Parsley MCP Server

A Model Context Protocol server that exposes buyer intent signals, MEDDIC qualification data, and lead intelligence from your Parsley account to AI assistants like Claude Desktop and Cursor.

What it does

Ask your AI assistant natural questions about your leads:

"Which leads went hot this week?"
"Show me the MEDDIC gaps for recent conversations"
"Any high-intent visitors that nobody's followed up on?"
"What are people asking that my chatbot can't answer?"

If you also have a CRM MCP connected (Attio, HubSpot, Salesforce, etc.), Claude can cross-reference automatically - finding hot leads with no CRM follow-up, prepping you for calls with full context from both systems.

Setup

1. Get your API key

Generate an API key at parsley.id/hub/api-keys. You need a Parsley account with the chatbot enabled.

2. Configure Claude Desktop

Add to your Claude Desktop config file:

macOS: ~/Library/Application Support/Claude/claude_desktop_config.json Windows: %APPDATA%\Claude\claude_desktop_config.json

config.json

{
  "mcpServers": {
    "parsley": {
      "command": "npx",
      "args": ["-y", "@tryparsley/mcp-server"],
      "env": {
        "PARSLEY_API_KEY": "pk_live_your_key_here"
      }
    }
  }
}

3. Configure Cursor

Add to your Cursor MCP settings (.cursor/mcp.json):

config.json

{
  "mcpServers": {
    "parsley": {
      "command": "npx",
      "args": ["-y", "@tryparsley/mcp-server"],
      "env": {
        "PARSLEY_API_KEY": "pk_live_your_key_here"
      }
    }
  }
}

Environment variables

Variable	Required	Description
`PARSLEY_API_KEY`	Yes	Your Parsley API key (`pk_live_...`)
`PARSLEY_BASE_URL`	No	API base URL (defaults to `https://www.parsley.id`)

Tools (8)

Every account

Tool	Description
`get_analytics_summary`	Dashboard overview - profile views, conversations, lead quality breakdown, top topics, conversion rate

With conversation balance

Tool	Description
`get_conversations`	List recent conversations with filtering by lead quality, intent signal, date range
`get_conversation_detail`	Full conversation detail - MEDDIC signals with evidence quotes, engagement, enrichment, discovery field values
`get_hot_leads`	Hot and warm leads with MEDDIC evidence - the morning briefing tool
`search_by_intent`	Find conversations by MEDDIC signals, intent score, or topic
`get_knowledge_gaps`	Unanswered chatbot questions grouped by topic and frequency
`get_lead_enrichment`	Extracted company, role, timeline, and budget context from conversations
`get_meddic_summary`	Aggregate MEDDIC signal distribution - per-signal counts, top combinations

Prompts (5)

Predefined workflow templates that appear in Claude's prompt picker.

Prompt	Cross-MCP	Description
`morning_briefing`	Yes	Hot leads summary with follow-up priorities. Cross-references CRM if connected.
`stale_leads_check`	Yes	Qualified leads with no recent CRM activity. Requires a CRM MCP.
`coaching_gaps`	No	MEDDIC gaps with suggested follow-up questions for each lead.
`content_opportunities`	No	Knowledge gaps turned into blog post, chatbot doc, and FAQ suggestions.
`deal_prep`	Optional	Pre-call briefing on a company/person. Pulls CRM context if available.

Cross-MCP workflows

Prompts marked "Cross-MCP" work with any CRM that has an MCP server. Connect both Parsley and your CRM's MCP to Claude, and the prompts will orchestrate across both automatically. No extra configuration needed.

Tested with: Attio, HubSpot, Salesforce, Copper, Pipedrive.

Access

get_analytics_summary runs on every account
The other 7 tools and all 5 prompts require conversation balance - every new account gets 10 free conversations, then it is 25¢ each

See parsley.id/pricing.

Agencies

Every tool accepts an optional client parameter: pass a managed client's org id to query that client's data instead of your own. The API key owner must hold an admin-equivalent membership in the client org - validated server-side, so a key can never reach data its owner couldn't see in the dashboard.

Development

bash

git clone https://github.com/peterjduffy/parsley-mcp.git
cd parsley-mcp
npm install
npm run build
PARSLEY_API_KEY=pk_live_xxx node dist/index.js

License

MIT