "mcpServers": {
    "google-ads-7": {
      "url": "https://claude.ai/new?modal=add-custom-connector#settings/customize-connectors"
    }
  }
}

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