MerchantFlow

What MerchantFlow MCP server does

MerchantFlow provides AI assistants with read-only analytics for ecommerce businesses using Shopify or WooCommerce. Access is tenant-scoped, so the assistant works with the data available to the connected tenant rather than providing unrestricted access to a shared data store.

The available analytics span financial, operational, product, marketing, and customer measures. These include revenue; profit and loss; profitability by product and SKU; COGS coverage; fulfillment costs; advertising spend; ROAS; marketing performance; customer cohorts; lifetime value; and business valuation.

This makes the service relevant for questions about store performance, product economics, acquisition efficiency, customer value, and operating costs.

How it works

The MerchantFlow MCP server is hosted and communicates with compatible AI clients through Streamable HTTP. Authentication uses OAuth, allowing a client to connect to the service without running the MCP implementation on the local machine.

After a tenant connects its supported commerce and marketing platforms, an AI assistant can request the analytics exposed by MerchantFlow. Shopify and WooCommerce are the named commerce systems.

Because access is read-only, the server is suited to analysis, reporting, and question answering. It is not documented as an interface for creating orders, editing products, changing campaigns, or otherwise mutating connected systems.

Setup and configuration

No local server installation is required. Configure an MCP-compatible client to use MerchantFlow as a remote Streamable HTTP server and complete the OAuth connection flow.

The connected tenant must have access to the relevant Shopify, WooCommerce, commerce, or marketing data for that information to be available to the assistant. Exact account permissions and platform connection steps are not specified.

Tools and capabilities

MerchantFlow MCP server exposes read-only access to analytics covering:

• Revenue and profit-and-loss reporting
• Product and SKU profitability
• COGS coverage
• Fulfillment costs
• Advertising spend and ROAS
• Marketing performance
• Customer cohorts and LTV
• Business valuation

These capabilities can support financial review, product analysis, marketing measurement, and customer-value analysis. The description does not list individual tool names or define their parameters.

Limitations and notes

It is hosted rather than locally installed, and it requires OAuth over Streamable HTTP. Shopify and WooCommerce are explicitly supported; other commerce or marketing connections are not named.