MCP Server for Google Tag Manager

An interface to the Google Tag Manager API over MCP, in two flavours: a hosted server with Google OAuth built in, and a local CLI that runs on your own credentials.

Table of Contents

• MCP Server for Google Tag Manager
  • Table of Contents
  • Repository layout
  • Installation
    • Claude Desktop
    • Claude Code
    • VS Code
    • GitHub Copilot
    • Copilot CLI
    • Cursor
    • Antigravity
    • ChatGPT
    • Other MCP clients
    • Troubleshooting
  • Test your changes locally
    • Changes to packages/core or packages/cli
    • Changes to apps/worker
      • 1. Set up a Google Cloud OAuth client
      • 2. Configure local environment variables
      • 3. Start the server
      • 4. Point your MCP client at the local server
  • Releasing
  • Development
  • Useful resources
  • Open Source

Repository layout

npm workspace with one app and two published packages:

Tools reach Google through a GtmAuthProvider (getAccessToken(): Promise<string>) rather than through any particular session, which is what lets the same tool set back both servers — and a private one with your own auth. See the core package README.

Installation

This server comes in two flavours: Hosted server and Local CLI. Both give you the same 18 GTM tools; the difference is who handles Google auth.

If you're a contributor testing an unreleased change rather than just using the tools, skip everything below and see Test your changes locally instead.

Pick your client below. The hosted server needs the mcp-remote bridge on clients whose MCP support doesn't complete Google's OAuth flow natively; where a client does that itself, it connects straight to https://gtm-mcp.stape.ai/mcp.

Claude Desktop

{
  "mcpServers": {
    "gtm-mcp-server": {
      "command": "npx",
      "args": ["-y", "google-tag-manager-mcp-server"],
      "env": {
        "GOOGLE_SERVICE_ACCOUNT_KEY": "{\"type\":\"service_account\", ... }"
      }
    }
  }
}

Claude Code

claude mcp add --transport http gtm-mcp-server https://gtm-mcp.stape.ai/mcp

claude mcp add gtm-mcp-server -e GOOGLE_SERVICE_ACCOUNT_KEY='{"type":"service_account", ... }' -- npx -y google-tag-manager-mcp-server

VS Code

{
  "servers": {
    "gtm-mcp-server": {
      "type": "http",
      "url": "https://gtm-mcp.stape.ai/mcp"
    }
  }
}

{
  "servers": {
    "gtm-mcp-server": {
      "type": "stdio",
      "command": "npx",
      "args": ["-y", "google-tag-manager-mcp-server"],
      "env": {
        "GOOGLE_SERVICE_ACCOUNT_KEY": "{\"type\":\"service_account\", ... }"
      }
    }
  }
}

GitHub Copilot

Copilot CLI

{
  "mcpServers": {
    "gtm-mcp-server": {
      "type": "http",
      "url": "https://gtm-mcp.stape.ai/mcp"
    }
  }
}

{
  "mcpServers": {
    "gtm-mcp-server": {
      "command": "npx",
      "args": ["-y", "google-tag-manager-mcp-server"],
      "env": {
        "GOOGLE_SERVICE_ACCOUNT_KEY": "{\"type\":\"service_account\", ... }"
      }
    }
  }
}

Cursor

{
  "mcpServers": {
    "gtm-mcp-server": {
      "url": "https://gtm-mcp.stape.ai/mcp"
    }
  }
}

{
  "mcpServers": {
    "gtm-mcp-server": {
      "command": "npx",
      "args": ["-y", "google-tag-manager-mcp-server"],
      "env": {
        "GOOGLE_SERVICE_ACCOUNT_KEY": "{\"type\":\"service_account\", ... }"
      }
    }
  }
}

Antigravity

{
  "mcpServers": {
    "gtm-mcp-server": {
      "command": "npx",
      "args": [
        "-y",
        "mcp-remote",
        "https://gtm-mcp.stape.ai/mcp"
      ]
    }
  }
}

{
  "mcpServers": {
    "gtm-mcp-server": {
      "command": "npx",
      "args": ["-y", "google-tag-manager-mcp-server"],
      "env": {
        "GOOGLE_SERVICE_ACCOUNT_KEY": "{\"type\":\"service_account\", ... }"
      }
    }
  }
}

ChatGPT

Other MCP clients

{
  "mcpServers": {
    "gtm-mcp-server": {
      "command": "npx",
      "args": [
        "-y",
        "mcp-remote",
        "https://gtm-mcp.stape.ai/mcp"
      ]
    }
  }
}

{
  "mcpServers": {
    "gtm-mcp-server": {
      "command": "npx",
      "args": ["-y", "google-tag-manager-mcp-server"],
      "env": {
        "GOOGLE_SERVICE_ACCOUNT_KEY": "{\"type\":\"service_account\", ... }"
      }
    }
  }
}

Troubleshooting

MCP Server Name Length Limit

Some MCP clients (like Cursor AI) have a 60-character limit for the combined MCP server name + tool name length. If you use a longer server name in your configuration (e.g., gtm-mcp-server-your-additional-long-name), some tools may be filtered out.

