Google Ads Manager MCP vs Google Ad Manager MCP
A side-by-side look at the Google Ads Manager MCP and Google Ad Manager MCP MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose Google Ads Manager MCP for marketing work; choose Google Ad Manager MCP for marketing as a local process. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose Google Ads Manager MCP when
- You need dedicated capabilities in the Marketing domain.
- You have the keys it needs:
GOOGLE_ADS_CLIENT_ID, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_REFRESH_TOKEN, GOOGLE_ADS_CUSTOMER_ID, GOOGLE_ADS_LOGIN_CUSTOMER_ID. - You want tools like
list_accessible_customers, search_gaql, get_campaigns.
Choose Google Ad Manager MCP when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- Its auth model fits you: other.
- You have the keys it needs:
GAM_CREDENTIALS_PATH, GAM_NETWORK_CODES, GAM_MCP_TRANSPORT, GAM_MCP_HOST, GAM_MCP_PORT, GAM_MCP_AUTH_TOKEN. - You want tools like
list_delivering_orders, get_order, create_order.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 43/100 · Fair | 53/100 · Good |
| Install command | Not confirmed yet | Confirmed |
| Transport | — | Local subprocess (stdio) |
| Auth | Not declared | other |
| Pricing | Not declared | Free |
| Required env vars | GOOGLE_ADS_CLIENT_IDGOOGLE_ADS_CLIENT_SECRETGOOGLE_ADS_DEVELOPER_TOKENGOOGLE_ADS_REFRESH_TOKENGOOGLE_ADS_CUSTOMER_IDGOOGLE_ADS_LOGIN_CUSTOMER_ID | GAM_CREDENTIALS_PATHGAM_NETWORK_CODESGAM_MCP_TRANSPORTGAM_MCP_HOSTGAM_MCP_PORTGAM_MCP_AUTH_TOKEN |
| Verified owner | Community listing | Community listing |
| GitHub stars | 0 | 20 |
| Directory activity | 1 views 0 installs 0 upvotes | 3 views 0 installs 0 upvotes |
| Tools | 16 | 35 |
| Full listing | View Google Ads Manager MCP | View Google Ad Manager MCP |
Tools & capabilities
Google Ads Manager MCP tools 16
list_accessible_customerswhich accounts this refresh token can reachsearch_gaqlrun any raw GAQL `SELECT` queryget_campaignscampaigns with status, budget, and core metricsget_ad_groupsad groups (optionally filtered to a campaign) with metricsget_keywordskeyword criteria with match type, status, and metricsget_search_termsactual search terms that triggered your ads, for finding negative keyword candidatescreate_campaignnew campaign + budget, created `PAUSED` unless you say otherwiseupdate_campaign_statusenable / pause / remove a campaignupdate_campaign_budgetchange an existing campaign's daily budgetadd_keywordsadd keyword criteria to an ad groupcreate_ad_groupnew ad group inside an existing campaignupdate_ad_group_statusenable / pause / remove an ad group- +4 more on the listing page
Google Ad Manager MCP tools 35
list_delivering_ordersList all orders with delivering line itemsget_orderGet order details by ID or namecreate_orderCreate a new orderfind_or_create_orderFind existing or create new orderget_line_itemGet line item detailscreate_line_itemCreate a new line itemduplicate_line_itemDuplicate an existing line itemupdate_line_itemUpdate line item properties (name, type, delivery rate, priority, cost, goal, end date)list_line_items_by_orderList all line items for an orderpause_line_itemPause a delivering line itemresume_line_itemResume a paused line itemarchive_line_itemArchive a line item- +23 more on the listing page
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
Google Ads Manager MCP
No confirmed install command for Google Ads Manager MCP yet — follow the setup steps linked from its listing page rather than a guessed package name.
Google Ad Manager MCP
{
"mcpServers": {
"matiouscorp-google-ad-manager-mcp": {
"command": "uvx",
"args": [
"google-ad-manager-mcp"
],
"env": {
"GAM_CREDENTIALS_PATH": "YOUR_GAM_CREDENTIALS_PATH_HERE",
"GAM_NETWORK_CODES": "YOUR_GAM_NETWORK_CODES_HERE",
"GAM_MCP_TRANSPORT": "YOUR_GAM_MCP_TRANSPORT_HERE",
"GAM_MCP_HOST": "YOUR_GAM_MCP_HOST_HERE",
"GAM_MCP_PORT": "YOUR_GAM_MCP_PORT_HERE",
"GAM_MCP_AUTH_TOKEN": "YOUR_GAM_MCP_AUTH_TOKEN_HERE"
}
}
}
}
Frequently asked questions
Google Ads Manager MCP is categorized under Marketing and uses an install path we have not confirmed yet. Google Ad Manager MCP belongs to Marketing and uses a local stdio subprocess. Pick Google Ads Manager MCP for marketing work and Google Ad Manager MCP for marketing.
Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client. Google Ads Manager MCP has no confirmed install command yet — follow its own setup instructions.
Google Ads Manager MCP has no declared pricing — check the project's own site. Google Ad Manager MCP is listed as free. Auth: other. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add google-ads-manager-mcp and matiouscorp-google-ad-manager-mcp as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, Google Ads Manager MCP has a quality signal of 43/100 (Fair) with 1 views, 0 installs and 0 GitHub stars. Google Ad Manager MCP has 53/100 (Good) with 3 views, 0 installs and 20 GitHub stars.