Octolens vs Google Tag Manager MCP Server

In-depth architectural comparison of the Octolens and Google Tag Manager MCP Server MCP servers. Compare execution transports, security boundaries, tool capabilities, quality scores, and ready-to-paste client installation snippets for Claude, Cursor, Windsurf, and VS Code.

Which MCP Server Should You Choose?

O

Choose Octolens when:

• You need dedicated capabilities in the Marketing domain.
• You prefer remote streaming HTTP/SSE transport architecture.
• Your security boundary fits: No auth required (Free / Open Source).

Explore Octolens Details

Choose Google Tag Manager MCP Server when:

• You need dedicated capabilities in the Marketing domain.
• You prefer local stdio subprocess transport architecture.
• Your security boundary fits: OAuth 2.0 (Free / Open Source).
• You have access to required keys: GOOGLE_CLIENT_ID, GOOGLE_CLIENT_SECRET, COOKIE_ENCRYPTION_KEY, WORKER_HOST, HOSTED_DOMAIN.
• Primary tools included: Remote MCP server supporting Google OAuth authentication, Interface to Google Tag Manager API, Hosted server available at gtm-mcp.stape.ai.

Explore Google Tag Manager MCP Server Details

Feature & Specification Comparison

Specification	O Octolens Marketing	Google Tag Manager MCP Server stape-io Marketing
Summary	Social listening for AI: query brand mentions across 15+ platforms, run analytics, manage keywords.	This server supports remote MCP connections, includes built-in Google OAuth, and provide an interface to the Google Tag Manager API.
Category & Scope	Marketing

Tools & Capabilities Breakdown

Ready-to-Paste Client Configurations

Paste either (or both) of these JSON server blocks into your client config file (e.g. claude_desktop_config.json or ~/.cursor/mcp.json).

{
  "mcpServers": {
    "octolens": {
      "url": "https://octolens.com/mcp"
    }
  }
}

{
  "mcpServers": {
    "stape-io-google-tag-manager-mcp-server": {
      "command": "npx",
      "args": [
        "-y",
        "google-tag-manager-mcp-server"
      ],
      "env": {
        "GOOGLE_CLIENT_ID": "YOUR_GOOGLE_CLIENT_ID_HERE",
        "GOOGLE_CLIENT_SECRET": "YOUR_GOOGLE_CLIENT_SECRET_HERE",
        "COOKIE_ENCRYPTION_KEY": "YOUR_COOKIE_ENCRYPTION_KEY_HERE",
        "WORKER_HOST": "YOUR_WORKER_HOST_HERE",
        "HOSTED_DOMAIN": "YOUR_HOSTED_DOMAIN_HERE"
      }
    }
  }
}

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