To avoid this issue:

• Use shorter server names in your MCP configuration (e.g., gtm-mcp-server)

Clearing MCP Cache

If you're connecting through mcp-remote (Antigravity, or Claude Desktop configured that way), it stores all the credential information inside ~/.mcp-auth (or wherever your MCP_REMOTE_CONFIG_DIR points to). If you're having persistent issues, try running:

rm -rf ~/.mcp-auth

Then, restart your MCP client.

Test your changes locally

Which workflow you need depends on what you changed. Most changes are in the first category — reach for the second only if you're touching the Worker itself.

Changes to packages/core or packages/cli

This is the tool logic itself (schemas, GTM API calls, error handling) — almost everything you'd fix or add lives here. You don't need a Google Cloud OAuth client or any Worker setup: build from source and run the CLI directly with credentials you already have.

git clone https://github.com/stape-io/google-tag-manager-mcp-server
cd google-tag-manager-mcp-server
gh pr checkout <PR number>   # or: git checkout <your-branch>
npm install
npm run build

Point your MCP client at the local build instead of npx — same credential options as the Claude Desktop Local CLI example above, an access token from the OAuth Playground is the fastest way to test a single change:

{
  "mcpServers": {
    "gtm-mcp-local": {
      "command": "node",
      "args": ["/absolute/path/to/google-tag-manager-mcp-server/packages/cli/dist/index.js"],
      "env": {
        "GOOGLE_ACCESS_TOKEN": "..."
      }
    }
  }
}

See the CLI README for every credential option.

Changes to apps/worker

Only needed for the hosted server's own code: the OAuth flow, routing, session handling, the approval and status pages. This runs that code on your own machine against your own Google Cloud OAuth credentials instead of gtm-mcp.stape.ai.

1. Set up a Google Cloud OAuth client

1. In the Google Cloud Console, create or select a project, then enable the Tag Manager API.
2. Go to APIs & Services > OAuth consent screen and configure it (External is fine). While the app is in Testing publishing status, only accounts listed as test users can log in.
3. Go to Audience, under Test users add your own Google account.
4. Go to APIs & Services > Credentials > Create Credentials > OAuth client ID, type Web application.
5. Under Authorized redirect URIs, add http://localhost:8788/callback. (You can leave Authorized JavaScript origins empty — this flow is server-side only, no browser JS calls Google directly.)
6. Save, then copy the generated Client ID and Client secret.

2. Configure local environment variables

Copy the example file and fill in the values from the previous step:

cp apps/worker/.dev.vars.example apps/worker/.dev.vars

GOOGLE_CLIENT_ID="<your client ID>"
GOOGLE_CLIENT_SECRET="<your client secret>"
COOKIE_ENCRYPTION_KEY="<any random string, at least 32 chars, e.g. output of: openssl rand -hex 32>"
WORKER_HOST="http://localhost:8788"
HOSTED_DOMAIN=""

.dev.vars is git-ignored — it's only used locally and never committed.

3. Start the server

npm install
npm run build
npm run dev

npm run build compiles the core package the Worker bundles against; npm run dev starts the Worker on http://localhost:8788.

4. Point your MCP client at the local server

Claude Desktop's Custom Connectors need a publicly reachable URL, so mcp-remote is the only option for pointing at localhost:

{
  "mcpServers": {
    "gtm-mcp-server-local": {
      "command": "npx",
      "args": ["-y", "mcp-remote", "http://localhost:8788/mcp"]
    }
  }
}

Restart Claude Desktop. A browser window will open for the Google OAuth flow; log in with the account you added as a test user in step 1.

Note: if you've previously connected to the hosted server (or switch back and forth between local and hosted), clear mcp-remote's cache first (see Troubleshooting above) and fully restart your MCP client, otherwise it may reuse a stale/cached connection.

Releasing

Versions and changelogs are managed with Changesets. Along with a change that should ship, add:

npm run changeset

On merge to main the release workflow opens a "Version Packages" PR; merging that PR publishes to npm, core first and then the CLI that depends on it. The Worker is private and never published — it deploys from main on every push.

Development

npm install
npm run build      # core, then the CLI, then the Worker's generated version
npm run typecheck
npm run lint
npm run smoke      # starts the built CLI and runs an MCP handshake against it

Pull requests run all of the above plus a Worker bundle check, and flag changes to a published package that arrive without a changeset.

Both @modelcontextprotocol/sdk and agents are pinned to exact versions in apps/worker. The SDK identifies tool schemas with instanceof, so the whole workspace has to resolve a single copy, and agents releases pin the SDK version they were built against. Bump them together and deploy deliberately.

Useful resources

• Step-by-step guide: MCP Server for Google Tag Manager

Open Source

The MCP Server for Google Tag Manager is developed and maintained by Stape Team under the Apache 2.0 license.