What is the key difference between Google Ad Manager MCP and Apple Search Ads MCP?

Google Ad Manager MCP belongs to the Marketing category with local stdio execution, while Apple Search Ads MCP belongs to the Marketing category with local stdio execution.

How do I install Google Ad Manager MCP or Apple Search Ads MCP in Claude Desktop or Cursor?

Copy the mcpServers JSON configuration snippet provided on this page into your claude_desktop_config.json or ~/.cursor/mcp.json file and restart your AI client.

Are Google Ad Manager MCP and Apple Search Ads MCP free or paid?

Google Ad Manager MCP operates under a Free / Open Source model (other). Apple Search Ads MCP operates under a Free / Open Source model (API Key required).

Which MCP server has more tools and community activity?

Google Ad Manager MCP lists 35 tools with 3 views and 18 GitHub stars. Apple Search Ads MCP lists 7 tools with 2 views and 11 GitHub stars.

Can I use both Google Ad Manager MCP and Apple Search Ads MCP together in the same MCP host?

Yes! MCP hosts like Claude Desktop, Cursor, Windsurf, Cline, and VS Code support configuring multiple servers under the mcpServers object simultaneously.

Side-by-Side Model Context Protocol Comparison

Google Ad Manager MCP vs Apple Search Ads MCP

In-depth architectural comparison of the Google Ad Manager MCP and Apple Search Ads MCP MCP servers. Compare execution transports, security boundaries, tool capabilities, quality scores, and ready-to-paste client installation snippets for Claude, Cursor, Windsurf, and VS Code.

At a Glance & Executive Verdict

Google Ad Manager MCP

Marketing · Local stdio

Quality: 53/100 (Good) | Auth: other

Apple Search Ads MCP

Marketing · Local stdio

Quality: 51/100 (Good) | Auth: API Key required

Verdict Summary: Choose Google Ad Manager MCP if you need specialized Marketing tools running via a local process. Choose Apple Search Ads MCP if your workspace requires Marketing integration with local subprocess execution. Both servers can be configured concurrently in your client's mcpServers manifest.

Which MCP Server Should You Choose?

Choose Google Ad Manager MCP when:

You need dedicated capabilities in the Marketing domain.
You prefer local stdio subprocess transport architecture.
Your security boundary fits: other (Free / Open Source).
You have access to required keys: GAM_CREDENTIALS_PATH, GAM_NETWORK_CODES, GAM_MCP_TRANSPORT, GAM_MCP_HOST, GAM_MCP_PORT, GAM_MCP_AUTH_TOKEN.
Primary tools included: list_delivering_orders, get_order, create_order.

Explore Google Ad Manager MCP Details

Choose Apple Search Ads MCP when:

You need dedicated capabilities in the Marketing domain.
You prefer local stdio subprocess transport architecture.
Your security boundary fits: API Key required (Free / Open Source).
You have access to required keys: ASA_CLIENT_ID, ASA_TEAM_ID, ASA_KEY_ID, ASA_PRIVATE_KEY_PATH, ASA_PRIVATE_KEY, ASA_ORG_ID.

Feature & Specification Comparison

Specification	Google Ad Manager MCP MatiousCorp Marketing	Apple Search Ads MCP AppVisionOS Marketing
Summary	Google Ad Manager API integration for managing campaigns, orders, line items, creatives, and advertisers with bulk upload support.	Apple Ads (formerly Apple Search Ads) Campaign Management API v5 with 1:1 endpoint coverage — 74 typed tools across campaigns, ad groups, ads, creatives, custom product pages, targeting + negative keywords, performance reports, async impression-share reports, budget orders, ACLs, app/geo discovery, and rejection-reason audits. Multi-org support via per-call override. Install: npm i -g apple-search-ads-mcp.
Category & Scope

Tools & Capabilities Breakdown

Google Ad Manager MCP Tools (35)

list_delivering_orders

List all orders with delivering line items

get_order

Get order details by ID or name

create_order

Create a new order

find_or_create_order

Find existing or create new order

get_line_item

Get line item details

create_line_item

Create a new line item

Ready-to-Paste Client Configurations

Paste either (or both) of these JSON server blocks into your client config file (e.g. claude_desktop_config.json or ~/.cursor/mcp.json).

Google Ad Manager MCP Configuration

mcpServers (Claude Desktop / Cursor)

{
  "mcpServers": {
    "matiouscorp-google-ad-manager-mcp": {
      "command": "uvx",
      "args": [
        "-"
      ],
      "env": {
        "GAM_CREDENTIALS_PATH": "YOUR_GAM_CREDENTIALS_PATH_HERE",
        "GAM_NETWORK_CODES": "YOUR_GAM_NETWORK_CODES_HERE",
        "GAM_MCP_TRANSPORT": "YOUR_GAM_MCP_TRANSPORT_HERE",
        "GAM_MCP_HOST": "YOUR_GAM_MCP_HOST_HERE",
        "GAM_MCP_PORT": "YOUR_GAM_MCP_PORT_HERE",
        "GAM_MCP_AUTH_TOKEN": "YOUR_GAM_MCP_AUTH_TOKEN_HERE"
      }
    }
  }
}

Apple Search Ads MCP Configuration

mcpServers (Claude Desktop / Cursor)

{
  "mcpServers": {
    "appvisionos-apple-search-ads-mcp": {
      "command": "npx",
      "args": [
        "-y",
        "appvisionos-apple-search-ads-mcp"
      ],
      "env": {
        "ASA_CLIENT_ID": "YOUR_ASA_CLIENT_ID_HERE",
        "ASA_TEAM_ID": "YOUR_ASA_TEAM_ID_HERE",
        "ASA_KEY_ID": "YOUR_ASA_KEY_ID_HERE",
        "ASA_PRIVATE_KEY_PATH": "YOUR_ASA_PRIVATE_KEY_PATH_HERE",
        "ASA_PRIVATE_KEY": "YOUR_ASA_PRIVATE_KEY_HERE",
        "ASA_ORG_ID": "YOUR_ASA_ORG_ID_HERE"
      }
    }
  }
}

Frequently Asked Questions

Google Ad Manager MCP is categorized under Marketing and uses a local stdio subprocess. In contrast, Apple Search Ads MCP belongs to Marketing using local stdio subprocess. Select Google Ad Manager MCP when you need capabilities focused on marketing and Apple Search Ads MCP when you require tools for marketing.

More alternatives to Google Ad Manager MCP More alternatives to Apple Search Ads MCP Marketing category hub Canonical compare URL