Google Ads Manager MCP vs Google Ads MCP Server
A side-by-side look at the Google Ads Manager MCP and Google Ads MCP Server MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose Google Ads Manager MCP for marketing work; choose Google Ads MCP Server for marketing over a hosted endpoint. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose Google Ads Manager MCP when
- You need dedicated capabilities in the Marketing domain.
- You have the keys it needs:
GOOGLE_ADS_CLIENT_ID, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_REFRESH_TOKEN, GOOGLE_ADS_CUSTOMER_ID, GOOGLE_ADS_LOGIN_CUSTOMER_ID. - You want tools like
list_accessible_customers, search_gaql, get_campaigns.
Choose Google Ads MCP Server when
- You need dedicated capabilities in the Marketing domain.
- You prefer a remote HTTP/SSE transport.
- Its auth model fits you: OAuth 2.0.
- You have the keys it needs:
GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_OAUTH_CONFIG_PATH.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 43/100 · Fair | 53/100 · Good |
| Install command | Not confirmed yet | Confirmed |
| Transport | — | Remote HTTP/SSE |
| Auth | Not declared | OAuth 2.0 |
| Pricing | Not declared | Free |
| Required env vars | GOOGLE_ADS_CLIENT_IDGOOGLE_ADS_CLIENT_SECRETGOOGLE_ADS_DEVELOPER_TOKENGOOGLE_ADS_REFRESH_TOKENGOOGLE_ADS_CUSTOMER_IDGOOGLE_ADS_LOGIN_CUSTOMER_ID | GOOGLE_ADS_DEVELOPER_TOKENGOOGLE_ADS_OAUTH_CONFIG_PATH |
| Verified owner | Community listing | Community listing |
| GitHub stars | 0 | 145 |
| Directory activity | 1 views 0 installs 0 upvotes | 2 views 0 installs 0 upvotes |
| Tools | 16 | Not listed |
| Full listing | View Google Ads Manager MCP | View Google Ads MCP Server |
Tools & capabilities
Google Ads Manager MCP tools 16
list_accessible_customerswhich accounts this refresh token can reachsearch_gaqlrun any raw GAQL `SELECT` queryget_campaignscampaigns with status, budget, and core metricsget_ad_groupsad groups (optionally filtered to a campaign) with metricsget_keywordskeyword criteria with match type, status, and metricsget_search_termsactual search terms that triggered your ads, for finding negative keyword candidatescreate_campaignnew campaign + budget, created `PAUSED` unless you say otherwiseupdate_campaign_statusenable / pause / remove a campaignupdate_campaign_budgetchange an existing campaign's daily budgetadd_keywordsadd keyword criteria to an ad groupcreate_ad_groupnew ad group inside an existing campaignupdate_ad_group_statusenable / pause / remove an ad group- +4 more on the listing page
Google Ads MCP Server tools
No tool names declared yet. Check the project README from the listing page.
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
Google Ads Manager MCP
No confirmed install command for Google Ads Manager MCP yet — follow the setup steps linked from its listing page rather than a guessed package name.
Google Ads MCP Server
{
"mcpServers": {
"gomarble-ai-google-ads-mcp-server": {
"url": "http://127.0.0.1:8000/mcp"
}
}
}
Frequently asked questions
Google Ads Manager MCP is categorized under Marketing and uses an install path we have not confirmed yet. Google Ads MCP Server belongs to Marketing and uses a remote HTTP/SSE transport. Pick Google Ads Manager MCP for marketing work and Google Ads MCP Server for marketing.
Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client. Google Ads Manager MCP has no confirmed install command yet — follow its own setup instructions.
Google Ads Manager MCP has no declared pricing — check the project's own site. Google Ads MCP Server is listed as free. Auth: oauth 2.0. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add google-ads-manager-mcp and gomarble-ai-google-ads-mcp-server as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, Google Ads Manager MCP has a quality signal of 43/100 (Fair) with 1 views, 0 installs and 0 GitHub stars. Google Ads MCP Server has 53/100 (Good) with 2 views, 0 installs and 145 GitHub stars.