What is the key difference between Umami MCP and Amazon Ads MCP?

Umami MCP belongs to the Developer Tools category with local stdio execution, while Amazon Ads MCP belongs to the Developer Tools category with cloud HTTP/SSE execution.

How do I install Umami MCP or Amazon Ads MCP in Claude Desktop or Cursor?

Copy the mcpServers JSON configuration snippet provided on this page into your claude_desktop_config.json or ~/.cursor/mcp.json file and restart your AI client.

Are Umami MCP and Amazon Ads MCP free or paid?

Umami MCP operates under a Free / Open Source model (No auth required). Amazon Ads MCP operates under a Free / Open Source model (No auth required).

Which MCP server has more tools and community activity?

Umami MCP lists 28 tools with 0 views and 1 GitHub stars. Amazon Ads MCP lists 6 tools with 2 views and 72 GitHub stars.

Can I use both Umami MCP and Amazon Ads MCP together in the same MCP host?

Yes! MCP hosts like Claude Desktop, Cursor, Windsurf, Cline, and VS Code support configuring multiple servers under the mcpServers object simultaneously.

Side-by-Side Model Context Protocol Comparison

Umami MCP vs Amazon Ads MCP

In-depth architectural comparison of the Umami MCP and Amazon Ads MCP MCP servers. Compare execution transports, security boundaries, tool capabilities, quality scores, and ready-to-paste client installation snippets for Claude, Cursor, Windsurf, and VS Code.

At a Glance & Executive Verdict

Umami MCP

Developer Tools · Local stdio

Quality: 55/100 (Good) | Auth: No auth required

Amazon Ads MCP

Developer Tools · Remote HTTP/SSE

Quality: 40/100 (Fair) | Auth: No auth required

Verdict Summary: Choose Umami MCP if you need specialized Developer Tools tools running via a local process. Choose Amazon Ads MCP if your workspace requires Developer Tools integration with remote web transport. Both servers can be configured concurrently in your client's mcpServers manifest.

Which MCP Server Should You Choose?

Choose Umami MCP when:

You need dedicated capabilities in the Developer Tools domain.
You prefer local stdio subprocess transport architecture.
Your security boundary fits: No auth required (Free / Open Source).
You have access to required keys: UMAMI_URL, UMAMI_USERNAME, UMAMI_PASSWORD, UMAMI_MCP_MODE, UMAMI_MCP_ALLOW_DESTRUCTIVE, UMAMI_MCP_ENV_FILE, UMAMI_MCP_OAUTH.
Primary tools included: umami_list_websites, umami_get_website, umami_create_website.

Explore Umami MCP Details

Choose Amazon Ads MCP when:

You need dedicated capabilities in the Developer Tools domain.
You prefer remote streaming HTTP/SSE transport architecture.
Your security boundary fits: No auth required (Free / Open Source).
Primary tools included: Amazon Advertising API access over MCP, Campaign and profile operations, Reporting, DSP, and AMC workflows.

Feature & Specification Comparison

Specification	Umami MCP Developer Tools	Amazon Ads MCP Developer Tools
Summary	Query Umami Analytics v3 — stats, funnels, retention, attribution, UTM. Read-only by default.	Amazon Ads API MCP server for Amazon Advertising API
Category & Scope	Developer Tools	Developer Tools
Quality signal

Tools & Capabilities Breakdown

Umami MCP Tools (28)

umami_list_websites

List the websites tracked by this Umami instance, with their UUIDs

umami_get_website

Fetch a single website by UUID, including its domain, owner and creation date.

umami_create_website

Register a new website for tracking and return its UUID, which is the value to put in the data-website-id attribute of the Umami tracking script.

umami_update_website

Change a website's name, domain or share slug

umami_reset_website

PERMANENTLY DELETE all collected analytics data for a website, keeping the website itself

umami_delete_website

Ready-to-Paste Client Configurations

Paste either (or both) of these JSON server blocks into your client config file (e.g. claude_desktop_config.json or ~/.cursor/mcp.json).

Umami MCP Configuration

mcpServers (Claude Desktop / Cursor)

{
  "mcpServers": {
    "umami-mcp": {
      "command": "npx",
      "args": [
        "-y",
        "@asif2bd/umami-mcp"
      ],
      "env": {
        "UMAMI_URL": "YOUR_UMAMI_URL_HERE",
        "UMAMI_USERNAME": "YOUR_UMAMI_USERNAME_HERE",
        "UMAMI_PASSWORD": "YOUR_UMAMI_PASSWORD_HERE",
        "UMAMI_MCP_MODE": "YOUR_UMAMI_MCP_MODE_HERE",
        "UMAMI_MCP_ALLOW_DESTRUCTIVE": "YOUR_UMAMI_MCP_ALLOW_DESTRUCTIVE_HERE",
        "UMAMI_MCP_ENV_FILE": "YOUR_UMAMI_MCP_ENV_FILE_HERE",
        "UMAMI_MCP_OAUTH": "YOUR_UMAMI_MCP_OAUTH_HERE"
      }
    }
  }
}

Amazon Ads MCP Configuration

mcpServers (Claude Desktop / Cursor)

{
  "mcpServers": {
    "amazon-ads-mcp": {
      "url": "http://localhost:9080/mcp/"
    }
  }
}

Frequently Asked Questions

Umami MCP is categorized under Developer Tools and uses a local stdio subprocess. In contrast, Amazon Ads MCP belongs to Developer Tools using remote streaming HTTP/SSE transport. Select Umami MCP when you need capabilities focused on developer tools and Amazon Ads MCP when you require tools for developer tools.

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