Applyra

What Applyra does

The Applyra MCP server gives an AI assistant access to App Store and Google Play ASO workflows. It can list tracked applications, add apps by store bundle ID, and report store metadata, ratings, keyword counts, and ASO Health scores.

Keyword tools cover tracked terms, current ranks, favorites, difficulty, traffic, and historical movement. An agent can add up to 20 keywords in one call, remove tracked terms with a soft delete, or inspect a keyword for KEI, related terms, the top 20 apps, and other scoring details. Autocomplete queries, niche analyses, and their saved results are also available.

Listing research includes full ASO Health audits, metadata limit and forbidden-copy checks, and scoring for drafts that do not yet exist in a store. Competitor relationships provide side-by-side visibility scores, while chart tools report app rankings by store, country, category, or collection.

How it works

The Applyra MCP server is available as a hosted Streamable HTTP endpoint at https://www.applyra.io/api/mcp. Remote clients authenticate with OAuth through an Applyra sign-in flow. The hosted connection requires an Applyra account on the Unlimited plan and does not require a local installation or API key.

For local use, the npm package runs with Node.js 20 or later and communicates with Applyra using an API key. The same account-backed tools are then exposed to a compatible MCP client over the local process. Connected assistants can be reviewed or disconnected from the Applyra dashboard.

Setup and configuration

For a local installation, create an Applyra API key and set APPLYRA_API_KEY in the MCP client's server configuration. The documented setup uses npx -y @applyra/mcp-server as the command. Configuration examples are provided for Claude Desktop, Cursor, VS Code with GitHub Copilot, Claude Code, Codex, and Windsurf.

Remote setup uses the hosted URL and OAuth instead. The README documents remote connections for ChatGPT, Claude, Gemini CLI, VS Code, Cursor, Perplexity, Smithery, and other clients that support remote MCP servers with OAuth. Gemini CLI can install the repository as an extension.

Tools and capabilities

The tool set supports:

• Application tracking and account usage checks.
• Keyword tracking, favorites, rank history, inspections, autocomplete, and niche analysis.
• Store charts and supported chart categories or collections.
• Listing audits, draft validation, metadata simulations, and saved simulation retrieval.
• Competitor add, list, and remove operations.
• Visibility and score history for tracked applications.

The Applyra MCP server can both read account data and perform supported changes, including adding applications, tracking or untracking keywords, changing favorites, managing competitors, and saving analysis inputs.

Limitations and notes

An Applyra account is required. The local server requires the Unlimited plan, Node.js 20 or later, and an API key; the hosted connection also requires the Unlimited plan but uses OAuth instead. The README does not state that the server supports plans other than Unlimited for MCP access.

Metadata checking is described as an instant validation that does not query a store. Metadata simulation scores a proposed listing against an app's current score, but it does not publish the draft. Keyword tracking is limited to 20 new keywords per track_keywords call.