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OpenBrand

Extracts a website’s brand name, logos, colors, and backdrop images through an MCP tool.

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Install OpenBrand

Pick your client, then add it in one click or paste the config.

STDIONode.js
~/Library/Application Support/Claude/claude_desktop_config.json
claude_desktop_config.json
{
  "mcpServers": {
    "openbrand": {
      "command": "npx",
      "args": [
        "-y",
        "openbrand-mcp"
      ],
      "env": {
        "OPENBRAND_API_KEY": "YOUR_VALUE_HERE"
      }
    }
  }
}

Settings → Developer → Edit Config, merge this into mcpServers, then fully quit and reopen Claude Desktop.

Values are written into the snippet above so you can paste it as is. They never leave your browser.

We couldn’t confirm it starts correctly

The install command started, but didn't respond the way we expected when we tried to talk to it.

npx -y openbrand-mcp

initialize succeeded but no response to tools/list.

This is an experimental automated check and can have false negatives — missing environment variables, a slow cold install, etc. It doesn’t necessarily mean something’s wrong. Last checked 1d ago.

Overview

OpenBrand MCP server connects MCP-compatible clients to OpenBrand’s website brand-extraction API. Its `extract_brand_assets` tool accepts a website URL and returns detected brand names, logos, colors, and backdrop images. Configure an API key in the client, then ask the agent to extract assets from a site. Reach for it when an agent needs structured visual identity data from a public website.

Use cases

  • Extract a company’s logos from its website
  • Identify brand colors for a design workflow
  • Find hero and Open Graph images from a domain
  • Retrieve a site’s detected brand name for agent-generated content

Key features

  • Extracts brand names from website metadata and page content
  • Finds favicons, Apple touch icons, logos, and inline SVGs
  • Detects colors from metadata, manifests, and logo imagery
  • Collects Open Graph, CSS background, hero, and banner images
  • Exposes extraction through the extract_brand_assets MCP tool

Security & health

What it can reach and how reliably it runs — from our own checks, not the maintainer’s claims.

ActiveLast checked Today

Recent health check succeeded.

8/8 checks healthy over the last 40d

Supply-chain signal

No high-severity advisories surfaced by our automated scan.

Critical 0High 0Medium 0Low 0

Scanned 15d ago via OSV.dev · openbrand-mcp (npm)

Adoption & maintenance

Factual signals from GitHub, npm, and our automated checks — not a rating.

GitHub stars801Stargazers on the source repository.
npm downloads160Package downloads in the last 30 days.
Last commit5mo agoMost recent push to the default branch.
Install checkInconclusiveStarted but did not complete the MCP handshake in our test.
Directory activity1 viewsConfig copies, upvotes, and views on AllMCPs.

How OpenBrand works

What the OpenBrand MCP server does

The OpenBrand MCP server exposes website brand extraction as an agent tool. It sends a requested URL to the OpenBrand service and returns the assets identified on that site, including the brand name, logos, color values, and backdrop images.

The underlying extractor looks at several common sources. Logo discovery includes favicons, Apple touch icons, header or navigation logos, and inline SVGs, with dimension probing for logo assets. Color detection uses theme-color metadata, web manifests, and dominant colors found in logo imagery. Backdrop discovery includes Open Graph images, CSS background images, and hero or banner images. Brand names can come from og:site_name, application-name, logo alternative text, or the page title.

How it works

After installation, an MCP-compatible client starts the package over standard input and output. When the agent determines that brand assets are needed, it can call the extract_brand_assets tool with a website URL. The MCP package uses the configured OpenBrand API key to access the hosted extraction service and returns the result to the client.

The server is intended for clients such as Claude Code, Cursor, Codex, and Gemini CLI, as well as other clients that support MCP. The README’s example interaction is a natural-language request such as asking the agent to extract assets from a domain.

Setup and configuration

Running the OpenBrand MCP server requires Node.js package execution through npx and an API key from the OpenBrand dashboard. Installation itself does not require a key, but requests do. Add the server with the client’s MCP configuration command:

Terminal
claude mcp add --transport stdio \
  --env OPENBRAND_API_KEY=your_api_key \
  openbrand -- npx -y openbrand-mcp

For Claude Code, the same configuration can be placed in .claude/settings.json, with npx as the command, -y openbrand-mcp as the arguments, and OPENBRAND_API_KEY in the server environment. Replace the placeholder with a key obtained from openbrand.sh/dashboard; do not expose the key in prompts or source-controlled configuration.

Tools and capabilities

The OpenBrand MCP server provides the extract_brand_assets tool. Its supported input is a website URL. The returned data can include:

  • A detected brand name
  • Logo assets, including discovered image and SVG variants
  • Brand color assets
  • Backdrop or background image assets

The same extraction service is also available through a hosted API and an npm package, but those are separate usage paths from the MCP server. The npm package runs in server-side code without an API key; the MCP setup documented here uses the hosted API and requires OPENBRAND_API_KEY.

Limitations and notes

Results depend on what the target website exposes through its HTML, metadata, manifest, stylesheets, and images. The documented error categories for the underlying package include access being blocked, a resource not being found, and server errors.

Read the full README View source on GitHub

Reviews

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Frequently Asked Questions about OpenBrand

OpenBrand is an MCP server that connects MCP-compatible clients to the openbrand.sh brand-extraction API. Its main tool, extract_brand_assets, accepts a website URL and returns brand name, logos, colors, and backdrop images. It requires an OPENBRAND_API_KEY configured in the MCP client.

Install it with `npx` through your MCP client using `npx -y openbrand-mcp`. For Claude Code, use `claude mcp add --transport stdio openbrand -- npx -y openbrand-mcp`, then configure the API key for requests.

Get the API key from the OpenBrand dashboard at `openbrand.sh/dashboard`. Add it to the MCP server environment as `OPENBRAND_API_KEY`; installation does not require a key, but extraction requests do.

Yes, OpenBrand works with Cursor because the README identifies Cursor as an MCP-compatible client for the package. Configure the stdio server in Cursor’s MCP settings and provide `OPENBRAND_API_KEY`.

The tool returns detected brand assets for a website URL, including the brand name, logos, colors, and backdrop images. Logo results may include favicons, Apple touch icons, header or navigation logos, and inline SVGs.

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