What is the key difference between Google Ad Manager MCP and Google Tag Manager MCP Server?

Google Ad Manager MCP belongs to the Marketing category with local stdio execution, while Google Tag Manager MCP Server belongs to the Marketing category with local stdio execution.

How do I install Google Ad Manager MCP or Google Tag Manager MCP Server in Claude Desktop or Cursor?

Copy the mcpServers JSON configuration snippet provided on this page into your claude_desktop_config.json or ~/.cursor/mcp.json file and restart your AI client.

Which MCP server has more tools and community activity?

Google Ad Manager MCP lists 35 tools with 3 views and 18 GitHub stars. Google Tag Manager MCP Server lists 5 tools with 2 views and 212 GitHub stars.

Can I use both Google Ad Manager MCP and Google Tag Manager MCP Server together in the same MCP host?

Yes! MCP hosts like Claude Desktop, Cursor, Windsurf, Cline, and VS Code support configuring multiple servers under the mcpServers object simultaneously.

Side-by-Side Model Context Protocol Comparison

Google Ad Manager MCP vs Google Tag Manager MCP Server

Q: Are Google Ad Manager MCP and Google Tag Manager MCP Server free or paid?

Google Ad Manager MCP operates under a Free / Open Source model (other). Google Tag Manager MCP Server operates under a Free / Open Source model (OAuth 2.0).

In-depth architectural comparison of the Google Ad Manager MCP and Google Tag Manager MCP Server MCP servers. Compare execution transports, security boundaries, tool capabilities, quality scores, and ready-to-paste client installation snippets for Claude, Cursor, Windsurf, and VS Code.

At a Glance & Executive Verdict

Google Ad Manager MCP

Marketing · Local stdio

Quality: 53/100 (Good) | Auth: other

Google Tag Manager MCP Server

Marketing · Local stdio

Quality: 60/100 (Good) | Auth: OAuth 2.0

Verdict Summary: Choose Google Ad Manager MCP if you need specialized Marketing tools running via a local process. Choose Google Tag Manager MCP Server if your workspace requires Marketing integration with local subprocess execution. Both servers can be configured concurrently in your client's mcpServers manifest.

Which MCP Server Should You Choose?

Choose Google Ad Manager MCP when:

You need dedicated capabilities in the Marketing domain.
You prefer local stdio subprocess transport architecture.
Your security boundary fits: other (Free / Open Source).
You have access to required keys: GAM_CREDENTIALS_PATH, GAM_NETWORK_CODES, GAM_MCP_TRANSPORT, GAM_MCP_HOST, GAM_MCP_PORT, GAM_MCP_AUTH_TOKEN.
Primary tools included: list_delivering_orders, get_order, create_order.

Explore Google Ad Manager MCP Details

Choose Google Tag Manager MCP Server when:

You need dedicated capabilities in the Marketing domain.
You prefer local stdio subprocess transport architecture.
Your security boundary fits: OAuth 2.0 (Free / Open Source).
You have access to required keys: GOOGLE_CLIENT_ID, GOOGLE_CLIENT_SECRET, COOKIE_ENCRYPTION_KEY, WORKER_HOST, HOSTED_DOMAIN.

Feature & Specification Comparison

Specification	Google Ad Manager MCP MatiousCorp Marketing	Google Tag Manager MCP Server stape-io Marketing
Summary	Google Ad Manager API integration for managing campaigns, orders, line items, creatives, and advertisers with bulk upload support.	This server supports remote MCP connections, includes built-in Google OAuth, and provide an interface to the Google Tag Manager API.
Category & Scope

Tools & Capabilities Breakdown

Google Ad Manager MCP Tools (35)

list_delivering_orders

List all orders with delivering line items

get_order

Get order details by ID or name

create_order

Create a new order

find_or_create_order

Find existing or create new order

get_line_item

Get line item details

create_line_item

Create a new line item

Ready-to-Paste Client Configurations

Paste either (or both) of these JSON server blocks into your client config file (e.g. claude_desktop_config.json or ~/.cursor/mcp.json).

Google Ad Manager MCP Configuration

mcpServers (Claude Desktop / Cursor)

{
  "mcpServers": {
    "matiouscorp-google-ad-manager-mcp": {
      "command": "uvx",
      "args": [
        "-"
      ],
      "env": {
        "GAM_CREDENTIALS_PATH": "YOUR_GAM_CREDENTIALS_PATH_HERE",
        "GAM_NETWORK_CODES": "YOUR_GAM_NETWORK_CODES_HERE",
        "GAM_MCP_TRANSPORT": "YOUR_GAM_MCP_TRANSPORT_HERE",
        "GAM_MCP_HOST": "YOUR_GAM_MCP_HOST_HERE",
        "GAM_MCP_PORT": "YOUR_GAM_MCP_PORT_HERE",
        "GAM_MCP_AUTH_TOKEN": "YOUR_GAM_MCP_AUTH_TOKEN_HERE"
      }
    }
  }
}

Google Tag Manager MCP Server Configuration

mcpServers (Claude Desktop / Cursor)

{
  "mcpServers": {
    "stape-io-google-tag-manager-mcp-server": {
      "command": "npx",
      "args": [
        "-y",
        "google-tag-manager-mcp-server"
      ],
      "env": {
        "GOOGLE_CLIENT_ID": "YOUR_GOOGLE_CLIENT_ID_HERE",
        "GOOGLE_CLIENT_SECRET": "YOUR_GOOGLE_CLIENT_SECRET_HERE",
        "COOKIE_ENCRYPTION_KEY": "YOUR_COOKIE_ENCRYPTION_KEY_HERE",
        "WORKER_HOST": "YOUR_WORKER_HOST_HERE",
        "HOSTED_DOMAIN": "YOUR_HOSTED_DOMAIN_HERE"
      }
    }
  }
}

Frequently Asked Questions

Google Ad Manager MCP is categorized under Marketing and uses a local stdio subprocess. In contrast, Google Tag Manager MCP Server belongs to Marketing using local stdio subprocess. Select Google Ad Manager MCP when you need capabilities focused on marketing and Google Tag Manager MCP Server when you require tools for marketing.

More alternatives to Google Ad Manager MCP More alternatives to Google Tag Manager MCP Server Marketing category hub