Revenue intelligence for SaaS founders: ICP scoring, persona profiling, competitive positioning.
Quick Install
Automated & IDE SetupCopy the AI prompt to install this server into Claude Code, Cursor, or another agent — or use 1-click editor setup below.
Manual Client & Custom JSON ConfigExpand JSON ▾
Client Config & Setup
Choose your client or environment
Target File:
💡 Paste the JSON block into your client's configuration file under mcpServers, then restart the application.
Documentation Overview
Andru MCP Server — Operational Empathy for B2B
19 stakeholder understanding tools for technical founders navigating high-stakes B2B interactions. ICP scoring, buyer persona simulation, competitive battlecards, MBTI-adapted messaging, deal classification, sales hiring blueprints, VC thesis matching, founder wellness, and pre-meeting briefs — built on 20 years of B2B sales pattern data.
Works immediately — no pipeline data required. Describe your product and Andru delivers stakeholder understanding in seconds. Run a full pipeline for empathy tuned to your specific market.
Installation
Or run directly:
Configuration
Environment Variables
| Variable | Required | Default | Description |
|---|---|---|---|
ANDRU_API_KEY | Yes | — | Your Andru Platform API key |
ANDRU_API_URL | No | https://hs-andru-test.onrender.com | API base URL |
Get your API key at platform.andru-ai.com/settings/api-keys.
Claude Desktop
Add to your claude_desktop_config.json:
Claude Code
Available Tools
Qualification & Scoring
| Tool | What It Does | Latency |
|---|---|---|
get_icp_fit_score | Tells you in seconds whether a company is worth your time — scores across 5 dimensions against who actually buys from you | <100ms |
batch_fit_score | Score up to 50 companies at once — tier and score so you can rank a list in under a second | <500ms |
classify_opportunity | Full read on a deal — fit score, persona match, risk flags, disqualification check, and a verdict: pursue, pause, or walk away | <200ms |
get_disqualification_signals | Find out if you're wasting time on a deal that won't close — three layers of signal and a clear recommendation | <200ms |
Stakeholder Understanding
| Tool | What It Does | Latency |
|---|---|---|
get_persona_profile | Look up who you're actually talking to — what they care about at 7 AM, why they'll say no, and exactly how to open | <50ms |
get_messaging_framework | Get the exact words to use — MBTI-adapted so the analytical CTO and the results-driven VP Sales get different versions | <50ms |
get_competitive_positioning | Battlecard for a specific competitor — where you win, where they'll attack, which questions to plant | <100ms |
get_evaluation_criteria | Scores how well you match what a buyer needs — across pain coverage, outcome clarity, capability fit, and 3 more dimensions | <100ms |
Account & Pipeline
| Tool | What It Does | Latency |
|---|---|---|
get_account_plan | Builds the account plan you'd normally spend a weekend on — stakeholder map, MEDDICC gaps, and the unified story | <100ms |
get_icp_profile | Returns everything Andru knows about your ideal customer — all 5 intelligence layers and the patterns that predict churn | <100ms |
get_capability_profile | Machine-readable snapshot of what your product does and who it's for — designed for buyer-side evaluation | <50ms |
Prospecting & Meetings
| Tool | What It Does | Latency |
|---|---|---|
discover_prospects | Finds real companies showing the same buying signals your best customers showed — searches the web live | 15-30s |
get_pre_brief | Pre-call prep so you don't walk in cold — talk track, discovery questions, anticipated objections, and the one thing to get done | 10-20s |
CRM Syndication
| Tool | What It Does | Latency |
|---|---|---|
get_syndication_status | Shows whether your CRM has your current intelligence or is running on stale data | <200ms |
trigger_syndication | Pushes latest intelligence into your CRM — detects which platforms are out of date and updates only what's stale | 5-15s |
Founder Tools
| Tool | What It Does | Latency |
|---|---|---|
get_sales_blueprint | First sales hire blueprint — JD, comp model, interview questions, and 90-day ramp plan for the stage you're at | 10-20s |
get_thesis_match | Match your company against VC investment theses — top 5 fits with reasoning for why each thesis applies | 10-20s |
get_founder_wellness | Burnout risk assessment with recovery recommendations — because 54% of founders are severely stressed and 81% hide it | <200ms |
simulate_buyer_persona | Practice your pitch against a simulated CFO, CTO, or VP Sales — get the objections before the real meeting | 5-15s |
CLI
All 19 tools are also available from the command line via the companion andru-intel package:
Cold-Start Support
7 tools work without any pipeline data — just describe your product:
get_icp_fit_score,get_persona_profile,get_messaging_framework,get_competitive_positioning,get_evaluation_criteria,classify_opportunity,get_disqualification_signals
Pass productDescription, vertical, and targetRole parameters, or let Claude infer them from your conversation. The tools use pre-built stakeholder understanding (5 named buyer personas, 3 vertical segment profiles) to deliver results immediately.
Run a full ICP pipeline at platform.andru-ai.com for understanding tuned to your specific product and market.
Available Resources
| URI | Description |
|---|---|
andru://icp/profile | The complete profile of the companies you should actually be selling to — 5 intelligence layers, 7 critical questions, and churn prediction patterns |
andru://pipeline/runs | All your pipeline runs and what each one produced — ICP layers, lead gen strategy, account plans, and deck output |
andru://accounts | Your tracked accounts — tier, pipeline value, stakeholder count, and account plan status |
How It Works
This MCP server is a thin proxy that authenticates with your Andru API key and forwards tool/resource requests to the Andru backend. All intelligence generation, ICP scoring, and data access happens server-side — the MCP server itself is stateless.
A2A Protocol
Andru also supports the Agent-to-Agent (A2A) protocol for direct agent-to-agent communication. The AgentCard is available at:
Also Available As
Chrome Extension — Sales intelligence on LinkedIn profiles, Gmail compose, and any company page. Install from Chrome Web Store.
Intelligence Briefs
Free signal reads for the questions technical founders ask at 11 PM:
- I've Done 30 Customer Interviews and Still Can't Define My ICP
- I Know My ICP But My Outreach Still Isn't Working
- My Pipeline Is Full of Companies That Like Us But Nobody's Buying Urgently
- As a Technical Founder, What Am I Getting Wrong About Sales?
- Why Does My Messaging Fall Flat Even When I'm Talking to the Right Companies?
License
MIT
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