Yandex Direct vs Yandex Webmaster MCP

In-depth architectural comparison of the Yandex Direct and Yandex Webmaster MCP MCP servers. Compare execution transports, security boundaries, tool capabilities, quality scores, and ready-to-paste client installation snippets for Claude, Cursor, Windsurf, and VS Code.

Which MCP Server Should You Choose?

Choose Yandex Direct when:

• You need dedicated capabilities in the Developer Tools domain.
• You prefer local stdio subprocess transport architecture.
• Your security boundary fits: No auth required (Free / Open Source).

Explore Yandex Direct Details

Choose Yandex Webmaster MCP when:

• You need dedicated capabilities in the Developer Tools domain.
• You prefer local stdio subprocess transport architecture.
• Your security boundary fits: No auth required (Free / Open Source).

Explore Yandex Webmaster MCP Details

Feature & Specification Comparison

Specification	Yandex Direct Developer Tools	Yandex Webmaster MCP Developer Tools
Summary	MCP server for Yandex Direct API v5 — campaigns, ads, keywords, bids, audiences	MCP server for Yandex Webmaster API: indexing, search queries, sitemaps, diagnostics, links.
Category & Scope	Developer Tools	Developer Tools

Tools & Capabilities Breakdown

Ready-to-Paste Client Configurations

Paste either (or both) of these JSON server blocks into your client config file (e.g. claude_desktop_config.json or ~/.cursor/mcp.json).

{
  "mcpServers": {
    "yandex-direct-2": {
      "command": "uvx",
      "args": [
        "mcp-server-yandex-direct"
      ]
    }
  }
}

{
  "mcpServers": {
    "yandex-webmaster-mcp-2": {
      "command": "npx",
      "args": [
        "-y",
        "mcp-yandex-webmaster@latest"
      ]
    }
  }
}

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