Яндекс.Директ vs Google Tag Manager MCP Server

In-depth architectural comparison of the Яндекс.Директ and Google Tag Manager MCP Server MCP servers. Compare execution transports, security boundaries, tool capabilities, quality scores, and ready-to-paste client installation snippets for Claude, Cursor, Windsurf, and VS Code.

Which MCP Server Should You Choose?

Choose Яндекс.Директ when:

• You need dedicated capabilities in the Marketing domain.
• You prefer local stdio subprocess transport architecture.
• Your security boundary fits: No auth required (Free / Open Source).

Explore Яндекс.Директ Details

Choose Google Tag Manager MCP Server when:

• You need dedicated capabilities in the Marketing domain.
• You prefer local stdio subprocess transport architecture.
• Your security boundary fits: OAuth 2.0 (Free / Open Source).
• You have access to required keys: GOOGLE_SERVICE_ACCOUNT_KEY.
• Primary tools included: 18 Google Tag Manager MCP tools, Hosted remote HTTP server, Built-in Google OAuth for hosted use.

Explore Google Tag Manager MCP Server Details

Feature & Specification Comparison

Specification	Яндекс.Директ Marketing	Google Tag Manager MCP Server stape-io Marketing
Summary	API Яндекс.Директа v5: кампании, объявления, фразы, ставки, минус-фразы, статистика	This server supports remote MCP connections, includes built-in Google OAuth, and provide an interface to the Google Tag Manager API.
Category & Scope	Marketing

Tools & Capabilities Breakdown

Ready-to-Paste Client Configurations

Paste either (or both) of these JSON server blocks into your client config file (e.g. claude_desktop_config.json or ~/.cursor/mcp.json).

{
  "mcpServers": {
    "mcp-1790599840029": {
      "command": "npx",
      "args": [
        "-y",
        "yandex-direct-mcp-plus"
      ]
    }
  }
}

{
  "mcpServers": {
    "stape-io-google-tag-manager-mcp-server": {
      "command": "npx",
      "args": [
        "-y",
        "google-tag-manager-mcp-server"
      ],
      "env": {
        "GOOGLE_SERVICE_ACCOUNT_KEY": "YOUR_GOOGLE_SERVICE_ACCOUNT_KEY_HERE"
      }
    }
  }
}

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