Google Ads vs Opus Growth
A side-by-side look at the Google Ads and Opus Growth MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose Google Ads for marketing work as a local process; choose Opus Growth for marketing over a hosted endpoint. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose Google Ads when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- You have the keys it needs:
GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CLIENT_ID, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_REFRESH_TOKEN, GOOGLE_ADS_CUSTOMER_ID, GOOGLE_ADS_LOGIN_CUSTOMER_ID. - You want tools like
gads_run_gaql, gads_list_accounts, gads_account_info.
Choose Opus Growth when
- You need dedicated capabilities in the Marketing domain.
- You prefer a remote HTTP/SSE transport.
- Its auth model fits you: OAuth 2.0.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 52/100 · Good | 75/100 · Great |
| Install command | Confirmed | Confirmed |
| Transport | Local subprocess (stdio) | Remote HTTP/SSE |
| Auth | Not declared | OAuth 2.0 |
| Pricing | Not declared | Freemium |
| Required env vars | GOOGLE_ADS_DEVELOPER_TOKENGOOGLE_ADS_CLIENT_IDGOOGLE_ADS_CLIENT_SECRETGOOGLE_ADS_REFRESH_TOKENGOOGLE_ADS_CUSTOMER_IDGOOGLE_ADS_LOGIN_CUSTOMER_ID | None listed |
| Verified owner | Community listing | Verified |
| GitHub stars | 1 | 0 |
| Directory activity | 1 views 0 installs 0 upvotes | 6 views 0 installs 1 upvotes |
| Tools | 22 | Not listed |
| Full listing | View Google Ads | View Opus Growth |
Tools & capabilities
Google Ads tools 22
gads_run_gaqlRun any raw GAQL query — escape hatch for custom reportsgads_list_accountsList all accessible Google Ads accountsgads_account_infoName, currency, timezone, manager flag, statusgads_list_campaignsCampaigns with status, channel type, bidding strategygads_campaign_performanceImpressions, clicks, CTR, CPC, cost, conversions, CPA, ROASgads_ad_group_performanceAd group metrics with campaign contextgads_keyword_performanceKeywords with match type, quality score, cost, conversionsgads_search_terms_reportActual user queries that triggered ads — find negatives and opportunitiesgads_conversions_by_campaignConversions × conversion action per campaigngads_list_conversion_actionsAll conversion actions with category, type, counting methodgads_list_rsasRSAs with all headlines, descriptions, Ad Strength, approval statusgads_rsa_asset_performancePer-asset performance labels: BEST / GOOD / LOW / PENDING / LEARNING- +10 more on the listing page
Opus Growth tools
No tool names declared yet. Check the project README from the listing page.
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
Google Ads
{
"mcpServers": {
"google-ads-4": {
"command": "npx",
"args": [
"-y",
"google-ads-mcp"
],
"env": {
"GOOGLE_ADS_DEVELOPER_TOKEN": "YOUR_GOOGLE_ADS_DEVELOPER_TOKEN_HERE",
"GOOGLE_ADS_CLIENT_ID": "YOUR_GOOGLE_ADS_CLIENT_ID_HERE",
"GOOGLE_ADS_CLIENT_SECRET": "YOUR_GOOGLE_ADS_CLIENT_SECRET_HERE",
"GOOGLE_ADS_REFRESH_TOKEN": "YOUR_GOOGLE_ADS_REFRESH_TOKEN_HERE",
"GOOGLE_ADS_CUSTOMER_ID": "YOUR_GOOGLE_ADS_CUSTOMER_ID_HERE",
"GOOGLE_ADS_LOGIN_CUSTOMER_ID": "YOUR_GOOGLE_ADS_LOGIN_CUSTOMER_ID_HERE"
}
}
}
}
Opus Growth
{
"mcpServers": {
"opus-growth": {
"url": "https://mcp.opus-growth.com/mcp"
}
}
}
Frequently asked questions
Google Ads is categorized under Marketing and uses a local stdio subprocess. Opus Growth belongs to Marketing and uses a remote HTTP/SSE transport. Pick Google Ads for marketing work and Opus Growth for marketing.
Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.
Google Ads has no declared pricing — check the project's own site. Opus Growth is listed as freemium — a free tier with paid plans. Auth: oauth 2.0. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add google-ads-4 and opus-growth as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, Google Ads has a quality signal of 52/100 (Good) with 1 views, 0 installs and 1 GitHub stars. Opus Growth has 75/100 (Great) with 6 views, 0 installs and 0 GitHub stars.