Betterlytics

What Betterlytics does

Betterlytics MCP server gives AI agents access to data from the Betterlytics analytics and monitoring platform. Queries can cover core web analytics such as page views, visitors, bounce rate, traffic sources, geographic information, device data, real-time activity, and custom events. The MCP integration also supports more focused analysis of funnels, user journeys, errors, and uptime.

The underlying Betterlytics product combines several website observability functions in one system. Alongside analytics, it includes session replay, client-side error tracking with grouped errors and stack traces, Core Web Vitals, SSL certificate monitoring, uptime monitoring, and public status pages. The MCP server is intended for querying these data areas through an AI client rather than replacing the Betterlytics dashboard.

How it works

Betterlytics includes a built-in MCP server. An MCP-compatible AI application connects to Betterlytics and submits questions or requests about the available analytics and monitoring data. The repository specifically identifies Claude and Codex as supported AI-agent use cases and describes the service as usable by MCP clients generally.

This makes the server useful for conversational investigation: an agent can inspect traffic patterns, examine conversion funnels, follow journeys, review captured events, investigate client-side errors, or check uptime-related data. The exact analytics available to an agent depend on the data collected by the connected Betterlytics instance.

Betterlytics is designed as a broader monitoring platform rather than a single-purpose traffic counter. Its data model can bring analytics, replay, errors, performance measurements, and uptime information together for analysis. The platform supports cookieless tracking, data anonymization, and EU hosting, with self-hosting available for teams that want to operate the service on their own infrastructure.

Setup and configuration

Betterlytics is available as a managed cloud service or as a self-hosted deployment. Cloud accounts are hosted on EU-based infrastructure, include a free tier, and receive managed updates. Self-hosted installations run on infrastructure controlled by the user and are installed manually with Docker; updates and operating costs are then managed by that user.

The MCP capability is built into Betterlytics. Teams can therefore choose the cloud or self-hosted deployment model before connecting an MCP-compatible client. The available product also includes role-based access control, two-factor authentication, and OAuth sign-in through Google or GitHub, which can be relevant when deciding how an organization should manage access.

Betterlytics is open source under the AGPL-3.0 license. Its broader collection and hosting model are aimed at privacy-conscious deployments: tracking is cookieless, the service supports GDPR, CCPA, and PECR readiness, and self-hosting keeps the data on the operator's own servers.