Personal Brand MCP

Positioning framework, per-platform bio auditing, 4-pillar content system, growth-signal reads.

Quick Install

Automated & IDE Setup

Copy the AI prompt to install this server into Claude Code, Cursor, or another agent — or use 1-click editor setup below.

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Manual Client & Custom JSON ConfigExpand JSON ▾

Client Config & Setup

Choose your client or environment

Target File:~/Library/Application Support/Claude/claude_desktop_config.json

claude_desktop_config.json

{
  "mcpServers": {
    "personal-brand-mcp": {
      "command": "npx",
      "args": [
        "-y",
        "personal-brand-mcp"
      ]
    }
  }
}

💡 Paste the JSON block into your client's configuration file under mcpServers, then restart the application.

Documentation Overview

Personal Brand MCP

Positioning, bios, content pillars, platform strategy — the frameworks for building an audience that buys, not just watches.

Disclaimer. Structured positioning frameworks from documented practice. Growth varies with consistency, proof quality, and niche.

Why This Exists

Every creator's AI assistant gets asked the same four questions: who is my content for, what should my bio say, what should I post, and which platform matters. Most agents answer with vibes. This MCP answers with frameworks and audits — and it refuses to let positioning outrun proof.

The house rule: positioning without receipts is a costume.

7 Tools

Tool	What it returns
`get_positioning_framework`	The niche statement formula (WHO x OUTCOME x HOW x RECEIPT), 4 checks, proof inventory, moat check
`audit_bio`	PASS/NEEDS WORK per platform: char limits, hype titles, title-first openers, missing outcome
`get_bio_rules`	Bio architecture per platform (tiktok, instagram, linkedin, x, youtube)
`get_content_pillars`	The 4-pillar system: receipts ~30%, method ~40%, story ~20%, conversion ~10%
`get_platform_strategy`	Each platform's strategic role, conversion path, cadence floor, watch-out
`interpret_growth_signal`	What your growth pattern means (high views/flat followers, high DMs/low sales...) and the fix
`get_full_pack`	Everything in one payload

Install

Terminal

npx personal-brand-mcp        # once published to npm
# or from source:
git clone https://github.com/closermethod/personal-brand-mcp && cd personal-brand-mcp && npm i && npm run build && node dist/main.js

Claude Desktop config:

config.json

{ "mcpServers": { "personal-brand": { "command": "npx", "args": ["personal-brand-mcp"] } } }

The Family

Get positioned (this one) → get seen (content-hooks-mcp) → get the reply (outbound-engine-mcp) → price the deal (creator-deals-mcp) → own the audience (newsletter-growth-mcp). Full catalog: MCP Hub

Built By

Elisabeth Hitz — 10+ years enterprise sales, reverse-engineered for creators.

License: MIT

Read the full README →View source on GitHub →

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Frequently Asked Questions about Personal Brand MCP

Add the following block to your claude_desktop_config.json under mcpServers: "mcpServers": { "personal-brand-mcp": { "command": "npx", "args": ["-y", "personal-brand-mcp"] } }

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Technical Specs & Signals

CategoryDeveloper Tools

36Quality signal: Fair · 36/100How this signal is calculated ▾

Server availabilityNot measured

Not scored for repo-hosted servers — we can't reach the running server, only its GitHub page. Hosted MCP endpoints are health-checked live.

Verified ownership10/20

Documentation & tools16/30

Adoption & activity1/15

Community engagement0/10

A guidance signal from public completeness & health data — not a user rating. New listings start lower and rise as they add docs, get verified, and grow adoption. Signals we can't observe for a listing are skipped, not counted against it.

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Critical 0High 0Medium 0Low 0

Scanned 10h ago via OSV.dev · personal-brand-mcp (npm)

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More in 💻 Developer Tools →Best MCP servers for Developers →Alternatives to Personal Brand MCP →Install in Claude Desktop Install in Cursor Install in VS Code

Documentation Overview

Personal Brand MCP

Positioning, bios, content pillars, platform strategy — the frameworks for building an audience that buys, not just watches.

Disclaimer. Structured positioning frameworks from documented practice. Growth varies with consistency, proof quality, and niche.

Why This Exists

The house rule: positioning without receipts is a costume.

7 Tools

Tool	What it returns
`get_positioning_framework`	The niche statement formula (WHO x OUTCOME x HOW x RECEIPT), 4 checks, proof inventory, moat check
`audit_bio`	PASS/NEEDS WORK per platform: char limits, hype titles, title-first openers, missing outcome
`get_bio_rules`	Bio architecture per platform (tiktok, instagram, linkedin, x, youtube)
`get_content_pillars`	The 4-pillar system: receipts ~30%, method ~40%, story ~20%, conversion ~10%
`get_platform_strategy`	Each platform's strategic role, conversion path, cadence floor, watch-out
`interpret_growth_signal`	What your growth pattern means (high views/flat followers, high DMs/low sales...) and the fix
`get_full_pack`	Everything in one payload

Install

Terminal

npx personal-brand-mcp        # once published to npm
# or from source:
git clone https://github.com/closermethod/personal-brand-mcp && cd personal-brand-mcp && npm i && npm run build && node dist/main.js

Claude Desktop config:

config.json

{ "mcpServers": { "personal-brand": { "command": "npx", "args": ["personal-brand-mcp"] } } }

The Family

Built By

Elisabeth Hitz — 10+ years enterprise sales, reverse-engineered for creators.

License: MIT

Frequently Asked Questions about Personal Brand MCP

Add the following block to your claude_desktop_config.json under mcpServers: "mcpServers": { "personal-brand-mcp": { "command": "npx", "args": ["-y", "personal-brand-mcp"] } }