Amazon DSP MCP Server

What Amazon DSP MCP Server does

Amazon DSP MCP Server MCP server provides an MCP interface to the Amazon Ads Unified API for DSP. The repository lists 28 registered tools for this connector. Its supported scope includes CRUD operations, asynchronous reports, targeting, and audience management.

The connector is intended for self-hosting. The surrounding repository describes its servers as connector layers that let operators control credentials, infrastructure, and platform access directly. That makes this server relevant for developers building agent workflows around Amazon DSP without routing execution through a separate managed service.

How it works

An MCP-compatible client calls the server's tools, and the connector translates those calls to the Amazon Ads Unified API for DSP. The available tool categories map to common DSP administration tasks: creating, reading, updating, and deleting supported entities; starting or retrieving asynchronous reports; working with targeting settings; and managing audiences.

The server implements MCP protocol revisions 2025-03-26, 2025-06-18, and 2025-11-25. Its Streamable HTTP transport accepts those revisions and rejects other protocol versions. The repository also states that every server includes MCP prompts, resources, and a platform-specific tool-search function where applicable; the fleet table identifies 28 tools for the Amazon DSP connector, including discovery tooling where present.

Setup and configuration

The repository is self-hostable and uses bearer-token authentication for the Amazon DSP connector.

For production deployment, account for the repository's transport and host protections. A server bound to loopback accepts only loopback Host and Origin headers outside production mode. A server bound elsewhere checks Host when MCP_ALLOWED_HOSTS is configured.

Tools and capabilities

Amazon DSP MCP Server MCP server is suited to workflows that need to:

• Manage DSP entities through create, read, update, and delete operations.
• Run asynchronous reporting jobs and retrieve their results.
• Configure or inspect targeting data.
• Create and manage audiences.
• Let an agent discover relevant tools instead of loading the complete catalog at once, where the connector's discovery tool is available.

The repository also describes shared MCP prompts for multi-step workflow guidance and MCP resources for structured schemas, field catalogs, examples, and enumerations.

Limitations and notes

This connector provides a platform integration, not the governance layer described for Cesteral Intelligence. The repository distinguishes its self-hosted connectors from managed features such as credential brokering, approval workflows, aggregated cross-server audit, and cross-platform orchestration; those features should not be assumed to be included here.

The server does not support the newer MCP protocol revision 2026-07-28. The repository also records unsupported conformance areas across the fleet, including completions, resource subscriptions, sampling, progress notifications, media or embedded-resource content, and SSE stream resumption. Confirm whether those omissions affect the client workflow you plan to run.

Validate those details against the package documentation and Amazon Ads API requirements before using write operations in production.