MCP Google Ads vs MCP Search Console

In-depth architectural comparison of the MCP Google Ads and MCP Search Console MCP servers. Compare execution transports, security boundaries, tool capabilities, quality scores, and ready-to-paste client installation snippets for Claude, Cursor, Windsurf, and VS Code.

Which MCP Server Should You Choose?

Choose MCP Google Ads when:

• You need dedicated capabilities in the Developer Tools domain.
• You prefer local stdio subprocess transport architecture.
• Your security boundary fits: No auth required (Free / Open Source).

Explore MCP Google Ads Details

Choose MCP Search Console when:

• You need dedicated capabilities in the Developer Tools domain.
• You prefer local stdio subprocess transport architecture.
• Your security boundary fits: No auth required (Free / Open Source).

Explore MCP Search Console Details

Feature & Specification Comparison

Specification	MCP Google Ads Developer Tools	MCP Search Console Developer Tools
Summary	Multi-account Google Ads MCP: campaigns, keywords, search terms, and ad performance.	Multi-account Google Search Console MCP: analytics, URL inspection, sitemaps across named accounts.
Category & Scope	Developer Tools	Developer Tools

Tools & Capabilities Breakdown

Ready-to-Paste Client Configurations

Paste either (or both) of these JSON server blocks into your client config file (e.g. claude_desktop_config.json or ~/.cursor/mcp.json).

{
  "mcpServers": {
    "mcp-google-ads": {
      "command": "uvx",
      "args": [
        "mcp-google-ads-multi"
      ]
    }
  }
}

{
  "mcpServers": {
    "mcp-search-console": {
      "command": "uvx",
      "args": [
        "mcp-search-console-multi"
      ]
    }
  }
}

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